*Team Leadership and Content StrategyBuild, cultivate, and lead a dedicated team of 50 skilled programmers who excel in making critical programming decisions. The approach blends editorial insights with data analysis to ensure sustained audience and viewership growth. Notably, the first half of 2024 has already delivered an impressive 3.7 billion global viewing hours.*Vision and Goals for Content OfferingsCreate vision to drive the growth and success of our diverse content offerings across 22 linear categories, over 350 channels and Video on Demand. Establish strategic goals that prioritize operational excellence resulting in quarter over quarter growth for 4 years.*Collaborative Approach to SuccessWork closely with Finance, Strategy, Product and Marketing teams to optimize both audience growth and profit margins. As a testament to these efforts, Pluto TV has consistently generated over $1B in annual revenue for three consecutive years.

Advise on strategy, audience growth, creative development and operations.

Promoted from Senior Vice President, Programming. Oversaw division P&L, set KPI’s and defined the strategy for the new subscription service (SVOD). Led all aspects of original programming (scripted and unscripted), content licensing, program planning, marketing, creative services, content operations and analytics. Supervised 45 staffers, 30 freelancers and directed shared services groups including product and engineering, finance, business affairs and communications.

Oversaw audience strategy, development and production of the original programming slate. Created and managed the annual original programming, capital expense and personnel budgets. Expanded the programming slate, focusing on lifestyle programming including travel, style, sports, food, dating, games, animation, comedy and tentpole events. Boosted revenue attributed to original programming by 275%.

Head Executive for special events including: John Mayer: Live From The Beacon Theatre, Alicia Keys LIVE, Maroon 5: Live From the Beacon Theatre, Drake: Live From Radio City Music Hall and Z-100 Jingle Ball 2010. Directed the acquisition strategy and budget for music concerts and documentaries.

Supervised an eight-person programming, online, production and news team. Grew the free video-on-demand cable network broadcast 18% to 23M homes by directing programming strategy, production and acquisitions.

Promoted from Director, Music Programming and Talent Relations. Managed 30-person production and programming team, including music programmers, artist relations, studio freelancers and producers. Programmed all music content, including videos, listening parties, downloads and ringtones, across all VH1 digital properties. Instituted multi-platform integration strategies for all major on-air events including VH1 Big Awards and Storytellers.