Scott Vandyke Email & Phone Number

Charlotte, North Carolina, Us

Own the strategic plan, business strategy, and responsible for budget attainment across the entire Imaging portfolio (capital equipment, consumables, software, devices, services) in US and CanadaResponsible for a product portfolio consisting of products spanning the entire product lifecycle Collaborate daily with Global Product Marketing to ensure close alignment on current performance, understanding of competitive landscape, market research, market feedback and insights, segmentation, targeting, positioning, pricing, and go-to market strategies. Lead collaboration across Marketing, Product Solutions, Training, Communications, Dealer Partners, Medical Affairs, Strategic Insights, Finance, Accounting, Legal, Compliance, and other key functional areas.Define and implement promotional activities and awareness campaigns for dental professionals and consumersDefine, track, and communicate success of measurable performance indicators for all planned activitiesInfluence and communicate to various audiences from executive management to the sales team and dental professionals

Charlotte, North Carolina, Us

Assist and build the strategic plan and business strategy for the Imaging portfolio leveraging market research, insights, competitive intelligence, and product/pricing analysisWork in collaboration with Insights team on brief creation for research projects and with Marcomm on brief creation for marketing campaignsDefine and implement promotional activities and awareness campaigns for dental professionals and consumersLeverage creativity and analytics to develop and implement pilot programs to improve customer journey and to meet key performance indicatorsDefine, track, and communicate success of measurable performance indicators for all planned activitiesWork and engage cross-functional teams to implement marketing tactics and other supporting activities for the brand strategyCoordinates product introduction and marketing strategies between marketing and sales organizations to ensure maximum growth within market segment.

Greenfield, In, Us

Built and executed business and brand plans to protect and grow the largest brand in the BUIdentify market research needs and drive research and advisory boards to gain insightsPartnered with sales and technical teams to create resources and execute on brand strategyCollaborated to build, execute, and monitor brand and portfolio pricing programs to drive salesCollaborated with sales and training to deliver necessary training and resources to drive resultsLed internal and external partners in identifying data needs, capturing data, and creating visual dashboards to monitor performance and inform strategy

● Led the organization through a strategic approach to reducing spend in high-touch customer interactions while maintaining and improving impact vs baseline● Defined measurements of success used in monitoring the delivery of an ideal, consistent and differentiated customer experience at high-value customer engagements● Empowered a team of 8 marketers to create best-in-class experiences for customers engaging in sales center visits, content marketing, conferences, and peer to peer events● Differentiated Roche as a thought-leader by establishing and elevating Key Opinion Leaders

● Doubled membership, and avg time on site YOY for each year (2,000 to 8,000+ members in 2 years). ● Demonstrated ROI via correlations between membership, movement in sales funnel, and win rate● Created efficiencies and identified new vendors resulting in a reduction in budget spend of 67% over 2 years (for the second largest line-item spend across all of marketing) ● Developed a structured editorial calendar and built an 18 month library of new weekly content ● Designed content funnel strategy to drive from engagement to sales leads● Identified industry thought-leaders and fostered relationships leading to development of content● Built relationships and partnerships for content creation with key industry associations (CLMA, SYCL, AACC, etc.)● Built brand book and ensured retro-fitting and future adherence to brand guidelines (brand was launched without brand guidelines)● Gained global interest and led discussions toward globalization of content marketing website● Collaborated with sales and sales leadership to determine locations, topics, and KOLs for live events ● Responsible for all aspects of content marketing and the brand including content creation, delivery, review, approval, delivery, promotion, alignment with cross-franchise business strategy, etc.

Paris, France, Fr

● Chief liaison between marketing and sales for the region, responsible for localization of national marketing strategy and sales results● Leveraged market insights from throughout region (WI, MN, ND, SD, UP-MI) to develop strategies and market-specific resources, aid in implementation, and monitor execution for the business unit. ● Owned all Key Opinion Leader relationships throughout the regiono Identified, recruited and managed speakers for the Minneapolis Region for representation on national brand speaker bureauso Served as Liaison between marketing and thought leaders for slide deck management and approved messagingo Attended speaker programs and provided feedback and guidance to ensure on-label promotiono Regularly met with KOLs to gain feedback on messaging and materials, and report findings● Maintained regular cross-functional matrix collaboration and relationships within the region (Sales, Medical, Managed Care, etc.)● Partnered with Regional Business Director across many aspects of his role including business plan development and reviews, performance management, field visits, coaching, training and development, budget and resource allocation, etc.

Paris, France, Fr

● Hired, trained, developed, and managed performance of 10 Sales Professionals to ensure success● Led team through 3 launches including specialty products, injectables, inhalable, and devices. ● Ensured team maintained their focus on delivering near term results while preparing the market for upcoming launches.● Collaborated with matrix counterparts including hospital team, Regional Customer Manager, Medical, Pharmacy Sales Team, Change Agents, etc. to achieve mutual goals● Selected for National Diabetes Advisory Council (2014, 2015)● Recognized as 2013 Talent Champion

Paris, France, Fr

● Engaged as marketing lead for training meetings, conventions● Supported sales force planning, materials, IC, message flow● Developed and executed internal communication plan for key milestones in brand approval process and eventual launch● Supported/contributed to CCM pre/post launch plan● Assisted in market research strategy and research events● Collaborated with VP on Launch Readiness Project Tracker

Paris, France, Fr

● National and Regional Sales Champion. Consistent winner of District, Regional, and Area Awards. ● Launched 7 products including specialty products, and devices● Sold to specialists in diabetes, allergy, sleep, antibiotics, antidepressants, osteoporosis, and hypertension.● Significant experience in diabetes market, including launches of new insulin, injectables, GLP-1, and blood-glucose meter● Held roles as Field Trainer and Regional Managed Care Lead● Assisted as supplemental corporate trainer during upscaling for new products

Boston, Ma, Us

Mba, Marketing

Bachelor, Marketing