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I am an innovative Product Strategy and Product Management Executive with experience in the Telecommunications (internet), IOT/Smart Home, Digital Payments, Mobile, Advertising, and Entertainment industries. My deep knowledge of product management, marketing, strategy, business development, and analytics allows me to develop unique solutions.I developed the product strategy and led go-to-market efforts for Comcast's multifamily products (e.g. MDU smart home, managed WiFi, instantly available internet, common area WiFi, property owner web portal). I created the first dynamic in-game advertising-based scavenger hunt at Microsoft, designed and implemented the location-based mobile messaging pilot for AT&T Alerts, and persuaded Verizon Wireless to preload the Softcard application on all compatible Android devices for national launch.I am skilled in all facets of product lifecycle including conceptualization, planning, execution, and release. I am a team leader and motivator with strong mentoring abilities, and I have led cross-functional teams with global participants. I excel at problem solving and boil down complex technical concepts for effective communication to non-technical audiences. My skill at identifying and creating solutions within emerging technology and media enabled me as a product innovator in cross-platform solutions (online/mobile/TV, Android/iOS/Windows, internet/video/smart).My core competencies include:• Leadership | Motivating | Mentoring• Product Marketing | Product Launch | Marketing Strategy | Go To Market• Strategic Planning | Business Analysis | Analytics | Budgeting | P&L Management• Contract Negotiation | Partner Development | Partner Management• Building Efficiencies | Creative Solutions | Problem Solving• Mobile Payments | Mobile Advertising | In-Game Advertising | Internet Solutions• Communications | Product Positioning | Sales Development | Sales EnablementTechnical skills:• Microsoft Office Suite • Google Apps• HTML• Adobe Acrobat• Salesforce.com• Atlassian Suite (Jira, Confluence, et al)Fun fact: I have traveled to all seven continents.
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Co-OwnerWerner Properties, LlcPhiladelphia, Pa, Us
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Vice President Of Product Strategy, MultifamilyKastle Systems 2023 - PresentFalls Church, Va, Us -
Co-OwnerWerner Properties, Llc 2014 - PresentReal estate property ownership and management
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Executive Director, Core Segment Product Strategy And Product ManagementComcast 2021 - 2023Philadelphia, Pa, UsDrive strategy, roadmap, and deployment for income constrained and multifamily products (e.g., prepaid, subsidized internet, smart home/community, managed WiFi, instantly available internet, common area WiFi, property owner/manager web portal) that serve over 15M customers and lead a team of product directors and managers.● Launched five next-generation products (first multifamily internet products for Comcast), leveraging research and data to set product strategy, establish roadmap, and drive development.● Led investment in smart home (IoT) company that netted ~300% return on investment.● Drove successful acquisition of managed WiFi provider to create new product offering for company.● Partnered with operations, customer care, marketing, and sales teams to drive managed WiFi 100% YoY.● Delivered instant-on internet offering that increased customer adoption by 15% and reduced technician visits by 16%.● Managed $2M annual budget for multifamily programs and initiatives, and developed first multifamily P&L for Comcast. -
Executive Director, Multifamily Product Strategy And Product ManagementComcast 2018 - 2021Philadelphia, Pa, UsDrove strategy, roadmap, and deployment (go-to-market) for multifamily products (e.g., smart home/community, managed WiFi, instantly available internet, common area WiFi, property owner/manager web portal) that serve over 9M customers and led a team of product managers and analysts. Launched 5 next-generation products (first multifamily internet products for Comcast).Leveraged research and data to set product strategy, establish the roadmap, and drive development. Led investment in a smart home (IoT) company that netted a ~300% return on investment. Drove the successful acquisition of a managed WiFi provider to create a new product offering for the company. Partnered with operations, customer care, marketing, and sales teams to drive managed WiFi 100% YoY. Delivered instant-on internet offering that increased customer adoption by 15% and reduced technician visits by 16%. Managed $2M annual budget for multifamily programs and initiatives.
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Executive Director, Mdu Growth StrategyComcast 2017 - 2018Philadelphia, Pa, UsDeveloped product strategy for Comcast's multifamily property customer segment (e.g., customers in rental apartments, condominiums, student housing, senior living) by meeting with key stakeholders, conducting research, measuring the competitive environment, and developing a robust business plan.
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Svp, Global Digital Payments, Product Management And StrategyCiti 2015 - 2017New York, New York, UsLed strategy, feature development, and deployment of Citi proprietary wallet solutions (mobile and online) and implementation of 3rd party wallet solutions for domestic and international markets.● Defined product roadmaps for global markets, including USA, Brazil, Poland, UAE, Singapore, and Australia.● Consulted with regional teams to develop product strategy, conduct market research, establish product feature set, educate operations teams, and partner with technology and marketing to lead implementation. -
Director Of Sales And Marketing Strategy, Verizon WirelessSoftcard (Acquired By Google) 2011 - 2015Softcard, a joint venture between AT&T, Verizon, and T-Mobile, developed a cross-platform mobile wallet, utilizing NFC.Headed sales and marketing department, supporting Verizon Wireless; responsible for marketing, advertising, sales strategy, training, and feature development of Softcard mobile application.● Strategized, developed, and forged business relationships; negotiated contracts with partners to expand and enhance Softcard experience, adding three new verticals and increasing volume 250% year-over year.● Created go-to-market (GTM) plan in coordination with Verizon for implementation in all Verizon retail stores in USA (roughly 8,000 locations), supplemented by advertising on Verizon-owned web sites, external social media channels, out-of-home, print, online and mobile properties; grew user base 10X.● Managed $5M marketing budget, and measured product success against weekly/monthly KPIs.● Planned, strategized, and executed successful pilot launch, using results from test initiatives, data, and focus groups to lead product launch. -
Associate Director, Mobile Ad Product Innovation, AdworksAt&T 2010 - 2011Dallas, Tx, UsAT&T AdWorks sold national advertising across TV, internet, and mobile platforms.Led strategic and tactical initiatives for the creation, marketing, and broad release of mobile advertising products utilizing the latest in mobile technology. Assessed third party companies, leading partnership and contract negotiation when there was strategic alignment and business justification. Focus technologies included LBS (Location-Based Services), NFC (Near Field Communication), AR (Augmented Reality), social TV, and BT (Behavioral Targeting). -
Product Manager, MassiveMicrosoft Corp. 2006 - 2009Redmond, Washington, UsMassive provided dynamic advertising within video games via internet connection.Led the Sales Development Department through product innovation while working at the crossroads of business development, product management, marketing, and analytics; operated with a primary charter to find creative solutions and generate additional revenue as efficiently as possible. Proposed, created, and released new products. Authored sales collateral, marketing materials, creative copy, and website content. Served as a subject matter expert for the sales team. -
Business ManagerMicrosoft Corp. 2006 - 2006Redmond, Washington, UsSupported the Vice President through marketing, strategy, and analysis
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ConsultantExpedia Group 2005 - 2006Seattle, Wa, UsRecommended ways to better connect with tech-savvy travelers–such as creating a trusted, community-based recommendation system–to ensure continued bookings from key customer segments. -
Financial Analyst Intern (Hq Controllership)Hewlett-Packard 2005 - 2005Houston, Texas, UsProvided financial analysis and measured guidance to the Controllership organization. -
ConsultantMarco Polo Travel Resources 2005 - 2005Introduced thought leadership to update cruise ship library stocking business in order to remain relevant and retain customer base of cruise ship companies.
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ControllerBandwidth.Com 2003 - 2004Raleigh, Nc, UsManaged all accounts payable and accounts receivable for Bandwidth.com and provided guidance for advancement of the business. -
Director Of Contract ManagementBandwidth.Com 2002 - 2003Raleigh, Nc, UsLed the Contract Management Department, responsible for administering all contracts and serving as subject matter experts to customers.
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Pricing SpecialistBandwidth.Com 2002 - 2002Raleigh, Nc, UsHeld responsibility for pricing all telecommunications options for customers.
Scott Werner Skills
Scott Werner Education Details
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Uw Foster School Of BusinessGlobal Business And E-Business -
University Of North Carolina At Chapel HillBusiness Administration (Second Major In Economics)
Frequently Asked Questions about Scott Werner
What company does Scott Werner work for?
Scott Werner works for Werner Properties, Llc
What is Scott Werner's role at the current company?
Scott Werner's current role is Co-Owner.
What is Scott Werner's email address?
Scott Werner's email address is we****@****ail.com
What is Scott Werner's direct phone number?
Scott Werner's direct phone number is +171824*****
What schools did Scott Werner attend?
Scott Werner attended Uw Foster School Of Business, University Of North Carolina At Chapel Hill.
What skills is Scott Werner known for?
Scott Werner has skills like Product Management, Strategy, Mobile Devices, Cross Functional Team Leadership, Marketing Strategy, Strategic Partnerships, Analytics, Management, Product Marketing, Mobile Advertising, Competitive Analysis, Digital Marketing.
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