Sales Strategy Team• Engage Walmart & Target leadership in discussions on category growth strategies and team allocation.• Partner with Walmart & Target merchant teams to develop strategic category direction for implementation and execution by the advisor team by utilizing POS data and panel-based insights to drive over $5B of retail sales.• Navigate advisor team through ongoing changes to the relay and modular drawing processes.• Facilitate the continuous development of personal and professional skills of eight team members in preparation for greater influence and future career opportunities.• Collaborate with IT and technical resources to simplify and automate processes with the goal of driving efficiency across our team of eight advisors and 12 categories.

Business Planning Team• Developed merchandising strategies and allocated $35M in trade to optimized sales programming for HORMEL® pepperoni, REV® wraps and HORMEL® Canadian bacon brands.• Determined allocation of sales targets for over $250M worth of annual retail sales volume.• Collaborated with cross-functional teams including marketing, operations, field sales and demand planning to ensure alignment in brand strategy while outlining future product needs.• Provided accurate and detailed period and quarter sales forecasts to senior management by utilizing system forecasts, upcoming retailer activity and current market trends.

Business Planning & Support Team• Developed strategic content and a comprehensive training curriculum that is focused and on-trend based upon current organizational needs for interns, new hires and seasoned sales professionals.• Conducted assessments of program in order to continuously improve training effectiveness; gauge impact of materials and assess program components by providing evaluations to management teams regarding personnel skills and readiness.• Evaluated and select external resources to enhance training capabilities at all divisional levels incorporating outside expertise into existing curriculum and developmental seminars. • Directed the organizational and logistical planning of all the annual managers meetings and triennial national sales meetings including monthly assembly sessions of the entire sales executive staff.

Central Team• Successfully handled the refrigerated and deli portfolios for Roundy’s various banner accounts, growing deli business via new distribution to $1.7M from $1.1M same period prior.• Engaged trade of $2M+ towards consumer-centric and multi-brand programs while supporting fresh pork team with presentations, service and online item management.• Established strategic partnerships with various suppliers through effective cross-merchandising campaigns created and executed specifically for Roundy’s stores.

West Coast Team• Managed full portfolio of products for Stater Bros, Long’s Drug and Fresh & Easy accounts ranging from Hispanic foods, refrigerated goods, frozen foods, deli products and non-perishable products.• Developed marketing plans for a trade budget of over $1.4M annually including a mix of programs for both hi/low and EDLP operators.• Created unique go-to-market strategies that fit the nuances of each specific account including assisting Tesco with a successful U.S. launch by working alongside Fresh & Easy management staff domestically.

Kroger Team• Managed Ralphs & Food4Less refrigerated and deli products portfolios while executing non-perishable plan for Fry’s (AZ) as part of Kroger’s coordinated grocery effort; focus on Hispanic-driven initiatives with Food4Less and Fry’s programs.• Expanded refrigerated business to total account sales of over $5M/year from $4.7M year prior.

Business Planning & Support Team• Created and launched e-learning programs for CPS & marketing divisions with focus on product knowledge delivered via Hormel’s first-ever online sales portal.• Facilitated rollout of new Siebel e-CRM promo management system to the sales field through various multi-day training sessions.• Developed and delivered field-based sales/analytics training as portion of new employee on-boarding with increased focus around fact-based selling.• Participated in on-campus recruiting and candidate interviewing at the corporate office.

Albertson's Team• Operated both refrigerated and non-perishable portfolios for Acme Markets including the implementation of a product intro program which placed nine new items simultaneously.• Reduced account suspense and payments overdue by more than $75K during tenure.• Honored as top Albertson’s division for pepperoni display sales increase vs YA.

Eastern Region Planning & Sales Support Team• Designed presentations utilizing customer sales data and various external software packages such as AC Nielsen, SPECTRA and TDLinx.• Provided trend analysis to sales representatives on key accounts within the Eastern geography such as Delhaize, Publix, Winn Dixie, Wakefern and A&P. • Supported corporate Category Sales team with data mining and interpretation in preparation for various executive business functions FMI, AMI and BCS conferences.• Tracked distribution on over 250 different SKUs across entire Eastern account geographies.

Central Region/DiLusso Deli Team• Assisted in rollout of DiLusso Deli program within all Hy Vee stores by training deli managers and personnel on product information and case presentation store by store spending an entire day in each location.• Managed the trade and product assortment for the Nash Finch Cedar Rapids, IA distribution center as well as a direct sales route of 20+ independent retail stores.