Seasoned start-up executive with a proven track record of growing and leading companies in e-commerce, online payments, and SaaS. Built strategy and operations from the ground up at a software company with minimal traction, which resulted in 400% revenue growth and rapid team expansion. Believes that start-up failure rates can be reduced through greater emphasis on planning and operational excellence, which includes implementing team, revenue and systems architecture. Most notably helped found, scale, and lead a performance ad network from inception to successful exit.