Leading customer marketing for Tipalti, a global fintech leader in finance automation. - Spearheaded a customer marketing strategy that drove a 300% increase in customer advocates YoY, increased customer engagement in product learning by 10X, and aligned advocacy initiatives with customer interests and business objectives - Launched Tipalti Customer Advisory Board to foster customer relationships and strengthen feedback for product innovation and improvement, and validate product roadmap - Launched Net Promoter Survey (NPS) program for actionable insights into customer satisfaction levels - Launched and grew ‘Luminaries,’ Tipalti’s exclusive customer community engagement hub, nurturing & enhancing customer experience through advanced product learning, actionable feedback for product improvement, peer knowledge exchange, and advocacy opportunities - Hired, managed, and promoted new team members to scale team deliverables for community, upsell, field events, content, reviews, references, and customer experience improvement initiatives - Engaged customers in online review campaigns, generating 500+ authentic reviews influencing buyers researching our solution categories. Earned ‘top-rated’ awards and badges from reviews on TrustRadius, G2, Capterra, SuiteApp - Launched Tipalti’s formal sales reference request process and program integrated with Salesforce CRM - Secured 200+ customer references influencing $15M+ annual revenue - Led 1:many cross and upsell campaigns for specific customer segments and personas to position more comprehensive solutions for their needs and to increase overall value; grew attendance rates YoY by 80% - Secured and prepped customer speakers for 70+ live and virtual events - Produced 140+ customer content assets for sales, website, and demand generation programs, including case studies, videos, and industry snapshots

Built customer marketing for scaling relationship building, retention, and growth with worldwide customer base. • Launched and drove Adaptive Torchbearers Community to 2,000+ customers and boosted engagement in best practice resources, exclusive educational content, peer networking opportunities, and activated customer advocates for strategic marketing initiatives. Achieved 10K+ customer activity completions annually.• Mobilized customer advocates for writing 400+authentic online reviews, placing Adaptive Insights on the top of the leaderboard of Gartner online review sites and TrustRadius• Created annual ‘Torchie Awards’ to recognize the transformative success our customers achieve• Drove case study and video testimonial programs yielding 100+ customer success story assets for sales enablement and lead generation • Produced monthly customer webinar program to improve how customers learn best practices and the value of additional product offerings• Headed customer up-sell campaigns integrating marketing, sales, sales operations, and customer success teams aligned with time-based offers to increase customer ARR• Built out customer reference program to improve speed and precision of fulfilling reference requests for sales and marketing teams• Directed customer participation in Analyst Relations programs yielding leadership positions for Adaptive Insights in Gartner MQ and Forrester Wave reports

Account manager for Adobe and Sony Entertainment America. Drove programs to showcase how organizations use and benefit from Adobe solutions. Mobilized Sony PlayStation brand advocates for compelling story telling in word-of-mouth marketing, social media, online marketing, industry events, and public relations campaigns.

FICO (NYSE:FICO) delivers superior predictive analytics and decision management software solutions that drive smarter decisions. Launched FICO's first Customer Advocacy Program for worldwide sales enablement and customer marketing initiatives. Reinforced leadership position of FICO software within the analyst community and increased brand awareness and lead generation through "voice of the customer" marketing. Created customer advisory board and user group programs and events to strengthen executive-level customer relationships.Published over 40 customer case studies and 30 customer video testimonials with strategic clients spanning financial services, insurance, retail, healthcare, and high tech industries.

Brand development, product marketing, and sales enablement programs. Increased lead generation from field marketing activities, webinars, and direct marketing campaigns. Accelerated sales cycles as go-to expert for sales proposals, customer references, and competitive positioning.

Pre-Sales consultant and systems engineer for Tradec's largest software deployments with Dell, Solectron, IBM, Jabil Circuit, Brocade Communications, Juniper Networks, Sanmina-SCI, and BAE Systems.