Scott has been a partner in creative agency New Word Order for nearly 20 years and heads creative and strategy. He is developing a new B2C and B2B2C SaaS business in the health and wellbeing space. He is also a certified advisory board chair.He stays busy as a founder, creative, writer, strategist, facilitator, producer, speaker and podcaster. He is driven by the power of human decision making across personal, professional, commercial and organisational spheres and the power of evidence to inform strategy that achieves change, either solving problem or unlocking potential.Scott is a recognised expert in the separate, and sometimes, related, fields of brand and behaviour change. His work over the past few decades has focused individually on both disciplines, leading brand strategy and using brand to transform the leadership and prospects of businesses and organisations.Scott has also led and written most of the behaviour change campaign projects produced by NWO over the last few decades. These campaigns have been independently proven to successfully empower people to make positive changes in their lives, from key personal decision making through to preventative health, safety, crisis management and ethical and sustainable choices. He led the development of the scientifically informed and proven behaviour change methodology the agency still successfully uses today. Scott is proud to know that all of this work contributes positively to people and the environment, and most importantly, that sometimes, it saves people’s lives.Scott is an active thought leader in the brand space and hosts a podcast called BrandJam where he interviews leading minds across brand and marketing and encourages them to share their expertise. He’s also developed many of the brand methodologies unique to the agency today and together with his agency team has developed a framework for evidence-based insights driven strategy around brand and has successfully implemented it across a wide range of businesses organisations and brand projects in government and private sector.