Managing Director
Shake Club
During my final year at University, I made the decision to start my own business. Shake Club is a milkshake and smoothie bar based in Sheffield. Due to the great success of our first store in the Broomhill area of Sheffield, we expanded the brand to open a central location within Sheffield’s City Centre in June 2009. Shake Club is still very successful and highly profitable, and is currently in the process of being purchased by a group of individuals looking to take the fantastic brand and concept created further.Highlights:• SALES – Creating a business that turned over in excess of £100’000 in fy1• FINANCE – Completing all accounts myself, to dealing with HMRC for tax and PAYE issues, to producing quarterly VAT Accounts and Annual Income Statements & Balance Sheets.• MANAGEMENT – The managing director role has enabled me to obtain first hand management experience from the perspective of a fast-paced customer focused retail environment, which has been very rewarding.• MARKETING – Designing the companies’ brand from scratch, then using marketing techniques such as social networking sites (over 2’600 facebook members), creating an in-store wall-of-fame, designing a branded range of clothing for promotions, creating a character/mascot to boost sales with our younger audience.• PURCHASING - Creating a stock system from scratch, to ensure the business kept to ever changing optimum stock levels. The stock system also indicates where to order the products from (cheapest and reliable supplier)• PR – Organising and promoting Store Launches. Contacting various forms of the media to gain as much exposure as possible at a minimal cost.• HR – I have gained fantastic experience in HR. From creating brand new recruitment, training processes, to advertising job possibilities, interviewing possible candidates, training staff and maintaining morale levels within the workforce by negotiating a fantastic benefits package with local businesses.
