Scott Peacock Email & Phone Number

Raleigh, Nc, Us

Oversee the state of North Carolina's tourism marketing and communications efforts to drive domestic and international visitation to the state. Develop and execute brand positioning, messaging, integrated marketing and communications efforts built upon a foundation of research-driven strategy. Highlight the state's scenic beauty, sights, sounds and flavors bringing to life the stories and characters of North Carolina from the mountains to the sea. Amplifying the voice of partner destination organization's statewide driving increased visitation, visitor spending, tourism-generated tax revenue and broader economic development across all regions and 100 counties. Manage marketing and communications department team and agency of record.

Recruited to oversee the state of North Carolina's tourism marketing efforts to drive domestic and international visitation to the state. Develop and execute brand positioning, messaging, integrated marketing and communications efforts built upon a foundation of research-driven strategy. Highlight the state's scenic beauty, sights, sounds and flavors bringing to life the stories and characters of North Carolina from the mountains to the sea. Amplifying the voice of partner destination organization's statewide driving increased visitation, visitor spending, tourism-generated tax revenue and broader economic development across all regions and 100 counties. Manage marketing and communications department team and agency of record.

Raleigh, Nc, Us

Tasked with turning market segment specific multi-channel marketing programs into a scalable and repeatable engine that consistently drove pipeline and delivers on growth targets. Oversaw a talented team focused on the execution of compelling integrated and go-to-market campaigns and demand strategies to grow, measure and improve marketing sourced and influenced pipeline and revenue across new logo acquisition, customer expansion and retention campaigns for the company’s SaaS and Apps based solutions.

Raleigh, North Carolina, Us

Oversaw the development and implementation of the organization’s public relations strategies including consumer and trade media relations as well as crisis response, issues and reputation management, community awareness and internal communications.Also recruited to develop the organization’s travel trade marketing and sales programs as it relates to the promotion of Raleigh, N.C. as a travel destination in key international markets including the U.K., France and Canada. These multi-channel programs include B2B and consumer-focused marketing and public relations campaigns aimed at increasing room-night sales/bookings. Oversee advertising, content creation, tradeshows, sales missions, familiarization tours, sales trainings and other initiatives aimed at travel trade operators, wholesalers, travel agents, trade media and consumers/travelers.Was responsible for community awareness efforts including generating positive exposure for the work and value of the organization to stakeholders and industry partners across Greater Raleigh, as well as advocating for the role tourism plays in economic development.Part of the organization's Community Engagement Team. Founder of the Diversity, Equity and Inclusion Committee within the organization.

Led the unit of the Economic Development Partnership of North Carolina’s efforts to create awareness of North Carolina as a travel destination through targeted public relations strategies. Oversee the development and implementation of integrated communications programs and strategies aimed at increasing domestic and international leisure visitors. Drove strategy and directed both domestic and international (U.K., Germany and Canada) PR agencies for the state as well as an internal team. Responsible for generating positive exposure for the work and value of the organization to stakeholders and industry partners across the state of North Carolina.Responsible for generating positive exposure for the work and value of the organization to stakeholders and industry partners across the state of North Carolina and oversaw crisis, issues and reputation management for the organization.

Cleveland, Oh, Us

Led development and implementation of Destination Cleveland’s comprehensive communications plan in alignment with the overall brand marketing strategy to position Cleveland as a destination of choice. Managed a staff of three who were dedicated to local, leisure and meetings/conventions media relations.

Columbus, Oh, Us

Responsible for planning, implementing, and monitoring all aspects of the local and convention sales media relations programs for the organization. Generated positive exposure for the work and value of the organization and for the Greater Columbus area as a visitor and meetings destination.

Columbus, Oh, Us

Served as the direct liaison between the full service marketing, branding and interactive agency's clients and internal staff. Developed integrated marketing and communications strategies, directed public relations efforts, and managing marketing and advertising projects for clients.

Columbus, Ohio, Us

Created and implemented local, regional and national public/media relations campaigns for both consumer retail and BtoB brands – including Panera Bread, Glory Foods, Kahiki Foods, The Gorman-Rupp Co., The Town Center at Levis Commons, Hill Partners, Inc. and more.Managed social media content/efforts for retail clients, developed blogs, managed blogosphere chatter, created and maintained RSS Feeds and Implemented SEO techniques.Media trained company executives/spokespeople. Developed and wrote copy for client e-newsletters. Assisted with business development and secured pro-bono accounts. Managed and trained specialists and coordinators.

Columbus, Ohio, Us