Scott Peacock Email and Phone Number
Raleigh, NC, US
Scott Peacock's Location
Raleigh, North Carolina, United States, United States
Scott Peacock's Contact Details
Scott Peacock work email
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- Valid
Scott Peacock personal email
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Scott Peacock phone numbers
About Scott Peacock
An accomplished leader in marketing and communications, with a wealth of experience spanning both B2B and B2C sectors. Demonstrated success in driving organizational growth through data-driven, strategic, and integrated marketing solutions. Known for a motivational leadership style, with a strong track record in staff development and team building. Expertise includes innovative problem-solving, embracing new challenges, strategic planning, relationship management, and delivering exceptional customer service.
Scott Peacock's Current Company Details
Visit North Carolina
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Director of Marketing and Communications
Raleigh, NC, US
- Website:
- partners.visitnc.com
- Employees:
- 11
Scott Peacock Work Experience Details
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Director Of Marketing And CommunicationsVisit North CarolinaRaleigh, Nc, Us
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Director Of Marketing & CommunicationsVisit North Carolina Jul 2023 - PresentOversee the state of North Carolina's tourism marketing and communications efforts to drive domestic and international visitation to the state. Develop and execute brand positioning, messaging, integrated marketing and communications efforts built upon a foundation of research-driven strategy. Highlight the state's scenic beauty, sights, sounds and flavors bringing to life the stories and characters of North Carolina from the mountains to the sea. Amplifying the voice of partner destination organization's statewide driving increased visitation, visitor spending, tourism-generated tax revenue and broader economic development across all regions and 100 counties. Manage marketing and communications department team and agency of record.
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Director Of Tourism MarketingVisit North Carolina Jan 2022 - Jul 2023Recruited to oversee the state of North Carolina's tourism marketing efforts to drive domestic and international visitation to the state. Develop and execute brand positioning, messaging, integrated marketing and communications efforts built upon a foundation of research-driven strategy. Highlight the state's scenic beauty, sights, sounds and flavors bringing to life the stories and characters of North Carolina from the mountains to the sea. Amplifying the voice of partner destination organization's statewide driving increased visitation, visitor spending, tourism-generated tax revenue and broader economic development across all regions and 100 counties. Manage marketing and communications department team and agency of record.
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Sr. Manager, Integrated Marketing (Saas/Apps)Bandwidth Inc. Oct 2021 - Jan 2022Raleigh, Nc, UsTasked with turning market segment specific multi-channel marketing programs into a scalable and repeatable engine that consistently drove pipeline and delivers on growth targets. Oversaw a talented team focused on the execution of compelling integrated and go-to-market campaigns and demand strategies to grow, measure and improve marketing sourced and influenced pipeline and revenue across new logo acquisition, customer expansion and retention campaigns for the company’s SaaS and Apps based solutions. -
Director Of Public Relations & International TourismGreater Raleigh Convention And Visitors Bureau Nov 2016 - Oct 2021Raleigh, North Carolina, UsOversaw the development and implementation of the organization’s public relations strategies including consumer and trade media relations as well as crisis response, issues and reputation management, community awareness and internal communications.Also recruited to develop the organization’s travel trade marketing and sales programs as it relates to the promotion of Raleigh, N.C. as a travel destination in key international markets including the U.K., France and Canada. These multi-channel programs include B2B and consumer-focused marketing and public relations campaigns aimed at increasing room-night sales/bookings. Oversee advertising, content creation, tradeshows, sales missions, familiarization tours, sales trainings and other initiatives aimed at travel trade operators, wholesalers, travel agents, trade media and consumers/travelers.Was responsible for community awareness efforts including generating positive exposure for the work and value of the organization to stakeholders and industry partners across Greater Raleigh, as well as advocating for the role tourism plays in economic development.Part of the organization's Community Engagement Team. Founder of the Diversity, Equity and Inclusion Committee within the organization. -
Public Relations ManagerVisit North Carolina Feb 2015 - Oct 2016Led the unit of the Economic Development Partnership of North Carolina’s efforts to create awareness of North Carolina as a travel destination through targeted public relations strategies. Oversee the development and implementation of integrated communications programs and strategies aimed at increasing domestic and international leisure visitors. Drove strategy and directed both domestic and international (U.K., Germany and Canada) PR agencies for the state as well as an internal team. Responsible for generating positive exposure for the work and value of the organization to stakeholders and industry partners across the state of North Carolina.Responsible for generating positive exposure for the work and value of the organization to stakeholders and industry partners across the state of North Carolina and oversaw crisis, issues and reputation management for the organization.
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Public Relations/Communications DirectorDestination Cleveland Apr 2014 - Jan 2015Cleveland, Oh, UsLed development and implementation of Destination Cleveland’s comprehensive communications plan in alignment with the overall brand marketing strategy to position Cleveland as a destination of choice. Managed a staff of three who were dedicated to local, leisure and meetings/conventions media relations. -
Public Relations ManagerExperience Columbus Jun 2008 - Mar 2014Columbus, Oh, UsResponsible for planning, implementing, and monitoring all aspects of the local and convention sales media relations programs for the organization. Generated positive exposure for the work and value of the organization and for the Greater Columbus area as a visitor and meetings destination. -
Account ExecutiveEmerging Marketing Mar 2008 - May 2008Columbus, Oh, UsServed as the direct liaison between the full service marketing, branding and interactive agency's clients and internal staff. Developed integrated marketing and communications strategies, directed public relations efforts, and managing marketing and advertising projects for clients. -
Sr. Media Relations SpecialistRmd Advertising May 2005 - Mar 2008Columbus, Ohio, UsCreated and implemented local, regional and national public/media relations campaigns for both consumer retail and BtoB brands – including Panera Bread, Glory Foods, Kahiki Foods, The Gorman-Rupp Co., The Town Center at Levis Commons, Hill Partners, Inc. and more.Managed social media content/efforts for retail clients, developed blogs, managed blogosphere chatter, created and maintained RSS Feeds and Implemented SEO techniques.Media trained company executives/spokespeople. Developed and wrote copy for client e-newsletters. Assisted with business development and secured pro-bono accounts. Managed and trained specialists and coordinators. -
Assistant Account ExecutiveGreencrest 2005 - 2005Columbus, Ohio, Us
Scott Peacock Skills
Media Relations
Public Relations
Social Media Marketing
Social Media
Blogging
Marketing
Crisis Communications
Event Planning
Press Releases
Integrated Marketing
Hospitality
Strategic Communications
Event Management
Copywriting
Marketing Strategy
Public Speaking
Advertising
Leadership
Email Marketing
Newsletters
Crisis Communications Training
Crisis Management
Reputation Management
Leisure Travel
Travel Writing
Media Skills Training
Travel Trade
Content Strategy
Content Management
Integrated Marketing Communications Planning
Scott Peacock Education Details
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University Of Northern IowaMinor In Marketing And A Certificate In Tourism
Frequently Asked Questions about Scott Peacock
What company does Scott Peacock work for?
Scott Peacock works for Visit North Carolina
What is Scott Peacock's role at the current company?
Scott Peacock's current role is Director of Marketing and Communications.
What is Scott Peacock's email address?
Scott Peacock's email address is sp****@****igh.com
What is Scott Peacock's direct phone number?
Scott Peacock's direct phone number is +191983*****
What schools did Scott Peacock attend?
Scott Peacock attended University Of Northern Iowa.
What skills is Scott Peacock known for?
Scott Peacock has skills like Media Relations, Public Relations, Social Media Marketing, Social Media, Blogging, Marketing, Crisis Communications, Event Planning, Press Releases, Integrated Marketing, Hospitality, Strategic Communications.
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