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My Name is Scott Perry, I have a serious passion for Marketing, Media Planning, Ecommerce, Omnichannel, Advertising, Retail and Business in general. Being a business owner for most of my adult life, I am driven by success and growth. My motto is "efficiency equals profitability". My businesses have sold hundreds of millions over the years. I am a tried and true ENTJ type personality.My mantra has been "remove friction and enhance the overall experience" when it comes to Omnichannel retail. Roadmaps I have created and deployed have made great strides towards that mantra, and I continue to innovate new ways to use technology for that ultimate customer retail experience.For over 25 years I have been involved in Marketing using Internet & E-commerce, since the infancy of the Internet in 1995. My business has been mostly centered around furniture but my skills and deep experience are applicable to any retail or technology business.My first business venture was in 1995 when I founded OfficeFurniture.com and FurnitureOnline.com, after a period of hyper growth we were acquired by a national retailer. Soon there after I founded another online business that was ranked #46 in the prestigious INC 500 in 2006 which I also sold later in 2013. In the past I have had P&L responsibility for over 110 million in e-commerce sales for Bob’s Discount furniture with total revenues over 1.6 billion. Currently I have the same responsibility for Jerome's Furniture a Southern California regional leader since 1954 with 24 locations.Specialties: Marketing, E-commerce, Omnichannel, Advertising planning, Roadmap building and Execution, Customer Data Platforms and Activating with Segmentation, Geo Targeting, Behavioral Targeting, Augmented Reality, Virtual Reality, Public Speaking, Presentations, Selling on Amazon, Google suite marketing, Programmatic marketing, Traditional and Digital Advertising Strategy, Email Marketing, Social Marketing, Website Design, Re-targeting, Prospecting, CRM Software, Social Media, Online Marketing, Software Systems, Negotiations, Merchandising, Business and Team Management.Personal Characteristics:Entrepreneurial mindset given my business ownership history, natural curiosity, high energy, can-do attitude, adaptable and results-driven; strong drive to build a business and break new groundsA high degree of intellectual horsepower, self-awareness, and emotional intelligencePerformance-oriented DNA, data-driven, and accountablePositive attitude, great sense of humor, and outlook on lifehttp://www.scottperry.com - more about me personally
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Vice President Of Strategic MarketingWorldwide Golf Shops Apr 2023 - PresentSanta Ana, California, UsAs the first VP of Strategic Marketing in WGS history my job is to lead the marketing function for our organization for both ecommerce/digital and our retail stores as well as all of our business lines. I will report to the CEO / President and be a key leader in transforming this omni-channel retailer into a future-ready customer experience organization that happens to do business in golf. As a member of the executive team, I will oversee the marketing strategy and execution for the whole company. Mission critical areas for my role will be building the right team and implementing best-in-class processes that are required to win over consumers, build deep loyalty and achieve hyper growth goals in a digital world. My role will oversee all marketing functions, including creative, customer acquisition, loyalty, brand marketing, in-house agency, TV, Radio, digital marketing investments, martech stack, product management of digital products and services. I am thrilled at the opportunity to largely define the future of this retailer by creating purposeful and distinct brand positioning, leading customer engagement and owning the customer journey. I have been tasked with building brand awareness and equity, driving traffic, converting customers, and maximizing lifetime value through the company’s near 100 retail stores across the countryand portfolio of e-commerce websites.Worldwide Golf Shops is a privately owned, multi-brand specialty golf retailer that has been in business over 50 years. As one of the top golf retailers in the USA operating 85+ stores in 20+ states, and multiple e-commerce sites under well knowns brands, including:Roger Dunn Golf Shops | Edwin Watts Golf | The Golf Mart | Golfers’ Warehouse | Van’s Golf Shops | Uinta Golf | Las Vegas Golf Superstores | Golfdom | Mike’s Golf Outlet | Swing’em Again Golf | BudgetGolf.com | WorldwideGolfShops.com -
Executive Vice President Digital MarketingJerome'S Furniture Mar 2020 - Apr 2023San Diego, Ca, UsAs Executive Vice President of Digital Marketing at Jerome's Furniture my role is to lead a talented team to design and execute a road map of digital marketing innovation company-wide. To create and execute the Omni-Channel experiences customers will love and share with their friends and family. I'll also be driving the digital marketing strategy as well as helping with the overall marketing strategy because in today's world, the two are one in the same. Multi-market media planning and measuring the impact with deep analysis is a core focus. If it can be measured I will measure and analyze it.I report to the CEO and serve on the executive leadership team to develop and coherent sales and marketing methodology and GTM strategy as a foundation for exponential growth. I assess and improve upon current processes, methodologies, structure by creating and executing short and long term marketing plans, goals, quotas, tracking mechanisms, and analytics. I also work cross-functionally with merchandising, sales operations, sales enablement and all vertical strategy teams to ensure alignment across the marketing to sales continuum, and uncover key needs and opportunities.My role includes constantly evaluating and implementing additional marketing technology and resources to ensure that the marketing operations, tracking, and analytics, are managed with best practices, and insights delivered regularly to the right stakeholders.Building a high-performing digital and marketing team is a core focus. I do my best to mentor and help them execute and develop into high performers, it’s a key to my success in this role. -
Vice President, Executive Director Of Digital And Omni-Channel ExperienceBob'S Discount Furniture Oct 2017 - Mar 2020Manchester, Ct, UsAs Vice President, Executive Director of Digital and Omni-Channel Experience at Bob's Discount Furniture my role is to lead Bob's digital innovation enterprise-wide, create the vision of Omni-Channel experiences and its implementation. I have P&L responsibility for over 100 million in eCommerce sales and Bob's has over 1.5 billion in total revenue. I love my job I am fortunate to work with an amazing team. -
Svp Omnichannel And Digital MarketingJerome'S Furniture Oct 2016 - Oct 2017San Diego, Ca, UsMy role at Jerome's included all my prior responsibilities with the addition of IT management and overall technology strategy as acting Chief Digital Officer.The goals were fairly straightforward, bring best in class technology to Jerome's and then leverage that to further position the company as THE furniture chain on the west coast through innovation that gives our customers and employees an amazing experience. At the same time prepare the business for further expansion and efficiency through rock solid internal systems that give our internal users the information they need to make great decisions.We have a solid IT team here at Jerome's, and I intend to get the most out of it.
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Senior Vice President, DigitalJerome'S Furniture Oct 2013 - Oct 2016San Diego, Ca, UsAs Vice President of Digital, I am responsible for "all things digital" with a key focus on digital advertising, strategy, e-commerce, merchandising, the consumer experience and data analysis.My goals are to bring an excellent customer experience to our customers at every touch point and to take advantage of all technology at our disposal.I am currently utilizing a wide variety of digital advertising, from Google Adwords, Hulu TV Advertising, Display Advertising, Video Advertising, Email Marketing as well as complex targeting focused around a combination of geo, demo and behavioral segmentation and remarketing with display and email. I track these activities down to the store level with in-store visit tracking utilizing beacon technology. In turn I apply a rock solid attribution model to those in-store visits, thereby closing the loop, and then optimizing against those KPI's. The results have been dramatic.I have a huge passion for this stuff and generally "geek out" on analysis of current and future trends in the Omnichannel space. Connecting the online and offline retail world into a seamless experience is my specialty and focus. I consider myself an expert and progressive in this area and have spoken on many panels at industry conventions on the subject matter.The strategic vision I had for Jerome's in the digital world has come together nicely. The results far exceeded my expectations and I set the bar high. Stunning and game changing is the only way to truly describe the impact. Together, surrounded by a great team we have made some magic happen over here. Without a great team, none of it would have been possible, I am grateful for the talent I have around me here.
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Ceo / Owner / PresidentEverything Furniture Inc. Apr 2001 - Sep 2013With this new venture, I hit the ground running. My second time around with a little more wisdom, this company grew very fast and profitable as well. Within a few years we were in the INC 500 fastest growing companies and consistently in the top Internet Retailer lists since the very first list came out.
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Chief Digital Officer (Cdo)National Business Furniture Apr 2000 - Apr 2001After successfully selling my business, the acquiring company needed help integrating all the back and front end systems. I joined the acquiring company and took control over basically my old business as well as their existing e-commerce properties with full P & L responsibilities.As part of the process we absorbed the old operation into the headquarters of National Business Furniture in Milwaukee. The front end systems were converted from Broadvision to Microsoft Commerce Servers. The back end systems were converted from a Java based accounting system into Microsoft Great Plains / Dynamics systems with complete EDI integration. I managed every aspect of the process.When completed we had 7 web front end systems running perfectly on new state of the art back end systems with a central SQL database serving everything up.Soon after I resigned to start my new adventure Everything Furniture, focusing on Home Furniture rather than Office Furniture. I left on good terms and still have many friends at NBF.
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Owner / PresidentOfficefurniture.Com / Furnitureonline.Com Oct 1995 - Apr 2000I built this company from a one man show to a force of 100 employees with millions in sales. I went through the dot com ups and downs, the world of venture capital partners, and eventually a successful sale to a large catalog operation (National Business Furniture).I programmed the first website myself with 16 items of furniture. I scanned the images at Kinkos, coded the HTML and uploaded it to the Internet with my 28.8K dial up modem, the fastest around at the time. I can still remember the first time the phone rang and someone placed an order and gave me a credit card number. I knew I was on to something.The next 4 years was a whirlwind of development, venture capital investors, hiring, growing and everything else you remember from the hectic dot com craze that hit the world by storm. I was in the middle of it and loved every second of it. I truly felt a part of history.In April 2000 I sold the business, with a little pressure from our venture capital partners, reluctantly.
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Business OwnerScott Perry Llc, Furniture Manufacturers Representative Group Aug 1994 - Oct 1996Representing the interests of some of the major brand names in furniture manufacturing and importing, in this role I serviced and sold furniture wholesale to a territory covering most of the state of California.The brands I represented were La-Z-Boy owned Kincaid Furniture, O'Sullivan, Art Mates, Lifestyles California, Powell and others.It was my job to secure real estate on the floors of major retailers like Levitz, Breuners, Macy's and other large independent stores in the area like Naturwood Furniture and Becks.After securing floor space for my brands, I was intimately involved in coordinating advertising with the retailers of my brands, as well as staff training for the sales force of the retailers on my brands.This role gave me a good well rounded vision of the goals and needs of both the retailer and the manufacturers.
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Retail Sales AgentNaturwood Furniture Jul 1993 - Aug 1994Naturwood Furniture has the largest showroom of any other retailer in the Sacramento area. In high school I would help out with special event warehouse sales, so after finishing college this was the first place I wanted to go as a real employee.I worked on a team of over 30 sales people and consistently was in the top 5% for sales generated. I loved helping consumers find the right furniture for their homes, this was a great job. I learned from the inside how a retail operation works. The owners were, and still are very close family friends, which afforded me the luxury of seeing the inner workings and finances.After a year of success, my sales talents did not go unnoticed and I was offered to represent the interests of the suppliers, at which point I became an independent manufacturers representative.
Scott Perry Skills
Scott Perry Education Details
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California State University, Long BeachInterpersonal And Organizational Communications -
Bella Vista High SchoolGeneral Education
Frequently Asked Questions about Scott Perry
What company does Scott Perry work for?
Scott Perry works for Worldwide Golf Shops
What is Scott Perry's role at the current company?
Scott Perry's current role is CMO - Chief Marketing Executive.
What is Scott Perry's email address?
Scott Perry's email address is sc****@****ure.com
What is Scott Perry's direct phone number?
Scott Perry's direct phone number is +195185*****
What schools did Scott Perry attend?
Scott Perry attended California State University, Long Beach, Bella Vista High School.
What skills is Scott Perry known for?
Scott Perry has skills like E Commerce, Online Marketing, Online Advertising, Marketing, Seo, Email Marketing, Advertising, Google Adwords, Negotiation, Marketing Strategy, Leadership, Business Development.
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