- Executed hundreds of partnerships with affiliates, content creators, influencers, and organizations to drive user growth while maintaining sustainable acquisition costs.- Ideated and implemented A/B testing for promotional email campaigns, enhancing user retention and brand loyalty. - Spearheaded strategic partnerships with the Jacksonville Jaguars, LA Chargers, Team Envy and PUBG Esports. - Accountable for generating comprehensive reports for analytics and tracking of KPI metrics such as the CPA. - Maintained and organized a comprehensive record of information pertaining to our partnerships, ensuring accessibility, and facilitating effective communication across our team.- Oversaw daily gaming operations for multiple professional sports and esports leagues to ensure efficient management of activities. - Collaborated with the Engineering team to facilitate discussions, strategize, and implement new features and enhancements to improve the user experience.- Communicated key product updates and performance metrics to stakeholders.- Managed analytics on marketing performance and user behavior to optimize product performance. - Strategized and executed go-to-market plans for new promotions, contests, and product initiatives.

- Pioneered a comprehensive omni-channel marketing strategy across social media, partnerships, email and user retention.- Established the first Daily Fantasy Sports TikTok account to 10,000 followers by posting high-quality content.- Built strong brand trust with users and partners by effectively managing customer service requests across platforms.

- Drove lead generation by effectively utilizing cold-calling and email outreach to secure tournament registrations.- Developed and nurtured strategic partnerships to secure off-season events to maximize revenue and utilization.

- Designed and executed a marketing and promotions strategy, driving fan engagement for Women’s Ice Hockey events.- Managed a team of student interns, overseeing seamless execution of all promotional activities and game production.

- Orchestrated engaging in-game promotions, recognitions, giveaways and other activities during varsity sports events.- Oversaw and managed Track & Field Meets, directing PA scripts and sound effects to elevate the event’s atmosphere.- Led grassroots marketing campaigns within the community, ensuring effective distribution of marketing materials.

- Executed promotional campaigns for the app, enhancing fan engagement and in-game experiences at MiLB games.- Cultivated one-one-one selling skills during events, overcoming rejection and used it as a source of motivation.

- Launched the 1st Ambassadors/Sponsored Athletes program to establish a strong foundation for clothing brand seeding.- Elevated brand visibility and drove sales growth by outfitting Donald Young Jr. for the 2015 US Open resulting in amplified organic PR from national publications, including Fortune.com.

- Achieved revenue growth by generating $10,000+ in day-of-game ticket sales for the organization.- Demonstrated exceptional customer service skills with customers, ensuring their seats met their preferences and needs.