Scott Petinga

Scott Petinga Email and Phone Number

Fractional Leader @ VISIBL | NRTHBND
Minneapolis, MN, US
Scott Petinga's Location
Minneapolis, Minnesota, United States, United States
Scott Petinga's Contact Details

Scott Petinga personal email

n/a
About Scott Petinga

Scott Petinga doesn't let much stand in his way.A cancer survivor and the driving force behind more than a dozen start-ups and three non-profits, Scott has built his career by overcoming adversity and achieving success. His relentless ambition shines through in every venture he undertakes.As an executive, Scott has guided multiple start-ups from inception to profitability, amassing combined revenues of $100M. Yet his true passion lies in leaving a lasting impact on society through "socialpreneurship"—a unique blend of entrepreneurship and philanthropy. This approach unites his business acumen with his desire to make the world a better place.Above all, Scott is a man of action, always aiming to turn his big dreams into even bigger realities. Whether increasing revenue or optimizing operations, he brings sharp business instincts and innovative marketing strategies to the table.Known for pushing boundaries in every aspect of his life, Scott's ability to execute swiftly and efficiently stems from his Marine Corps training and commitment to assembling top-tier teams. He’s built a reputation for achieving results, on time and on budget.In addition to his entrepreneurial pursuits, Scott is a published author and sought-after speaker, sharing his insights with prestigious outlets such as Forbes, Men’s Health, the New York Times, Fast Company, and Entrepreneur. His recently released memoir further delves into his journey and life lessons.Splitting his time between Minneapolis and Los Angeles, Scott is a proud father of three remarkable daughters.

Scott Petinga's Current Company Details
VISIBL | NRTHBND

Visibl | Nrthbnd

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Fractional Leader
Minneapolis, MN, US
Scott Petinga Work Experience Details
  • Visibl | Nrthbnd
    Fractional Leader
    Visibl | Nrthbnd
    Minneapolis, Mn, Us
  • Visibl
    Co-Founder, Evp Of Strategy
    Visibl Jan 2024 - Present
    Serve in leadership capacity and provide consulting services to companies that range from Fortune 100 to startups that seek to innovate, scale, and capture market share rapidly.
  • Cancerhacker Lab
    Advisor
    Cancerhacker Lab 2024 - Present
    The mission of the CancerHacker Lab is to accelerate the development of startups that are offering diagnostic and navigation services directly to cancer patients and caregivers.
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  • Zeglass, Inc.
    Advisor
    Zeglass, Inc. 2024 - Present
    A company that specializes in kinetic and dynamic glass technologies, designed to revolutionize architectural spaces. Their cutting-edge glass systems adjust in response to environmental conditions, such as sunlight, temperature, or even user interaction. This creates highly energy-efficient, adaptive facades that not only improve indoor comfort but also reduce energy consumption by optimizing lighting and thermal conditions.
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  • The Sports Masters
    Advisor
    The Sports Masters 2024 - Present
    A global community of Mature and Masters Athletes - men and women, ages 35 and up.
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  • Aelin Labs/Adtitud
    Founder/Managing Director & Chief Strategy Officer — Advertising/Marketing
    Aelin Labs/Adtitud May 2007 - Dec 2023
    Led the growth of two marketing agencies from inception to maturity, achieving combined gross billings exceeding $100M.Directed onshore and offshore teams to drive over $3B in sales for a portfolio of iconic brands, including Harley-Davidson, PUMA, Indian Motorcycle, and Pfizer, while managing marketing budgets of $5-10M.Spearheaded localized below-the-line marketing efforts, consistently achieving sales growth between 15-30%.Mentored team members to foster their professional growth, enhance problem-solving capabilities, and ensure the effective application of their skills.Built long-term client relationships by anticipating needs, addressing concerns, and aligning on strategic objectives to ensure satisfaction.Developed comprehensive business and marketing strategies, including market research, competitive analysis, audience segmentation, brand positioning, and detailed plans for content, brand and demand generation campaigns for both new and existing products.Kept account teams proactively informed of the big picture and cultural trends that impacted their clients.Managed project timelines, ensuring deliverables met deadlines, resources were optimized, and quality standards were upheld.Collaborated with creative teams to ensure campaign execution aligned with strategic goals and delivered measurable results.Proactively resolved unforeseen challenges and urgent issues related to client projects, internal processes, or team dynamics.
  • Serial Entrepreneur
    Founder And Chief Strategy Officer — Healthcare
    Serial Entrepreneur 2016 - 2023
    Revitally/genelocker | Minneapolis, MNFormed strategic partnerships with healthcare providers to enhance the patient experience; improved the health of populations, and reduced and controlled per capita costs.Provided rigorous analytics, problem-solving, and collaborative implementation support to shape the future of medicine.Established a new start-up R&D operation to promote sandbox and think-tank activities to disrupt the personal genomics industry.
  • Serial Entrepreneur
    Founder And Chief Design Officer
    Serial Entrepreneur 2016 - 2023
    eyedentity — Founded America’s first iris photography studio, hitting record sales of our hangable artwork.AirGuard — Invented a simple-to-use product to address the challenges and inability to safely perform pulmonary function testing during COVID.wynnr/Charles Vane — Led international teams in design, branding and merchandising of Mens and Kids Ready To Wear and High Street collections.Pariah Underwear/WAZ!MU — Rapidly developed a deep understanding of business objectives, strategies, and opportunities, delivering an assortment on a development calendar shortened to four from 12-18 months.Buddica/Rouse Condoms — Designed and curated an assortment of sexual wellness products for global hotel chains.Piranha Tools — Worked with engineering, fabricators, and logistics, resulting in a successful new product launch.Created strong relationships with overseas suppliers through regular visits and communication.
  • Carmichael Lynch
    Accountability Director
    Carmichael Lynch 2006 - 2007
    Minneapolis, Mn, Us
    Provided analysis and consistency across projects and accounts in terms of how the agency set strategy, defined the target audience, and the manipulation of data for omni-channel consumer engagements.Created testing matrix for all measurable communication campaignsDefined and implemented process improvements based on a solid business case.Directed analytical and statistical resources in modeling, segmentation, and scoring.Clients included Porsche, American-Standard, Cargill and Tractor Supply Company.
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  • Rmg Connect
    Strategic Planning Director
    Rmg Connect 2004 - 2005
    New York, Ny, Us
    Uncovered breakthrough customer insights that inspired impactful cross-channel marketing programs and drove the application of customer insights into the marketing program development process.Identified, developed, and drove longer-term direct response strategies and initiatives for clients that resulted in profitable growth for their company.Generated knowledge about trends and anticipated social movements.Managed the resolution of strategic initiatives for clients including identification of key issues, management of customer research, analysis, development of conclusions, and presentation of findings. Clients included 3M, Pfizer, US Bank, Thompson West And Polaris.
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  • Santander (Sovereign) Bank
    Vice President, Segmentation Management
    Santander (Sovereign) Bank 2003 - 2004
    Boston, Ma, Us
    Worked directly with senior management to understand needs, issues, and trends of target markets and then determined how to tailor (or create) products, distribution, and operations to meet the market’sunique needs so they could grow a disproportionate market share.Built a customer acquisition program that aligned customers and potential customers’ current and future life-stage needs for products and services with the resources and capabilities of the organization.Developed a comprehensive loyalty strategy that addressed the needs of all customer segments and focused on increasing Sovereign’s share of wallet.Identified client interactions, product and service solutions that impacted satisfaction, drove retention, revenue, and profitability.
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  • J. Walter Thompson Worldwide
    Crm Strategist
    J. Walter Thompson Worldwide 2000 - 2002
    New York, Ny, Us
    Identified ways to bring in new customers and nurture existing customers, communicating to Ford owners with one brand message; developed ongoing dialogue with owners utilizing multi-channel strategies.Revolutionized the breadth and depth of the owner experience via a personalized website.Increased repeat and referral sales and service retention and made known Ford's promise of quality service.Devised, conducted, reported on, and monitored survey results.Simplified the analytical process by composing a step-by-step guide on reporting sales results.
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  • Various
    Adjunct Professor
    Various 1995 - 2002
    Delivered professional development classes and ensured success of students in the mastery of course material; played a key role in the development of new and customized classes, and updates of individual course materials. Taught at:o College for Creative Studies (CCS), Detroit, Mo King's College, A Bradford School, Charlotte, NCo Stockton University, Pomona, NJo Montgomery County Community College, Blue Bell, PAo Atlantic Cape Community College, Atlantic City, NJ
  • Self-Employed
    Marketing Consultant
    Self-Employed 1993 - 2000
    Advised and assisted in the research, analysis, design, and implementation of several retention / acquisition efforts and web solutions. Translated findings into meaningful, prosperous long-term customer relationships. Clients include:o Hawkeye | FFWD, Charlotte, NC (i.e. Lowe's Home Improvement and Bank of America)o Parker & Partners, Absecon, NJ (i.e. Sand's Casino Hotel and Harrah's Entertainment, Inc.)o Merrill Lynch, Plainsboro, NJo Apple Vacations/Celebrity Cruises, Newtown Square, PAo Tenet Healthcare, Philadelphia, PAo Microsoft, Redmond, WA

Scott Petinga Skills

Direct Marketing Analytics Email Marketing Integrated Marketing Crm Marketing Advertising Direct Mail Interactive Marketing Strategy Mobile Marketing Marketing Communications Database Marketing Digital Marketing Management Customer Acquisition Segmentation Relationship Marketing Entrepreneurship Customer Insight Brand Development Multi Channel Marketing Lead Generation Creative Direction Brand Management Loyalty Marketing Analysis Database Analysis Acquisition Programs Direct Mail Campaigns Customer Relationship Management

Frequently Asked Questions about Scott Petinga

What company does Scott Petinga work for?

Scott Petinga works for Visibl | Nrthbnd

What is Scott Petinga's role at the current company?

Scott Petinga's current role is Fractional Leader.

What is Scott Petinga's email address?

Scott Petinga's email address is sc****@****acy.com

What is Scott Petinga's direct phone number?

Scott Petinga's direct phone number is +161222*****

What are some of Scott Petinga's interests?

Scott Petinga has interest in Social Services, Economic Empowerment, Education, Science And Technology, Health.

What skills is Scott Petinga known for?

Scott Petinga has skills like Direct Marketing, Analytics, Email Marketing, Integrated Marketing, Crm, Marketing, Advertising, Direct Mail, Interactive Marketing, Strategy, Mobile Marketing, Marketing Communications.

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