• Developed post-campaign marketing reports while merging marketing buy data with physician target lists using SQL for data management in conjunction with Tableau, Excel and PowerPoint for presentation development and data visualizations. Lead campaign reporting presentations to internal stakeholders within media agency and publishers.• Directly managed a team of two Senior Analysts, and indirectly managed seven Associates and Analysts providing training and direction on all pharmaceutical marketing campaign reporting and analytical projects monitoring progress, scope of work, and interfacing with clients to prioritize monthly deliverables.• Gathered requirements for datafeed builds for incoming and outgoing data to and from Suppliers and Clients and translated to Product Development Engineers to automate data imports and exports monthly.• Manage the coordination of day-to-day operations of Compas/CMI database merge/match services.

• Produce campaign performance report for assigned brands and lead strategic recommendations and insights at a physician level as it relates to marketing and prescription level performance. • Build measurement plans based on strategic imperatives, communications objectives and media strategies using CMI’s Solomon Model which is a predictive ROI model that determines optimal media channel distribution and budget ranges.

• Ensure proper analytics implementation of online pharmaceutical marketing campaigns.• Collect all previous month’s data and synthesis into a holistic campaign performance report creating recommendations and insights at an aggregate level. • Monitor all live campaigns for proper serving, click through action, and conversion events.• Correctly traffic ad tags to vendors in a timely manner.

- Work with Sales, Marketing, and other departments to assist in the creation of client proposals, presentations, and Media Plans. - Verify inventory availability throughout the sales process - Create internal Orders and Insertion Orders and adhere to defined business processes - Communicate ad specifications and creative lead times to advertisers/Agencies - Collect creative from client, verify specifications and follow defined creative/Traffic process - QA rich media and standard tags to submit to trafficking teams- Create and traffic accurate campaigns in ad delivery system and implement any necessary creative changes/optimizations. - Monitor campaigns and ensure campaign delivery - Manage campaign performance and make optimization recommendations - Provide clients/sales with any necessary campaign reporting from First Party and Third Party data sources- Interact with Accounting department in regards to Client Credit and Billing requests/issues

- Directed new business opportunities for WPHL through prospecting including, but not limited to, cold calling, networking, and email.- Articulated and positioned WPHL’s advertising solutions to clients.- Partnered with digital team to manage WPHL’s Social Media to generate traffic and revenue.- Formulated sales presentations and proposals and collaborate on account planning and development strategies.- Managed day to day activity for ITN account and Home Team Sport/ FSN working with TeleRep National Sales.- Monitored web content and revenue for phl17.com and Better Philly Deals.- Controlled inventory for phl17.com ad units and set CPM goals for Account Executives based on inventory.- Reported campaign results for clients using Google Doubleclick (DART for Sales Managers).- Prospected for new business to develop sales to gain new revenue for the station.- Identified clients’ needs and cultivated relationships with marketing executives to execute marketing campaigns.- Negotiated new and incremental spot schedules while maintaining orders with direct and agency clientele.- Provided post results and consultation to clients after flighted business.

- Assisted the department in daily operations by maintaining read rating books, researching market competitors and developing presentation materials for Account Executives to use during negotiations.- Promoted the stations image to the advertising community by creating one sheets of household ratings compared to the current media market by using Neilsen Media Research.- Responsible for assisting a national contractual account by way of revisions, new contracts, cancellations, and confirmations.- Developed a strong sense for selling in the media market by utilizing primary knowledge from existing Account Executives, and by sitting first hand on core negotiations for the Mummers Parade, new businesses, Better Philly, and Media Agencies.