Scott Pflugler Email & Phone Number

Philadelphia, Pennsylvania, United States

New York, New York, United States

• Developed post-campaign marketing reports while merging marketing buy data with physician target lists using SQL for data management in conjunction with Tableau, Excel and PowerPoint for presentation development and.
• Directly managed a team of two Senior Analysts, and indirectly managed seven Associates and Analysts providing training and direction on all pharmaceutical marketing campaign reporting and analytical projects.
• Gathered requirements for datafeed builds for incoming and outgoing data to and from Suppliers and Clients and translated to Product Development Engineers to automate data imports and exports monthly.
• Manage the coordination of day-to-day operations of Compas/CMI database merge/match services.

Greater New York City Area

• Produce campaign performance report for assigned brands and lead strategic recommendations and insights at a physician level as it relates to marketing and prescription level performance.
• Build measurement plans based on strategic imperatives, communications objectives and media strategies using CMI’s Solomon Model which is a predictive ROI model that determines optimal media channel distribution and.

Philadelphia, Pennsylvania, United States

• Ensure proper analytics implementation of online pharmaceutical marketing campaigns.
• Collect all previous month’s data and synthesis into a holistic campaign performance report creating recommendations and insights at an aggregate level.
• Monitor all live campaigns for proper serving, click through action, and conversion events.
• Correctly traffic ad tags to vendors in a timely manner.

Greater New York City Area

- Work with Sales, Marketing, and other departments to assist in the creation of client proposals, presentations, and Media Plans. - Verify inventory availability throughout the sales process - Create internal Orders and Insertion Orders and adhere to defined business processes - Communicate ad specifications and creative lead times to advertisers/Agencies.

Greater Philadelphia Area

- Directed new business opportunities for WPHL through prospecting including, but not limited to, cold calling, networking, and email.- Articulated and positioned WPHL’s advertising solutions to clients.- Partnered with digital team to manage WPHL’s Social Media to generate traffic and revenue.- Formulated sales presentations and proposals and collaborate.

Greater Philadelphia Area

- Assisted the department in daily operations by maintaining read rating books, researching market competitors and developing presentation materials for Account Executives to use during negotiations.- Promoted the stations image to the advertising community by creating one sheets of household ratings compared to the current media market by using Neilsen.