Digital Media Manager
CurrentOversee and implement digital management and online marketing strategyMedia:● Daily content creation, engagement and community building on all social media channels:Facebook, Instagram, Twitter, LinkedIn, YouTube Management of online groups: Facebook and LinkedIn● Media production: video, live streaming, photography, graphics, etc.● Membership and fundraising campaigns● Manage online advertising and paid search● Review new technologies and evaluate the use of additional platforms to keep MakerspaceCT at the forefront of developments in digital marketingEmail Marketing:● Weekly newsletter for the general public, plus targeted emails to members and segmented groups● Maintain email lists● Integration with website, social channels, and CRMWebsite:● Daily publishing, updates, maintenance● Website usability and design ● Maintain and manage company “Blog” and “News,” including soliciting and editing content provided by MakerspaceCT employees● Coordination of website extensions, integrations and functions, such as ecommerce, CRM, marketing automation, etc.● Coordination of tech issues related to hosting and IT infrastructureEducation, Community and Corporate Support:Management of Membership and Classes:● Maintenance and posting to CRM platform● Publishing and maintaining class announcements, descriptions, schedules and listsOnsite coordination of educational activities● Administration of evaluations● Support for grant applications and reports for grantorsPresentations and other company documents● Writing, design and publication● On-site coordination during meetings or live presentationsCompany Events● Support planning, implementation and management of events such as the New England Maker Summit.