At Velloci, Inc., I have been instrumental in leading the development and architecture of the Round-up web and mobile app, an innovative fintech solution that enables students to reduce their student loans by an average of 51%. I also spearheaded the creation of the Affiliate Revenue Roundup program, which shares affiliate revenue with students, further enhancing the app’s value proposition and expanding its impact.I manage a cross-functional team of full-stack developers, project managers, UI/UX designers, and Martech professionals to ensure seamless collaboration and the successful delivery of projects. Additionally, I have directed Bank FinTech tracking and compliance in a highly regulated environment, ensuring adherence to industry standards for secure money transfers. My leadership also extended to negotiating special rates with our primary bank, reducing operational costs by 30%, and integrating our technology with a major student loan provider, which resulted in a successful merger. Furthermore, I built and maintained a secure AWS infrastructure, passing all penetration tests to guarantee high security and performance.

As Head of eCommerce at Nordic Naturals, I was a key member of the senior executive team, reporting directly to the President and driving strategic eCommerce initiatives across the organization. I led a cross-functional team of full-stack programmers, UI/UX designers, digital marketers, and project managers, managing both onshore and offshore teams to deliver operational success. My leadership efforts included managing the eCommerce P&L, driving sustained revenue growth, exceeding 150% of quarterly sales targets, and optimizing profitability for long-term business expansion.I spearheaded the development and launch of B2B2C private label portals for healthcare professionals, ensuring compliance in highly regulated environments. As Product Owner, I transformed the company from a catalog-first to an eCommerce-driven enterprise, significantly increasing revenue streams. I also led the migration of all commerce sites from Magento to Shopify, improving site functionality and user experience. Additionally, I implemented AI technologies for fraud protection and successfully managed international operations across multiple countries, increasing recurring orders by 37% and boosting customer retention.

As Director of eCommerce at International E-Z Up, I was a key member of the senior executive team, reporting to the COO and board of directors. I was responsible for driving strategic eCommerce initiatives across the organization. I led the re-platforming of multiple websites to a unified Magento platform on AWS, which greatly improved site performance and reliability while enhancing the overall user experience.I built and managed a high-performing, cross-functional team of full-stack developers, UI/UX designers, and project managers, ensuring operational success across both on-site and remote teams. Additionally, I restructured the merchant services program, saving the company $100K annually and boosting profitability. I also directed the strategic upgrade and integration of ERP and warehouse management systems, aligning technology with long-term business goals and driving operational efficiency.

As eCommerce & Marketing Manager at Metagenics, I led a diverse team of full-stack programmers, UI/UX designers, digital marketers, project managers, and customer support specialists, driving the successful execution of projects and delivering exceptional eCommerce and digital marketing solutions. I played a key role in increasing eCommerce revenue by 75%, boosting sales from $12M to over $21M within 24 months while ensuring full compliance with FDA and HIPAA regulations.I turned around a 20% month-over-month revenue loss by cutting cart abandonment rates by 40%, reversing declining trends. As Product Owner, I led the development and global launch of a multi-national eCommerce platform, significantly expanding the company’s international presence. Additionally, I streamlined operations by integrating eCommerce, ERP, CRM, and customer service systems into a unified framework. I also developed private label healthcare eCommerce portals (B2B2C), automating sales and accounts receivable, driving substantial revenue growth, and nearly eliminating accounts receivables for the business line.

At Paragon Innovations, I led a cross-functional team of full-stack programmers, UI/UX designers, and project managers, ensuring seamless collaboration and the delivery of high-quality technology solutions. A key achievement was designing and implementing the Navy Ad-hoc Procurement System for the U.S. Navy, fully complying with Department of Defense technology standards and federal procurement guidelines.I also led the development of the Candidate Next Step private label career portals, which generated 1.5 billion job search results across 50,000 postings, significantly enhancing search capabilities and user engagement. Additionally, I developed the Mannatech Network Marketing Business Builder system, which boosted auto-orders by 48% and played a critical role in elevating 80% of top earners in the network, including 9 of the highest earners, to Golden Keys membership status.