Scott Pollard Email and Phone Number

Newly created role with ownership and responsibility for product vision and strategy, multi-generational product planning, product-brand strategy, and program management for the Small Appliances product lines. Proudly drove collaboration and execution across the enterprise with responsibility for end-to-end profitability.

Responsible for leading the marketing department to build the Radio Flyer brand, conducting research into our consumers’ needs and behaviors, and developing growth strategies for new and existing products in all markets around the world. I collaborated with the sales and product development teams to identify white space opportunities, created product roadmaps, managed all traditional and digital marketing (SEM/SEO/Social Media) and developed launch strategies for current and new categories. In this role, I also served as member of the Senior Leadership Team, tasked with guiding the company and culture to a remote workforce as part of the response to COVID-19.Radio Flyer is the iconic & loved “little red wagon” company, privately held and family owned, driven by the mission to bring SMILES to kids of all ages and to create WARM MEMORIES that last a lifetime.

I was promoted into a newly created position of Senior Marketing Director to combine our complex Kitchen Electrics and Home & Personal Care portfolios into one SDA division of 30+ product families under the All-Clad, Krups, Rowenta and T-fal brands, representing over $140MM of revenues.Key accomplishments include leading Rowenta to record market shares and its highest revenues in 15 years, driving the expansion of Krups into the mass channel, building a 3 year roadmap for All-Clad Electrics to deliver 60% forecasted growth, and delivering double-digit improvement in profit for the Kitchen Electrics portfolio, resulting in the first positive operating income in twelve years.Groupe SEB, a €7B French company, is the world leader in small domestic equipment including cookware, electric cooking, food & beverage preparation, personal care, linen care, floor care, and home comfort.

As Marketing Director, I was responsible for launching new product categories in the US, including a broad range of Home Comfort products (air purifiers, heaters, fans and humidifiers), which became a core pillar of the business, as well as smaller ventures in Floor Care, and Premium Hair Care. I developed go-to-market strategies, including product roadmaps, merchandising, PR, print and digital advertising campaigns, and partnered with the Vice President of Sales to successfully penetrate several new distribution channels.

Managed a team of three junior product managers to run a premium garment care business, including steam irons, garment steamers and steam stations under the Rowenta and T-fal brands. I directed marketing strategy, product development and channel management activities with particular focus on revenues, gross margins, market share and inventory. This role required close coordination with global counterparts in France and Canada to maximize R&D and factory efficiencies across portfolios.

Tasked with evaluating a new technology platform, while also managing several mature corded and cordless categories including lawn mowers and leaf vacuums, where I was able to grow revenues and increase margins through new product development, warranty reduction, cost optimization, and sku rationalization.

Evaluated and recommended new areas of growth for the Black & Decker brand via organic development, M&A, strategic partnerships and brand licensing, ultimately assessing feasibility for over 15 new industry segments, and initiating several new licensing relationships. I also initiated and created a new product portfolio, the Energy Saver Series, from concept to commercialization. I was directly responsible for consumer insights, technology licensing and partner negotiations, product development, marketing communications, retail promotions, merchandising, as well as creating Black & Decker's first Direct-To-Consumer business model, website and fulfillment strategy.

I began my career at Black & Decker in product management with full P&L responsibility for painting, craft and decorating product portfolio, reporting to the Marketing Director.I was subsequently asked by the division president to test-pilot the company's first MBA consumer marketing leadership program with rotations in field sales, supply chain and business development, and was promoted early into a new full-time position on the New Business Development and Brand Licensing team.

I served as the primary client liaison for the RIM/BlackBerry account, one of agency’s top 10 accounts, and managed the overall workflow for team of five. Our team developed the branding/media relations strategy to highlight BlackBerry as the leading wireless data solution through a program that combined media and analyst relations, strategic messaging, product reviews and a customer reference program. The result was an average of 300 articles per month and 40 stories in The New York Times alone in 2001. The PR campaign was credited with 280% customer base growth and several industry awards.Brodeur Worldwide is a part of Omnicom Group, one of the world's largest holding companies of media, marketing and corporate communications agencies. In the early 2000s, Brodeur was the top-ranked PR agency for the fast-growing high-tech industry.

Earle Palmer Brown was a full-service integrated marketing agency that was folded into Arnold Communcations/Havas in 2002.Responsible for public relations and marketing campaigns for CPG and technology clients such as Beck's Beer, Nikon (digital cameras), and GN Netcom/Jabra (Bluetooth headsets).

Marina Maher Communications is a full-service PR and communications agency, with special expertise in the health and beauty sector. I was hired to help grow their burgeoning technology business, which grew to include Amazon.com (launching the Auction store which later became the technology platform for their 3PL business), Audiovox (launching the first major branded MP3 player - two years before the Apple iPod), and MasterCard International (supporting growth of their travel division).