Boutique sales and business development firm that helps Consumer Electronics manufacturers and brands become more successful at building retail partnerships and product placement. I identify product opportunities and provide go-to-market strategies carefully blending strategic decisions with tactical implementation. I merge my client's capabilities and goals with critical industry knowledge and established retail relationships to deliver results. Through market research, trend analysis, and customer insights I create comprehensive sales and marketing plans. I focus on product development and retail placement, sales optimization, merchandising, channel management, brand building and sell-through.

Created and launched a new brand, nuvision, to bring disruptive new CE products to important retailers in the Americas. Mobile Computing devices include Windows detachable 2 in 1s, Convertible and Clamshell Laptops that are designed and configured as modern mainstream devices selling in underserved price bands. Smart Home products include Wi-Fi Smart Plugs, Universal Remote Controls, and other Smart gadgets. LED Lighting focuses on designer bulbs, Smart LED, string lighting, seasonal and commercial products. Responsible for overall sales and marketing and strategic relationships with technology partners Intel and Microsoft and Asian suppliers.Built out Social Media and Digital Marketing capabilities to enable a transformative new go-to-market Ecomm Portal for rapid product introduction on nuvision’s own website and others such as Amazon. Creating a scalable platform to maximize sales with minimum inventory risk while simultaneously getting nuvision closer to its direct customer. Previously created Sales & Marketing plan to reinvigorate a legacy brand, Apex, back to greater relevance. Deep dive into brand essence and developing unique selling features.• Won chainwide placement (3,744 stores) at Walmart of Windows 2 -1 Laptop Computer• Placed Windows devices at Staples, Microsoft Stores, Costco, EXCHANGE, HSN, QVC, Office Depot and Sam's Club• Reversed declining business at Target growing sales from $30M to over $80M in first year• Launched Android tablet business quickly reaching #1 at walmart.com, over 250,000 tablets• Hired and trained sales force and manufacturer’s reps covering all major retail accounts• Closed new Sam's Club Android tablet business; first PO worth $13M, won Black Friday spot• Placed 3 TV SKUs on walmart.com one became "Top 10 Best Seller" with a 59% Buy Rate• Won coveted Black Friday and Super Bowl ads at Target with sales reaching 98.5% of forecast

Privately held manufacturer of Apple accessories, personal audio products, and gaming products for Sony Play Station, Microsoft Xbox 360, and Nintendo Wii and Nintendo DS products. Hired as a full-time employee in an industry expert consultative role to create and execute a rapid retail penetration plan into major accounts such as Walmart, Best Buy, Target, and Amazon. Directed all aspects of retail sales and marketing for various gaming platforms and Apple accessories. Added licensed products and drove the creation and introduction of over 24 new products in the first 12 months of employment. Collaborated directly with Apple and a third-party Industrial Design firm to create new gaming, power, and audio accessories for iPhone, iPod, and iPad product lines. • Grew sales at Walmart.com by 72% to $5M in six months, won Cyber Monday spot• Closed $2M in new sales to Rite Aid and added five new SKUs to Toys "R" Us • Drove from concept to production new Apple accessory SKUs and got shelf placement • Added and launched NASCAR, Sesame Street, and 24-Hour Fitness licensed products• Built infrastructure and Corporate culture to enable sustained success with Big Box retailers• Placed six new SKUs in Best Buy, and successfully placed product "on air" at QVC• Restructured sales force for greater efficiency and hired new manufacturer's representatives• Improved Ecommerce workflow for faster set-up, richer content and improved reviews

Held full P&L responsibility for $750M America’s Consumer Division comprised of the US, Latin America, and Canada for one of the most recognized names in the consumer electronics industry.Managed, coached, and trained a highly productive and focused direct sales force of 16 and led a national manufacturer’s representative network of 12 firms and 35 sales reps to achieve peak performance. Instrumental in strategic marketing, new product development, pricing, and positioning. Launched Memorex and TDK brand Audio and Video products in the Americas.• Drove profitable sales year over year from $240M in 2002 to $750M in 2009• Grew SKU count at Target from 0 to 83, increased sales at Walmart from $17M to over $100M• Exceeded profitability goals 25 out of 27 quarters, grew top and bottom-line results every year• Grew Memorex CD and DVD media market share from 24% to over 50% based on NPD data• Placed XtremeMac docking stations, cases, chargers and audio products in Apple stores• Managed and launched HP, Nickelodeon, and TDK brand licensed products in the Americas• Maximized return on $80M MDF and promotion budget; minimized channel conflict• Won $60M private label business at Staples, RadioShack, Target, Walgreens and Best Buy• Moved Latin America HQ from Miami to Panama, saving $2M and growing sales by 39% to $59M• Consolidated Canadian Division into US, achieved $2.5M savings and $40M increase in sales• Captured #2 market position in USB flash drives and #3 share in external hard drives• Won Best Buy Bravo Award, Circuit City Supply Chain Award and Staples Award of Excellence• Won CompUSA Vendor of the year 3 times and Office Depot Vendor of the Year Award• Introduced Memorex and TDK brand headphones, ear buds and portable DVD players

Created and implemented methodologies and directed sales and marketing of Samsung's new division (Zirex) focused on branded flash memory cards and USB drives, computer accessories, alkaline batteries, and the CD and DVD media business in the Americas. Extensive collaboration with staff in Seoul Korea to determine product definition, go-to-market strategy, optimal inventory levels, and sales force alignment/staffing. Developed from scratch the division's complete marketing and sales plan encompassing forecasts, budgets, and pricing models.• Secured first major retail account worth $3.8M in immediate sales and $20M annually• Signed nationwide manufacturer’s representative network covering all major retailers• Positioned division to realize $18M in sales over the first six months of plan implementation• Extensive target market research, trends analysis, and sales channel optimization• Successfully navigated Samsung's Corporate DNA and US business practices• Leveraged other Samsung divisions for product placement and account collaboration

Overall sales and marketing responsibility for Ricoh branded consumer products sold to retailers and distributors in North America. Primary products include digital cameras, CD-RW drives and media. Directed and managed the merger of the CPG (Consumer Products Group) and DMSC (Disc Media Systems Center) into one division with responsibility for all retail and OEM/Private label sales and marketing.• Grew sales from $40M in 1998 to $58M in 1999, $80M in 2000 and $110M in 2000• Built out and launched company's first e-commerce sales site, with full analytics• Revived dormant retail accounts, CompUSA, Costco, Micro Center and Future Shop• Added PC and peripheral OEM channels which funded retail division• Obtained division's first e-commerce accounts - Amazon, AOL, Buy.com and Egghead