As the Director of Performance Marketing, I am directly responsible for all performance marketing strategies to drive both new user acquisition and reengagement strategies. We use a data driven approach to better understand the customer journey and optimize the user experience to drive objectives and key results. We leverage a combination of SEO, Paid Search and Paid Social to reach an combination of audiences to drive awareness, grow acquisition and improve user retention. • Full ownership over performance marketing and growth strategies throughout the entire customer funnel to drive acquisition and retention to achieve both revenue and growth forecasts. • Oversaw the planning, execution, and optimization of multi-channel marketing campaigns, including search, social, display, video and programmatic ads. • Established comprehensive and scalable website/app architecture and taxonomy to include clear and concise navigation, siloed URL structure, canonicalization, schema markup, and error handling to maximize both crawlability and indexability to enhance an algorithm’s ability to rank content. - Created a multitouch attribution (MTA) model to track marketing performance across multiple touch points including, paid and unpaid sources. • Developed and implemented a comprehensive content strategy encompassing clear goals and objectives, target audience identification, content audits, detailed content plans and calendars, SEO and keyword research, strategic content distribution, performance measurement and analytics, content governance, lifecycle management, adherence to brand and voice guidelines, and cross-functional collaboration to achieve business goals and drive measurable results. - Managed a multimillion dollar acquisition budget for Google Ads, Facebook Ads, Microsoft Ads, TikTok Ads, YouTube Ads, and ads for job boards (Indeed, Ziprecruiter, LinkedIn, and more).

• Consulted for a Fortune 1000 Company, Marketing Agencies, and Healthcare Marketing companies. • Managed, trained and mentored a diverse team of in-house digital marketing experts (SEO, SEM, Social, IT, Marketing Technology, Email, Content, and Design) to grow clients by 50%• Consulted customer ecommerce analytics using intelligence tools to defined paths to success across each of the digital ecommerce platforms, including desktop, mobile web, and apps • Established thought leadership campaigns through development of marketing assets: blogs, webinars, whitepapers, e-books, videos, social media, media kits, and marketing campaigns• Coached agencies on agile and scrum methodologies to improve process and organizational efficiencies, leading to zero missed deadlines, higher client satisfaction, and client retention• Implemented marketing automation strategies using Marketo, Salesforce and HubSpot

• Lead, trained and mentored a diverse team of both technical and marketing experts, including SEO, SEM, Social, Email, Content, Development and Design• Exceeded SEO revenue goals year-over-year by implementing strategies that improved infrastructure and page indexing, reduced crawl time, decreased page load speed, added AMP pages, and building partner relationships• Implemented affiliate marketing strategies by leveraging ping/post platforms where leads are securely passed back and forth between publishers and buyers using strategic bidding strategies • Managed and maintained external partner relationships including agency relationships, overseas developers, researchers, partners, and other third parties.• Experienced at leveraging the Salesforce tech stack, including Sales Cloud, Marketing Cloud, Datorama, Einstein Analytics, and performance reporting

- Charismatically commands classrooms and leads students through an educational journey where learning is both personal and professional - Reinventing the classroom through the integration of digital technologies, implementation of classroom gamification strategies, and the introduction of social accountability practices- Actively teaching as subject matter expert in areas of general business, management, and marketingCourses Taught:Introduction to MarketingIntroduction to BusinessIntroduction to International ManagementManaging Human ResourcesCustomer Relations and ServicesBusiness CapstoneBusiness EthicsWorplace Continuity & Contingency PlanningLabor Relations & Collective Bargaining

Re-imagining Fun by building authentic, meaningful and sincere customer relationships. - Redefining consumer engagement through intelligent omnichannel arcade design - Defining value through big data management to build solution oriented experiences- Organizing data into meaningful customer experiences one tag at a time - Simplifying data capture through strategic information management across - Refining the mobile ecosystem across multiple platforms including phone, watch, and TV. "It's Fun Here"

• Managed the product lifecycle from concept to retirement • Translated business strategies into product strategies, roadmaps and product specifications that deliver against both customer benefits, and strategic and financial goals• Leader and tactical delivery expert on projects by collaborating with sales, support, operations, engineering, and customers• Owner, driver, manager, and communicator of requirements for driving product innovation and enhancements• Tracked and prioritized new product feature request and ideas from source to solution • Conducted market, competitor, and industry research for product innovation• Collaborated with sales and marketing to define go-to-market strategies, understand product positioning, and drive collateral development• Liaison between engineering, sales and marketing to communicate needs, requirements, and specifications• Subject matter expert in technology, marketing and innovation

- Develops new media/digital product line to meet departmental and organizational goals, sales plans/strategies and customer needs. - Assists in developing digital product and service concept recommendation documents which articulate the market, financial and corporate opportunity. - Builds digital product expansions for new media products and create standalone digital product offerings business case, product specifications, prototyping and testing. - Develops product budget build and manages projects within budgets to coordinate with appropriate technical, creative and business stakeholders to ensure timely and accurate product project implementations. - Resolves product or production problems internally as well as externally. Interfaces with internal and external development resources to develop new products and functionality. - Develops efficient work flow processes and procedures to utilize print, audio, and video content in creative digital offerings. Manages schedules, deadlines, and communication on digital projects. - Participates product evaluation and development opportunities and with interdivisional colleagues as necessary. - Serves as subject matter expert resources to support the New Media Business Development team, ITSS and national and interdivisional sales efforts. - Establishes strong internal relationships with fellow stakeholders in the company, including IT, new media, sales, marketing and department leaders. - Develops sound marketing communication strategies maximizing social marketing, direct to consumer and retail sales opportunities for sales teams. - Monitors, analyzes, and anticipates market and technological trends, developments and digital product opportunities to help determine digital product recommendations within the scope of corporate and department objectives. - Reports key business indicators, product status and financial analysis weekly, monthly and/or as needed to the management team.

- Developed marketing plans to support marketing strategy and business goals. - Managed all aspects of integrated marketing plan, including online/offline advertising, promotions, social, digital, marketing communications, email, and events as appropriate. - Ensured consistent application of positioning and messaging strategy across all components of the marketing mix. - Created and communicated plans to internal and external team members. - Lead cross-functional teams that include representation from Executive Team, Marketing, Sales, Web Development, Technology, Market Research, etc. - Tracked performance of specific initiatives and of overall marketing program. Share results and recommendations with team and VP of Marketing and CEO. - Responsible for creating, managing and communicating timing and action plan for all integrated campaigns. Established processes and implemented best practices. - Developed and executed successful marketing programs to increase consumer awareness, acquisition, engagement and retention. - Defined target audiences and develop corresponding communication strategies. - Build plans that leverage audience use of social media to further engage users. - Developed marketing plans that reflect market context, product roadmaps and consumer insights.

- Contribute to, interact and collaborate with multiple cross-functional teams in expanding organization outreach, exposure and profits through planning and implementing successful marketing campaigns and programs. - Manage daily marketing activities, including various administration functions, budgeting and vendor relations. - Direct creative teams in studying consumer surveys, marketing research reports and forecasts toward the goal of developing effective marketing strategies. - Utilize Internet, multimedia and other technical marketing methods to reach more consumers. - Prepare and monitor market reports and tracking methodologies. - Create plans and actions to position new, penetrating brands coherently. - Researching and composing affiliate opportunities with established affiliate networks.

Skillfully provided enlisted personnel with the necessary information, facts and a clear action plan for obtaining a civilian college degree. Assisted civilian personnel with various office operations.

Managed and directed daily operations of company – from staff hiring and training to cost and inventory control analysis, and Profit and Loss responsibility to budget analysis and controls.