Scott Pytlik Email and Phone Number
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I am a marketing and communications executive who marries data-informed strategies with creative content executions in a fast-paced, collaborative environment. During my 15+ year career in the interactive entertainment industry, I have been incredibly fortunate to have had the opportunity to create, pitch and commission content to market some of the most popular and recognizable video games of all time – helping developers tell their story to the world. My experience spans many disciplines including social media marketing, content marketing, influencer marketing and creator relations, public relations, events marketing, product marketing, and brand marketing.I am very passionate about work, life and family, and the following five things drive me professionally:1. Developing Amazing Talent – Helping others achieve their goals, inside and outside the workplace, and championing their achievements so they can flourish and be their best. 2. Optimism – Anything is possible when you and your team are honest, open minded and determined.3. A Challenge – Always running towards the next challenge, pushing my team and myself to continue learning and improving every day. 4. The Unknown – Blazing new trails, learning new skills, building new programs, and pioneering new practices that bring people and communities together.5. The Details – I love whiteboard strategy sessions as much as the next person, but in my experience it's the tactical execution that makes or breaks success.Core Competencies: Innovation leadership, Empathetic leadership, employee development, campaign strategy, detail oriented project management, influencer marketing, social marketing, media relations, development and deployment of operational processes, executive counsel and public speaking.Top Credits: Immortals of Aveum (lead), Borderlands 2 (lead), BioShock Infinite (lead), Borderlands: The Pre-Sequel (lead), Borderlands 3 (lead), Battleborn (lead), BioShock: The Collection (lead), The Bureau: XCOM Declassified (lead), Killzone 3 (lead), SOCOM 4 (lead), Resistance 3 (lead), Tiny Tina's Wonderlands, Marvel's Midnight Suns, Mafia III, Mafia: Definitive Edition, NBA 2K19-22, WWE 2K19-22, PGA TOUR 2K21, Golf Club 2019, Evolve, Civilization VI, Civilization: Beyond Earth, XCOM: Enemy Unknown, XCOM 2, XCOM: Chimera Squad, The Darkness II, Spec Ops: The Line, Journey, God of War: Origins, Ico and Shadow of the Colossus Collection, Little Big Planet 2, MLB 11: The Show, PlayStation Move launch, Disney's Epic Mickey, Tron Legacy.
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CmoLoot Labs Inc May 2024 - PresentLeads the marketing org at Loot Labs, a Bitkraft-backed start-up, and creator of the trading card service, Boxed.gg. Boxed empowers Pokemon and Magic: The Gathering collectors to open packs online and have cards shipped to their homes, and is poised to modernize this hobby for the next generation of collectors. -
Advisory Board MemberAscendant Studios May 2024 - PresentSan Rafael, Ca, UsProvides marketing counsel to studio leadership. -
Director Of MarketingAscendant Studios Feb 2022 - Apr 2024San Rafael, Ca, UsScott led marketing and communications for Ascendant, the independent AAA video game studio behind Immortals of Aveum, a visceral, single-player magic shooter from the creative director of the original Dead Space and multiple Call of Duty campaigns. The studio is led by industry-leading talent with BAFTA and Game of the Year award-winning experience on beloved franchises such as Telltale's The Walking Dead, Marvel’s Spider-Man, Borderlands, The Wolf Among Us, Mafia, Tomb Raider, Gears of War, Metal Gear Solid, The Elder Scrolls, Call of Duty, Dead Space and Bioshock. -
Director Of Global Influencer Marketing2K Jan 2019 - Jan 2022Novato, California, UsScott was 2K's first Director of Global Influencer Marketing, a new dedicated discipline within the company's rapidly expanding global communications team. He worked across 2K's full portfolio of critically acclaimed and commercially successful AAA video game franchises, including Borderlands, NBA 2K, Civilization, XCOM, PGA TOUR 2K, WWE 2K, Mafia, BioShock and others. He led 2K's first fully holistic influencer marketing campaign for 2K's fastest-selling game in history and Take Two's fourth $1B franchise – Borderlands 3. Scott provided global discipline direction across 10 markets worldwide and directly managed a growing core team of six influencer marketing practitioners across the U.S. and U.K., as well as its extended agency team, Leviathan Core.Key Responsibilities: Lead the strategic planning and directed the tactical execution of global influencer marketing campaigns that drive acquisition, retention, engagement and conversion through an earned and sponsored approach, as well as owned channel content creation.Managed multi-million dollar budgets for influencer marketing campaigns across 10 markets worldwide, as well as agencies, events and other outside vendors in North America.Supervised the planning and execution of 2K's NextMaker program, an industry-leading opt-in creator network, as well as 2K's first ever influencer affiliate marketing program. This included 2K's official "Creator Teams" (ie. ambassadors) for all franchises across the portfolio. Directed and produced the creation of influencer-driven original content programming for 2K's YouTube and Twitch channels, including web shows like “The Borderlands Show” and "Bordercast."Lead the influencer feedback program to service 2K's many development teams with actionable insight that informed on-going development of their games.Drove all research and competitive analysis studies, developing reporting templates, processes and best practices, and identified new software/tools as needed. -
Director Of Communications2K Dec 2017 - Jan 2019Novato, California, UsScott led a multi-disciplined team of public relations pros, social media marketers and community managers, and social content marketers across holistic global communications campaigns for 2K Games' critically acclaimed and commercially successful video games, including Borderlands 3, Sid Meier's Civilization VI, XCOM 2, Mafia III, and BioShock's 10th Anniversary Edition. Scott also worked with the VP of Communications and SVP of Marketing to help expand 2K's communications team capabilities to include corporate communications, employee communications, and influencer marketing.Key Accomplishments:Developed and deployed a new unified approach to English-language media/influencer relations and social media marketing across the U.S., U.K., Australia and New Zealand. Led development of the communications campaign strategy to announce Borderlands 3 and reveal first gameplay.Drove research and competitive analysis studies that resulted in adoption of new, modern data-driven approach to public relations campaign planning and measurement.Led team in development of new processes for planning and executing organic content programming on product social media channels. -
Senior Communications Manager2K Oct 2014 - Dec 2017Novato, California, UsScott led and supported communications campaigns across 2K's popular portfolio of video game franchises. With the help of his talented teammates, Scott developed a modern influencer relations program for 2K that focuses on earned/organic relationships and results with YouTubers and Twitch Broadcasters.Additionally, Scott supported the VP of Communications in creating the company's first holistic global communications department – integrating public relations, community management, social media marketing and content marketing into a single team with a unified approach to communications campaign strategies and execution. As part of this new approach, Scott worked with the VP of Communications to develop a modern system of measurement and reporting for 2K's communications work. This included identifying, vetting and on-boarding new software tools for social media and traditional media measurement, as well as the creation and roll-out of new reporting processes, templates and best practices for the team. -
Pr Manager2K Oct 2012 - Oct 2014Novato, California, UsLed PR campaigns for BioShock Infinite, Borderlands 2 (and all DLC), and The Bureau: XCOM Declassified. Key responsibilities included the creation and execution of PR campaign strategies and tactics, driving all media relations activities, overseeing campaign budgets, and managing external PR agency resources. -
Account ExecutiveAccess Communications Jun 2010 - Sep 2012San Francisco, Ca, UsAfter working in journalism for 3 years, Scott made the jump into public relations with Access Communications in New York City. Scott worked on the 2K, Irrational Games, Sony PlayStation, Disney Interactive and Toshiba teams and some of the video games Scott represented included BioShock Infinite, Borderlands 2, Spec Ops: The Line, The Darkness II, the MLB and NBA 2K series, Killzone 3, Resistance 3, SOCOM 4, God of War: Origins and Disney's Epic Mickey. He also helped launch the PlayStation Move and other PlayStation hardware accessories. -
Features Designer & Web EditorGloucester Daily Times Aug 2007 - Jun 2010After one year as a Page 1 news designer and copy editor for The Eagle-Tribune, a 40,000 circulation sister paper, Scott was asked to transfer newspapers within the North of Boston Media Group to fill a leadership role requiring a diverse skill set. This included managing a small features department, designing the printed features section, and maintaining the editorial content on gloucestertimes.com, as well as some light web design work.
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Freelance WriterGamepro Media Jul 2007 - Jun 2010Munich, Bavaria, DeScott began writing for GamePro Media Inc. in July 2007 as a contributor to a StarCraft II blog, omgstarcraft.com. A year later, Scott worked with his editors to launch gameprosports.com -- a blog dedicated to providing GamePro's website with steady sports gaming coverage. After GamePro's network of blogs were shut down, Scott continued to write reviews, previews and feature articles for both GamePro.com and GamePro magazine.
Scott Pytlik Skills
Scott Pytlik Education Details
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Merrimack CollegeCommunication Studies
Frequently Asked Questions about Scott Pytlik
What company does Scott Pytlik work for?
Scott Pytlik works for Loot Labs Inc
What is Scott Pytlik's role at the current company?
Scott Pytlik's current role is CMO at Loot Labs | Board Member | Gaming | Marketing.
What is Scott Pytlik's email address?
Scott Pytlik's email address is sc****@****ail.com
What is Scott Pytlik's direct phone number?
Scott Pytlik's direct phone number is (866) 219*****
What schools did Scott Pytlik attend?
Scott Pytlik attended Merrimack College.
What skills is Scott Pytlik known for?
Scott Pytlik has skills like Blogging, Media Relations, Journalism, Magazines, Public Relations, Social Media, Editing, Editorial, Digital Media, Press Releases, Video Games, Facebook.
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