Fahrenheit helps leaders build, grow and protect their organizations. We help you target and reach the audiences that mean the most to your organization through content marketing strategy and execution that creates value for customers, employees and partners. Our team works with businesses and non-profit organizations in numerous sectors to develop written content, websites, video and graphics that help tell your story. Use our expertise to help launch or ramp up your content marketing efforts to provide a results-oriented approach to address your complex ideas and challenges.

We work with health systems, physicians, researchers, administrators and entrepreneurs to spark inventiveness that can improve care. Our offerings include:• Embody 3D Surgical Preparation - bringing digital medical images to life allowing surgical teams to plan complex procedures around specific anatomy• Embody 3D Medical Printing - delivering 3D printing & prototyping for medical entrepreneurs• Embody Health Innovation - offering customized innovation options needed to generate and nurture ideas for new products and approaches to improve care

Led efforts to establish formal company and operations to bring 3d-printed ultra-low volume syringe and measurement products to market. Created marketing and sales strategy, enlisted distributors to generate revenue for the product line, handled the company's operational deployment for new, patented measurement technology that could increase efficiency, reduce safety hazard and reduce cost by up to 80 percent of market standard. The company eventually followed an exit strategy through an intellectual property license agreement.

● Plan and develop, in partnership with ABIA leadership, a broad strategic public affairs and communication program that will enhance the public consciousness of ABIA as a established brand presence as a state, regional and national resource● Serve as media spokesperson for the ABIA● Lead a strategic approach for outreach to leaders at federal, congressional, state and regional level of government● Continually invigorate ABIA-wide efforts to make the institute more visible through new digital and traditional media and expand tactical use of emerging marketing communications channels ● Oversee market analysis and market segmentation to identify potential markets and factors affecting product demand and potential customers ● Direct and manage activities and actions of all lobbyists and external marketing agencies

With a colleague, created a volunteer outreach venture to provide free advocacy expertise to organizations working toward the public good• Provide pro-bono communication, marketing and legislative strategy assistance to not-for-profit agencies to aid in their public outreach and awareness, constituent engagement and media and government relations programs• Conduct workshops and training related to strategic positioning, brand management, grant writing, fundraising, web site design and grassroots advocacy• Assisted nearly a dozen organizations – including Stark County Habitat for Humanity and Ravenna Friends of the Park – in improving their message development, media and audience targeting and legislative activities

• Spearheaded development of university’s first-ever national media relations program • Delivered 400% growth in national media placement during final fiscal year with reduced budget and staff, including placement in New York Times, National Public Radio, Washington Post, Reuters, Chicago Tribune, Baltimore Sun, U.S. News and Christian Science Monitor• Created university’s first crisis communications response and management plan • Spoke as “real time” strategist to assist university leaders in confidential and complex high-level decisions, providing input, context and explaining ramifications before decisions were made• Served as public information officer for university’s police department, handling release of safety and crime information to media and general public • Led communications efforts for numerous crises including: Murder of foreign student during off-campus hostage standoff; Accusation of professor operating web site supporting terrorism; Controversy related to executive’s international travel expenditures; Mass hepatitis outbreak; Computer data breaches; and Contentious labor negotiations and threats of strike• Certified as public information officer under U.S. Department of Homeland Security National Incident Management System • Wrote sensitive position papers, press statements, opinion pieces, speeches and confidential documents for university president and key administrators• Provided strategic support to enhance institution's legislative agenda, including placement of stories and behind-the-scenes political action, in support of legislative agenda and university's lobbyists