Scott Raskas Email and Phone Number
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I am a dynamic B2B and B2C Marketing and Communications Professional with a proven track record of delivering results in driving brand awareness, audience engagement, leads, customer wins, and revenue growth.Along the way, I have marketed to dozens of distinct audiences. Every influencer and decision-maker has her/his own unique set of needs, challenges, and desired outcomes. My passion and strength is reaching these audiences through:• Collaborating with internal teams and prospect/customer audiences to understand key needs and challenges• Developing buyer personas that capture their challenges• Crafting targeted company/brand messaging that speaks to their desired outcomes• Driving messaging through multi-channel awareness and lead generation campaigns• Monitoring campaign performance analytics and optimizing continuously to maximize ROII DELIVER VALUE ON MULTIPLE FRONTS:Strategic and Tactical Planning:• Account-Based Marketing (ABM)• Target Audience Research/Insights• Buyer Personas• Company/Brand/Solution Positioning and Value Proposition Messaging• Digital Strategy and Campaign PlanningTeam Leadership and Collaboration:• Building, leading, and collaborating with internal Marketing and Communications teams• Aligning with Sales and cross-functional teams to deliver superior results• Directing external agencies and vendors• Budgeting• Project Management and Resource AllocationContent Development and Integrated Campaign Execution:• Sales Enablement Tools: Pitch Decks, Customer Success Stories, Proposal Messaging• Website Navigation Flow and SEO-Driven Content• Social Media Calendaring and Social Post Content• Nurturing E-Mail Campaigns in HubSpot, with Triggered Actions• Digital Advertising: PPC, Display, and Retargeting Ads• Blogs• Thought Leadership Webinars and Speaking Engagements• Promotional and Testimonial Videos• Public Relations: Byline Articles, Press Releases, Executive Interview Scripts• Event Management and Promotion• Internal Communications• Print Advertising and Collateral• Crisis CommunicationsLead Management/Analytics:• Customer Journey Flow• Lead Qualification/Scoring• Marketing Automation: Triggered Campaign Management• Lead Distribution and Tracking via HubSpot and SalesForce• CRM: Sales Pipeline Tracking• ROI Performance Analytics: Ongoing measurement to inform decisions and modify campaigns as needed
Ginsey Home Solutions
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Marketing And CommunicationsGinsey Home Solutions Oct 2024 - PresentSwedesboro, New Jersey, UsLead strategic marketing and communications initiatives, including Amazon storefront branding/launch, social media strategy and channel build-out, product information platform implementation, and Sales team enablement tools.
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Director, CommunicationsRetireefirst Jan 2023 - Apr 2024Mount Laurel, New Jersey, UsI led RetireeFirst's strategic and tactical marketing and communications initiatives, including buyer persona-targeted brand messaging, content development, and multi-channel lead generation campaigns. I also spearheaded thought leadership webinars, directed event initiatives, and led the build-out of RetireeFirst's social media channels to drive brand awareness and amplify our message.My key accomplishments at RetireeFirst contributed to 32% revenue growth and included:• Launched a major rebrand from LaborFirst to RetireeFirst to support the company's expansion into the Pubic Sector market, as it had been previously focused on the Labor Union market. The initiative consisted of multi-channel external and internal campaigns to position the rationale for the rebrand and how it would be implemented.• Reignited the Events program by securing thought leadership speaking opportunities and crafting pre, during, and post-event email and social campaigns for 53 conferences. Directed distribution and tracking of event leads via a HubSpot and Salesforce interface, in collaboration with our Sales teams. Generated 5,000+ leads and 13 client wins.• Developed ABM, competitive takeaway, and lead nurturing campaigns that generated 1,600+ leads and converted 9 new clients. Created nurturing content: Website landing pages, social media ads and posts, blogs, case studies, videos, and emails with triggered workflows.• Spearheaded a new series of thought leadership webinars, partnering with company Executives, clients, consultants, and industry experts as speakers. Planning and execution included registration landing pages, presentation development, and hosting. Generated 600+ leads and 4 client wins. -
Director Of MarketingAdvocare, Llc Dec 2019 - Jul 2022Marlton, New Jersey, UsI led Advocare's Marketing team in developing marketing and communications strategy and tactical plans, launching strategic programs, and delivering multi-channel campaigns to drive medical practice awareness, generate patient and physician engagement, and grow practice revenue.My time with Advocare included the following key accomplishments:• I spearheaded a partnership with Zocdoc, an online search and appointment booking website for consumers seeking local medical providers. The program generated over 2,600 new patients monthly and a 204% average medical practice ROI.• Physician reputation is of critical importance. I launched an online reputation management program to proactively request and generate online patient reviews. The program delivered a 163% increase in 5-Star Google practice reviews.• I led all marketing and communications activities to onboard 43 new practices into the organization. These included patient communications announcing the transition to Advocare, new websites for each practice, online appointment booking and reputation management programs, Advocare-branded exterior office signage, patient email campaigns, and social media/press release announcements.• Talk about pivoting! The COVID-19 pandemic started 3 months after I joined Advocare. I was part of Advocare's COVID Task Force, charged with communicating to 600,000+ patients and 700+ internal providers our procedures for keeping patients healthy and safe through balancing in-person visits with TeleVisits. I crafted an integrated communications campaign, consisting of website and social media updates, regular email communications, print ads in local markets, and in-office collateral. -
PrincipalMarketfocus Nov 2018 - Dec 2019In a consulting capacity, I managed marketing and sales projects for clients in various industries, to grow their brand awareness and revenue.
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Director Of Marketing And Business DevelopmentLattice Incorporated Mar 2016 - Dec 2018Pennsauken, Nj, UsI was promoted to this position to take on additional responsibility for business development, in addition to the marketing and communications function. This expanded role included Sales team oversight, a strong focus on Account-Based Marketing, and pipeline activity management.I brought added structure and discipline to managing ABM and sales pipeline activity. This included the following initiatives:• Sales Team Engagement: I led weekly webinars with the Sales team with a shared view of our CRM platform, to strategize on next-step actions for each account. This resulted in excellent collaboration and idea-sharing among Sales team members.• Executive Reporting: I delivered weekly Pipeline Activity reports to our Executive Management team, highlighting revenue forecasts and high-level actions for each account.• Request For Proposal (RFP) Management: I overhauled our RFP response strategy. Rather than submit proposals for accounts where there was limited Sales team engagement, I led a focus on responding to RFPs for ABM accounts only. This resulted in more strategic, consistent Sales team engagement with ABM prospects and led to wins on larger accounts that generated higher revenue. -
Director Of MarketingLattice Incorporated Jan 2015 - Mar 2016Pennsauken, Nj, UsI led Lattice's Marketing team to drive brand awareness, lead generation, and revenue growth following a major acquisition of a company offering a new technology solution.I spearheaded multiple B2B initiatives that contributed to a 32% increase in new accounts, including:• Developed insights-based buyer personas to capture prospect/customer needs and provide a value proposition messaging framework, from which I crafted highly-targeted company, brand, and solution messaging.• I created and delivered content via internal sales enablement tools and multi-channel lead generation campaigns: Refreshed website content, nurturing email, testimonial videos, case studies, thought leadership speaking events, conferences, and print ads.• When I joined Lattice, the company website consisted solely of technical content and features, with no audience value proposition. I led a comprehensive rebranding and rewrite of the entire site to better position the technology solution set from a value perspective.• l launched a CRM platform to manage sales lead activity and nurture prospects through the customer journey.From a B2C perspective, inmates' families were a significant target audience because constant communications between families and inmates helped to improve inmate morale/well-being and reduce recidivism (repeat offenses) upon release from the correctional facility.I developed targeted brand messaging to this audience and led an integrated marketing campaign consisting of a new website where families could add funds to inmates' phone and video call accounts, consistent email outreach, and social media content. The campaign helped generate an 11% increase in monthly deposits into inmates' communication accounts.
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PrincipalMarketfocus Dec 2013 - Jan 2015Marketing and sales consulting projects
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Senior Marketing ManagerFamosa Nov 2012 - Dec 2013EsI joined Famosa to grow its outdoor toy and baby doll brand revenue through new product launches.I helped triple brand revenue through strategy planning, new product positioning, and integrated campaigns to drive product launches. Key campaign elements and accomplishments included:• Crafted sales presentations and pitches to national retailers, including Walmart, Target, and Toys 'R Us• Developed content for digital initiatives: Web, social, SEO, SEM, and banner display advertising• Directed PR agencies in product exposure/review programs: Influencer blogger pitches, trade publication editorials, and product placement* Secured a product placement win for a Range Rover ride-on product, which was featured live on ABC's "Live with Kelly Ripa and Michael Strahan"• The aforementioned Range Rover sold out at retail during the holiday season -
Sr. Marketing Manager, Color ProductsOki Data Americas, Inc. Mar 2011 - Nov 2012Irving, Tx, UsLed ABM and sales strategies for the Color copier/printer product line. Managed cross-functional teams in product launches and ABM program execution. Delivered 40% annual brand revenue growth.Led digital and PR agencies in execution of all marketing and communications initiatives, highlighted by nurturing e-mail campaigns, SEO/SEM, print advertising, product reviews, press tours and interviews, and animated product demo videos.Directed long-term roadmap/growth strategies to ensure a robust pipeline of products within each printer/copier market segment. -
PrincipalMarketfocus May 2010 - Mar 2011Marketing and sales consultant
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Senior Director, Business OperationsTucker Toys, Inc. Jan 2008 - May 2010UsPromoted to an expanded role where I formed and led an 8-person Business Operations Team in Marketing Communications and Sales strategy development, P&L Management, Product and Package Design, Logistics Management, Safety/QC and Customer Service. Added new Distributor customers in key European and Latin American markets, generating significant incremental revenue. These customers ultimately comprised 50% of total company revenue. -
Senior Director, MarketingTucker Toys, Inc. Apr 2006 - Jan 2008UsTripled revenue growth from 2006 to 2008 via development and execution of a global brand segmentation strategy for the Phlat Ball® brand. Directed all marketing communications and sales activities in launching Phlat Ball brand extensions and a new brand, Zoingo Boingo®. Implemented PR campaigns that resulted in national awards for Phlat Ball and Zoingo Boingo.
Scott Raskas Skills
Scott Raskas Education Details
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The George Washington University School Of BusinessMarketing
Frequently Asked Questions about Scott Raskas
What company does Scott Raskas work for?
Scott Raskas works for Ginsey Home Solutions
What is Scott Raskas's role at the current company?
Scott Raskas's current role is B2B/B2C Marketing and Communications Strategist and Tactician Crafter of Buyer Personas | Brand Messaging Expert | Creator of Integrated Lead Generation Campaigns | Revenue Growth Driver.
What is Scott Raskas's email address?
Scott Raskas's email address is sc****@****are.com
What is Scott Raskas's direct phone number?
Scott Raskas's direct phone number is +185691*****
What schools did Scott Raskas attend?
Scott Raskas attended The George Washington University School Of Business.
What are some of Scott Raskas's interests?
Scott Raskas has interest in Social Services, Organizational Structure And Workflow, Economic Empowerment, Business And Creative Writing, Flyers Hockey, General Management, Running, Movies, Reading Mysteries, Branding.
What skills is Scott Raskas known for?
Scott Raskas has skills like Product Marketing, Product Management, Marketing Strategy, Strategy, Integrated Marketing, Product Development, Marketing, Cross Functional Team Leadership, Retail, Management, Public Relations, Advertising.
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