· Regularly monitor overall website performance trends to identify shifts in webpage and/or channel performance. Tee up optimization opportunities to central services including conversion rate optimization opportunities (design, CTA, copy testing) and SEO/content opportunities.· Create a holistic digital marketing strategy with key benchmarks for acquisition and retention.· Support digital channel experts by regularly providing solution context including audience, product, industry, and competitor knowledge to drive digital strategy conversations for improved targeting and messaging.· Research and evaluate new paid channel opportunities including directories, affiliates, associations, and more.· Drive sales enablement projects and conversations to improve mid and bottom of funnel CVRs· Project manage small, cross-functional digital campaigns. Examples include new webpage development, new landing page test, new email nurture series· Manage an overall digital marketing budget using core KPI’s in collaboration with our internal digital team and other stakeholders.· Bring brainstorms, and fresh ideas to the team to consistently be thinking about new ways we can connect with our audience and drive leads, subscriptions, and activations.