Scott Reitzel Email & Phone Number

Scottsdale, Az, Us

Irving, Texas, Us

At McKesson I oversee digital commercial strategy for the business units within the tech and innovation side of the company. In this role I manage brand marketing and governance, design, digital and communications for McKessons technology and SaaS business units including Supplylogix, Macro Helix and McKesson Pharmacy Systems. My focus is working to ensure we are effectively communicating in a way that drives optimization of products for business users and maximizes patient outcomes.

Irvine, California, Us

At Modera I focused on strategic leadership and development of the digital team and client engagement. - Lead client teams on strategy and execution recommendations - Designed and drove content strategy - Roadmap delivery and communications plans - Lead tactical channel development

Phoenix, Arizona, Us

- Manage client engagement, content flow and digital strategy. - Lead content strategy for enterprise clients across various industries. - Create , direct and manage content calendars. - Develop SEO strategies and implement within client content strategy. - Manage financial calendar and guide recommendations for future content creation strategy. - Utilize both market and proprietary data to drive insights on messaging strategy. - Oversee production and management of teams of freelancers around the globe.

London, England, Gb

- Provide development and oversight of strategic partnerships, strategies and tactical programs for campaigns and engagement through digital such as on-page SEO, off-page SEO, paid digital media, paid social media, analytics and web development and deployment. -Design and direct strategy of new business opportunities and existing client teams to provide consultative services.- Provide deep understanding of customer base and target groups in order to develop strategic recommendations.- Build campaign plans based on strategy and immersive insights including machine learning.- Develop and foster relationships with existing and potential clients both in conjunction with Business Development and current services.- Coordinate, manage and optimize media planning & monetizing organic and paid social media content in order to drive social media return on investment and advertising spend.- Develop issue management strategies, proposals and research plans based on targeted models.- Develop and evaluate methodologies for influencer targeting across digital mediums

Alexandria, Virginia, Us

- Provide high level business intelligence and strategy to Fortune level clientele. Industry specific experience includes: Pharma, Energy, QSR, Automotive and Finance. - Provide deep understanding of customer base and target groups in order to develop strategic recommendations. - Build campaign plans based on strategy and immersive insights including machine learning. - Build and maintain ad hoc reporting as needed for issue management and develop detailed proposals and research plans based on targeted models. - Oversee multiple periodic reports delivered on a daily, weekly, monthly and quarterly basis. - Develop and evaluate methodologies for influencer targeting across digital mediums that map interactive networks on a highly selective basis.- Identify and analyze risk factors and reputation hazards through real time monitoring and assessment.- Develop and implement data mining processes for use company wide. - Drive social listening efforts and monitor selected targets in real time and evaluate target sentiment and provide trending digital insight.- Oversee integrated data team and encourage team development, communication and education.

- Understand consumer base to develop strategic recommendations. - Conduct market research for product release into new territories.- Determine KPI's and develop strategies for achievement.- Identify, create, and monitor appropriate metrics for achieving company goals.- Utilize Salesforce CRM to develop reports and manage consumer database.- Develop clear and detailed reporting system for data intake and analysis. - Monitor competitor trends and identify strengths and weaknesses. - Design and conduct modeling studies with tools such as R and SPSS.- Prepare detailed Sales and Market forecasts.- Extensive use of Excel and PowerPoint daily. - Serve as company liaison for PR and sponsorship activities within the automotive and motorsports industries- Develop SEM and SEO strategies based on analytic feedback. - Track ROI through the use of analytics within social media, home website, and competitor web interaction.- Use of platforms such as Tableau, Hubspot, GA, and Marin. - Create content platforms for new and current product offerings.- Create and amend policy programs for use company wide.- Design content for use across company social media platforms as well as web and print media.

Chicago, Il, Us

- Conduct market research for product release into new territories.- Determine KPI's and develop strategies for achievement.- Lead creative direction of print/digital marketing campaigns. - Ensured brand reputation through quality media interaction.- Use of platforms such as Salesforce and Hubspot to drive reporting, strategic planning, and consumer interaction. - Developed SEO strategies based on feedback from web analytics.- Assessed changes in the marketing environment and adapt campaigns to suit.- Utilized tools such as Google Analytics and Excel day-to-day in order to organize and analyze data. - Generated reports for presentation and analysis within the marketing department.- Oversaw production of all print and digital media designed and produced for brand and imaging. - Increased marketing footprint through the use of social media outlets such as Facebook, Instagram, Twitter, YouTube, Vimeo, etc.- Collaborated with in house team and outside clientele to produce media that effectively spread the brand into the target market.

Chicago, Il, Us

- Created high quality unique content for use in brand and image marketing. - Used a qualitative approach for SEO to maximize user experience.- Utilized tools such as Google Analytics and Excel daily.- Set Direction and managed social media platforms: Facebook, Twitter, Instagram, etc.- Coordinated schedule of campaigns, events, and conferences associated with target market.- Worked closely with vendors and the leadership team to create print/online branded materials.- Collaborated with staff and outside entities to create innovative and attractive campaigns. - Planned and executed public and private events for in house use and outside clientele. - Managed all forms of media rotating through the 15,000 square foot in house gallery at RMU as well as organized shows and media to go on loan from the permanent collection to outside galleries throughout the region.

Us

- Served as intern handling administrative duties regarding various cases within the greater Chicago area.- Conducted research and prepared writings under the direction of supervising attorneys.- Prepared transaction packages and assisted with execution of contracts between various client organizations.- Assisted clients with interpreting and finalizing contracts.

- Designed and produced multimedia campaigns for commercial and independent minded projects geared towards B2B and B2C interaction- Developed marketing campaigns to be directed towards creating an increased footprint within the clients target market- Worked closely corporate clients such as the Florida Music Festival, Chicago Architectural foundation, and the Vans Warped Tour to ensure that projects were kept under budget while accomplishing the goals of maximizing B2C interaction on a national and regional basis. - Formed client campaigns by analyzing market segmentation through research allowing for maximization of product positioning on a client by client basis. - Worked as co-team leader to create an outside market analysis of the Boeing company's commercial aviation sector in 2012-13Recently recognized projects have featured at the Boston and Chicago film festivals as well as CES 2013, CES 2014, and SEMA 2014

Ms, Analytics

Bachelor Of Business Administration (Bba), Economics And Strategic Planning