Scott Rex Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wi, Us

Marquette’s Co-Director of the Northwestern Mutual Data Science Institute (NMDSI), joining co-directors from Northwestern Mutual and the University of Wisconsin-Milwaukee in setting research priorities, growing data science programs at the universities, scaling data science skill sets in the Milwaukee region and establishing the Institute’s role as a national and global leader in data science.

Milwaukee, Wi, Us

Director of the undergraduate Business Analytics major and of the Business and Managerial Analytics graduate program at Marquette University

Milwaukee, Wi, Us

Directing the new Graduate Analytics program at Marquette, which kicks off with our Certificate in Business and Managerial Analytics. With this I'll still be teaching marketing analytics, CRM and other data-focused courses at both the undergrad and graduate levels.

Milwaukee, Wi, Us

Developing College of Business Administration's first course in Marketing Analytics (undergrad & graduate), CRM (with hands-on work with SugarCRM, Salesforce & Microsoft Dynamics), the marketing department's first online course and Economic Foundations for Marketing Decisions (toward the MA in Corporate Communication degree). Course load also includes Intro to Marketing, Marketing Management (MBA), Marketing Research & International Marketing. Also taught Principles of Microeconomics for the Department of Economics.

Niimbus is a market analysis, research and consulting firm specializing in pricing optimization, business case development, ROI/TCO, competitive analysis and customer segmentation.I've worked in the tech industry since 1982 (telecom and IP-based and converged business and consumer solutions), but I've also helped clients in the insurance, health care and business services verticals.Custom client projects I've concluded over the past 18 months include: business case development, analysis and tools; competitive consumer and business product intelligence and assessment; financial and pricing analysis, benchmarking and tools, including interactive TCO sales tools; case study development, writing and editing; primary market research.

As of summer 2015, engaged to build a formal marketing department at PVT, with major objectives of sourcing/developing marketing metrics for data-driven marketing decisions and managing/implementing PVT's first customer self service website. Via work with the CEO and VP of sales and marketing, inputs strategic marketing planning, competitive analysis, new product development and primary/secondary market research activities. Developed and runs annual two-day strategic marketing forum for PVT executive management and board of directors.

Milwaukee, Wi, Us

Taught graduate and undergraduate degree business courses. Course load included Advanced Marketing Management, Advanced Managerial Economics, Marketing for the Information Age, Intrapreneurship, Managing Change, Introduction to Economics, Microeconomics and Macroeconomics.

Milwaukee, Wi, Us

Niimbus client; half-time retainer contract to support ongoing telecom market research clients and grow Market Probe's telecom and tech client base and practice.Was responsible for tech client sales/new client business development; designing, execution and tracking of client acquisition programs; new proposal development, including determining the most effective qualitative and/or quantitative research methodologies; client revenue and technology adoption forecasting as driven by primary market research results; telecom client project management; focus group and in-depth interview design, moderation and analysis; and writing and delivering research project reports and presentations.

RFC is a consulting and marketing research company specializing in voice and data network service applications and technology. While with RFC Scott was responsible marketing research client sales/new client development and led major primary market research projects in advanced consumer messaging, business voice over broadband applications and price points, large-business phone system interface requirements, and distribution channel requirements. He developed and sold the industry’s first RBOC revenue and penetration rate benchmarking program for consumer voice services. Scott also developed and managed RFC’s first in-house market research team, hiring and training Milwaukee-area market research professionals and directing them in client projects.

Ca

Developed 3- and 5-year strategic plans, developed product positioning strategies, developed and managed primary market research, served as lead sales applications liaison with premier U.S. phone company accounts

Madison, Wi, Us

Became a leading North American authority on voice and data teleconferencing applications and technology through research, writing, and client training at UW’s Center for Interactive Programs (CIP). CIP was developed to help other states, organizations and companies emulate and profit from Wisconsin’s state-of-the-art voice and data teleconferencing network.

Freelance writer for general interest daily and weekly newspapers and for magazines, specializing in legal and science developments.

Mba, Management

Bs, Journalism (Medill)