Scott Ricci Email & Phone Number

San Diego, CA, US

Mountain View, California, US

Mountain View, California, US

• TurboTax Brand Advertising and Intuit Dome Marketing.

San Francisco, California, US

• U.S. and Canada regional marketing lead for Uber's driver loyalty program – Uber Pro.
• Increased program comprehension to 70% across the U.S., launched the program in Canada with 100% adoption and reached U.S. goal in one quarter through clear and consistent messaging across all owned marketing channels.
• Worked across product marketing, legal, operations, and business development teams to build, launch, and update driver financial assistance and government relief web, blog, and email content in response to the COVID-19.
• Spearheaded the development of a unique program – One Pro to Another, working in close collaboration with global product marketing managers to provide drivers in the U.S. and Canada with local community recognition.
• Sourced all talent, including Mothers Against Drunk Driving Presidents in the U.S. and Canada, the Mayor of Kenmore, Washington, the President of Arizona State University, and the CEO of Atlas Vanlines.
• Partnered with a production company in script, shoot location, and video finalization and operations and product teams in creating unique cohorts for reaching drivers after the completion of specific trips.

• Helped to create the AAF’s global omni-channel marketing strategy, including all paid advertising, TV partnerships, email marketing, content alignment, and more, resulting in the inaugural launch of The Alliance.
• Lead and managed a team of two in order to execute on all AAF marketing strategies in an efficient manner.
• Managed agency relationship with Swirl McGarreyBowen and provide strategy for all facets of paid advertising, including media, creative, and content production.
• Created, designed, and implemented a web-based Media Kit across all 8 AAF teams, enabling PR/News distribution channels and centralizing all AAF resources.
• Built from the ground the AAF’s email marketing efforts; planning the email strategy, designing the emails and schedule, negotiating the MailChimp partnership, and enabling all 8 AAF teams.
• Responsible entirely for the AAF YouTube Channel and built following from 0 to 16ksubscribers in 2 months through organic marketing channels.

London, GB

• Client: Nintendo
• Developed, planned and executed omni-channel advertising campaigns, launching the Nintendo Switch gaming console in March 2017. The campaign across TV, Digital, Search, OOH, and Cinema delivered results that made it.
• Planned and delivered an innovative partnership with Imagine Dragons, Nintendo’s first ever Super Bowl TV ad. The spot increased Nintendo’s social followers more than any other advertiser and the ad received over 12.
• Led and managed a team of five individuals spanning from Assistant Media Planners to Supervisors, resulting in 100% of the team being promoted.
• 2018 OBIEawards.org finalist for innovative hand painted wall that glowed in the dark, supporting The Legend of Zelda: Breath of the Wild on Nintendo Switch.
• Planned and launched 60+ hardware and software campaigns, across omni-channels, consistently delivering above benchmark digital results and increased awareness levels.

London, GB

Client: Nintendo

San Francisco, CA, US

• Client: Microsoft
• Led and managed a team of four media planners to provide strategy and planning for all Microsoft Stores advertising, driving over 95% of foot traffic goals to store and promoting 3 of 4 planners during my time there.
• Oversaw the planning, implementation, and reporting of 20+ Microsoft new store openings, including the New York City and Sydney flagship stores.
• Supported over 112 Microsoft Stores with advertising during key time frames such as Holiday, Back to School, Graduation and product launches, across omni-channel media sources.

London, London, GB

• Client: Scion (Toyota)
• Led Scion regional strategy and media planning for over a year.
• Responsible for the execution and implementation of Scion’s omni-channel marketing strategy across all 12 of Scion’s domestic markets.
• Planned and delivered Scion’s first “tap-to-call” mobile campaign across 30+ dealerships, which delivered over 450 relevant calls in two months.
• Spearheaded company-wide organizational change inclusive of billing restructure, reporting and a new client acquisition process. These updates resulted in improved client retention and new business development.

San Francisco, California, US

• Clients: Brocade, IGT, Intel, Acer, Meru, Insight, Sightglass, Symantec
• Managed and led a small team to collect and process the information needed to build a media plan.
• Gathered media property data, conducted syndicated research runs, pulled competitive spending information, and compiled additional research data.
• Completed media buy documentation: media authorizations, IOs, screenshots, spec sheets, buy details.
• Maintained multimillion-dollar budgets to ensure tracking and accountability.
• Managed online optimizations to drive efficiencies and increase performance within campaigns.

San Francisco, California, US

Clients: Brocade, IGT, Intel, Acer, Meru, Insight, Sightglass, Symantec

Doral, Florida, US

• Led and managed government sales, delivering consistent double-digit growth.
• Produced product copywriting for ATN’s website, user’s guides and sell sheets.
• Trained and proficient in government sales and proposal writing.

SAN Francisco, CA, US

• Researched and tested user growth techniques, yielding a 20% conversion rate.
• SQL database management and user growth tracking.

Dubai, AE

• Assisted with event planning, public relations and the implementation of advertising for the inaugural flight of the Emirates A380 "superjumbo" jet.
• Researched, developed and authored the Emirates monthly newsletter for the U.S. and Canada, netting Emirates over $300,000 in revenue over 7 months.
• Managed the distribution of collateral, giveaways and shipments for 6 West Coast travel trade events.

San Francisco, CA, US

• Client: Heineken
• Hand delivered and circulated various Heineken event creative assets to Design, Legal and Production teams to ensure feedback was collected and revisions were made across hundreds of pieces of creative.

Bachelor Of Science - Bs, Marketing

Bachelor Of Arts - Ba, German Studies

Study Abroad

Study Abroad

Education record