Scott Richards Email & Phone Number

Kelowna, BC, CA

• Various PPC projects for companies across the UK, US & Canada
• Sectors served include – Pets, Estate Agents, Mobility, Automotive, Health & Fitness, Travel, Garden, Cycling, Children’s Toys and more
• Projects consisted of designing, building and managing PPC campaigns across various platforms to achieve desired results
• E-mail marketing campaigns
• SEO content writing
• Social Media management

Portland, Oregon, US

• Responsible for all business growth marketing activities
• Defined and created overall marketing strategy incorporating paid media, content marketing, SEO & CRO
• On-Page & Off-Page SEO and Link-Building
• Conversion Rate Optimization
• Utilized various paid media channels for both prospecting and remarketing to drive revenue and work towards twin goals of monthly KPI’s and annual growth
• Extensive use of remarketing on traditional paid platforms as well as specialist platforms due to extended customer buying cycle

Abbotsford, British Columbia, CA

• Managed a team of Google Ads-specific Specialists to deliver high quality performance across multiple client accounts
• Sectors served include - tools, baby & toddler clothing, kitchen, luxury homeware, cycling, food, jewelry, maternity, outdoor lifestyle, skiing & snowboarding, automotive and footwear
• Analyzed performance and opportunities to develop strategies in line with client business goals
• Regular high-level meetings with other department heads to determine direction of the department & the agency
• Personally managed several high value accounts, consistently exceeding KPI’s
• Provided training and guidance to Specialists to develop their skills

Cardiff, GB

• Developed, implemented and monitored campaigns for Paid Search, Shopping, Social & Display
• Displayed advanced knowledge of paid media management across multiple paid channels, including Google, Microsoft, Adroll, Facebook, LinkedIn, Twitter and Pinterest.
• Created and implemented successful paid media strategies
• Supported PPC team members
• Implemented & executed bid strategy
• Created and managed keyword lists for multiple geographic regions

Liverpool, Merseyside, GB

Rackery Lane, GB

• Personally handled a number of high-value PPC accounts and provided guidance to PPC executives for their own accounts when needed
• Managed the website design/development process from start to completion for a number of projects, directing a team of in-house staff
• Created digital marketing strategies for clients that encompassed various different methods (SEO, PPC, Social Media, E-mail Marketing) in order to help them achieve their business goals
• Regular analysis of data obtained from these campaigns to discover opportunities for optimisation to increase results for my clients
• Consulted on key internal strategy for Harlequin Digital including business objectives, sales forecasting and staff recruitment
• Attended sales meetings for potential high-value clients in order to pitch for business by providing solutions to their digital needs

Wirral, GB

• Handled all Paid Advertising activity for the business (Google, Bing, Facebook, Twitter)
• This included managing all PPC clients and also taking care of the internal Paid Advertising strategy to promote Webtise as a brand
• Managed a weekly and monthly report system, to ensure clients were kept updated with their account performance
• Involved with clients from the prospective pitches and strategy design, to building and managing their campaigns, while constantly optimising in order to obtain a better ROI and maintaining excellent levels of.
• Obtained the Google Partners qualification for Webtise, and in doing so completed 3Google Partners qualifications (Fundamentals, Advanced Search and Advanced Display)

Manchester, England, GB

• Managed a number of client accounts, ranging from small start-ups to major international companies, with total annual budgets of over £3 million on Adwords
• Fully involved with all aspects of PPC campaigns - Planning, Building, Optimising, Managing
• Managed campaigns on Adwords and Bing as well as a number of Facebook campaigns
• Managed YouTube and App Marketing campaigns
• Managed relationships with clients and dealt with issues by email, telephone, Skype or in person at meetings
• Created detailed monthly reports to send to clients to show performance

Hooton, Cheshire, GB

• Supported the Account Management department in delivering services to clients

Football Industries Mba

Bachelor Of Arts (Ba), Business Management And Information