▪ Various PPC projects for companies across the UK, US & Canada▪ Sectors served include – Pets, Estate Agents, Mobility, Automotive, Health & Fitness, Travel, Garden, Cycling, Children’s Toys and more ▪ Projects consisted of designing, building and managing PPC campaigns across various platforms to achieve desired results ▪ E-mail marketing campaigns ▪ SEO content writing▪ Social Media management▪ Google Shopping Campaign and Merchant Center Set Up▪ Consulting on digital strategy ▪ Tutoring on PPC best practice

▪ Responsible for all business growth marketing activities ▪ Defined and created overall marketing strategy incorporating paid media, content marketing, SEO & CRO ▪ On-Page & Off-Page SEO and Link-Building ▪ Conversion Rate Optimization ▪ Utilized various paid media channels for both prospecting and remarketing to drive revenue and work towards twin goals of monthly KPI’s and annual growth▪ Extensive use of remarketing on traditional paid platforms as well as specialist platforms due to extended customer buying cycle ▪ Funnel analysis to identify areas for enhancement▪ Advanced use of Google’s Performance Max campaigns to drive significant returns ▪ Seasonal forecasting ▪ Interviewed new prospects to grow the team ▪ Coordinated with other department heads to ensure a collaborative approach to efforts ▪ Full management of shopping feed outputs to various paid platforms, optimizing these regularly to drive further performance

• Managed a team of Google Ads-specific Specialists to deliver high quality performance across multiple client accounts• Sectors served include - tools, baby & toddler clothing, kitchen, luxury homeware, cycling, food, jewelry, maternity, outdoor lifestyle, skiing & snowboarding, automotive and footwear• Analyzed performance and opportunities to develop strategies in line with client business goals• Regular high-level meetings with other department heads to determine direction of the department & the agency• Personally managed several high value accounts, consistently exceeding KPI’s• Provided training and guidance to Specialists to develop their skills• Regular meetings with the Account Management team to deliver updates and recommendations for upscaling • Ensured the agency was at the cutting edge of new developments across PPC, including setting out the stance for running Performance Max campaigns• Assisted with pitch deck creation • Directly involved with pitches for prospective clients• Weekly and monthly reporting delivered to internal teams• Tagging and tracking set up & resolving• Shopping Feed and Merchant Center set up & resolving• Ensured clients performance met weekly and monthly KPI targets

• Developed, implemented and monitored campaigns for Paid Search, Shopping, Social & Display• Displayed advanced knowledge of paid media management across multiple paid channels, including Google, Microsoft, Adroll, Facebook, LinkedIn, Twitter and Pinterest.• Created and implemented successful paid media strategies• Supported PPC team members• Implemented & executed bid strategy• Created and managed keyword lists for multiple geographic regions• Improved conversion rates and cost/conversion• Maintained best practice in all paid media-related disciplines• Performed A/B Testing for Ad campaigns• Forecasting and projections• Performed in-depth quantitative analysis of paid search campaigns• Provided insight and recommendations to paid media strategies• Ran training courses for paid media, such as Google Ads, Facebook, Instagram & YouTube• Interpreted complex data and made key decisions to facilitate a positive ROI for my clients

• Personally handled a number of high-value PPC accounts and provided guidance to PPC executives for their own accounts when needed• Managed the website design/development process from start to completion for a number of projects, directing a team of in-house staff • Created digital marketing strategies for clients that encompassed various different methods (SEO, PPC, Social Media, E-mail Marketing) in order to help them achieve their business goals• Regular analysis of data obtained from these campaigns to discover opportunities for optimisation to increase results for my clients• Consulted on key internal strategy for Harlequin Digital including business objectives, sales forecasting and staff recruitment• Attended sales meetings for potential high-value clients in order to pitch for business by providing solutions to their digital needs• Assisted with the creation of SEO content• Managed multiple e-mail marketing campaigns

• Handled all Paid Advertising activity for the business (Google, Bing, Facebook, Twitter)• This included managing all PPC clients and also taking care of the internal Paid Advertising strategy to promote Webtise as a brand• Managed a weekly and monthly report system, to ensure clients were kept updated with their account performance• Involved with clients from the prospective pitches and strategy design, to building and managing their campaigns, while constantly optimising in order to obtain a better ROI and maintaining excellent levels of communication• Obtained the Google Partners qualification for Webtise, and in doing so completed 3Google Partners qualifications (Fundamentals, Advanced Search and Advanced Display)

• Managed a number of client accounts, ranging from small start-ups to major international companies, with total annual budgets of over £3 million on Adwords• Fully involved with all aspects of PPC campaigns - Planning, Building, Optimising, Managing• Managed campaigns on Adwords and Bing as well as a number of Facebook campaigns• Managed YouTube and App Marketing campaigns• Managed relationships with clients and dealt with issues by email, telephone, Skype or in person at meetings• Created detailed monthly reports to send to clients to show performance

• Supported the Account Management department in delivering services to clients