Scott Rogers

Scott Rogers Email and Phone Number

Shopper Analytics Specialist @ V-SHOPPER
Toronto, ON, CA
Scott Rogers's Location
Toronto, Ontario, Canada, Canada
Scott Rogers's Contact Details

Scott Rogers work email

Scott Rogers personal email

About Scott Rogers

To chat more: scott@v-shopper.com | M: 647.678.9625  As a Shopper Analytics Specialist at V-Shopper, I work specifically with CPG manufacturing companies and other research agencies to help brand owners make confident, data-driven marketing decisions with actionable analytics. WHY V-SHOPPER?Effectively manage business risk with predictive research data to foster marketing innovation. With V-Shopper, marketers can quickly and cost-effectively test market their ideas through a virtual store (with real-store shelves) to confidently predict the brand business impact and uncover the underlying shopper facts and insights behind the shopping results.In order to provide predictive results (.85 correlation), both System 1 and System 2 consumer decision modes are addressed through V-Shopper's test methodology & proprietary VR technology:System 1 (Shopper Facts): Observed shopper behaviorSystem 2 (Shopper Insights): Attitude & perception responsesOnly V-Shopper’s proprietary eye-tracking technology can accurately measure brand in-store presence within a virtual retail store – a critical KPI for optimizing brand performance at the moment-of-truth.VIRTUAL STORE TEST MARKET SOLUTIONS> Package Design: benchmarking vs competitors/ new designs vs control> New Products: predict sales/ market share at varying levels of brand awareness, gain a better understanding of who buyers are and get feedback on a concept> Branding: shopper facts & insights driven decisions on brand naming, advertising, positioning and/or claims)> Merchandising (On and Off-shelf)Very quick & cost effective testing method.________I am always interested in making new connections and networking amongst my peers on LinkedIn. Hit me up for a quick chat or a virtual coffee sometime: scott@v-shopper.com | M: 647.678.9625  For more about how v-shopper works check out: www.v-shopper.com

Scott Rogers's Current Company Details
V-SHOPPER

V-Shopper

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Shopper Analytics Specialist
Toronto, ON, CA
Website:
marovino.com
Employees:
10
Scott Rogers Work Experience Details
  • V-Shopper
    Shopper Analytics Specialist
    V-Shopper
    Toronto, On, Ca
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  • V-Shopper
    Shopper Analytics Specialist
    V-Shopper Jul 2017 - Present
    Toronto, Canada Area
    As a Marketing Insights Specialist at V-Shopper, I work specifically with CPG manufacturing companies to help brand owners make confident, data-driven marketing decisions that have a direct impact on shopper behavior and business results at the moment-of-truth (instore), when most purchase decisions are store made. V-Shopper uses an advanced VR store test platform to power many virtual test market solutions and is in fact, the first virtual store test solution to accurately track BOTH shopper eye movement & purchases. Testing uncovers both shopper facts [observed behavior] and associated shopper insights [attitudes & perceptions] to confidently predict shopper behavior impact of marketing decision relating to:• Package Design• New Products• Advertising• Brand Naming• Brand Positioning• Claims/ Benefits• Pricing• MerchandisingVery quick & cost effective testing method - conduct a virtual test market using real store stimuli from the store of your choosing, for as little as $5k.See attached chart for V-Shopper’s many advantages vs alternative options.V-Shopper’s research efficacy has been validated by two different universities and findings were published through a white paper (.85 correlation vs in-market results).________I am always interested in making new connections and networking amongst my peers on LinkedIn. Hit me up for a quick chat or a virtual coffee sometime: scott@v-shopper.com | M: 647.678.9625
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  • Brandpeel Marketing Agency
    Inbound Digital Strategist
    Brandpeel Marketing Agency May 2015 - Jul 2017
    Toronto
    Brandpeel is an Inbound, Digital Marketing, and Strategy Agency.Our value is Measured By The Results We Deliver, not just activity. We run integrated marketing campaigns that produce results based upon clear and focused business goals— site traffic, audience reach, engagement level, leads, sales and customer loyalty. We use hybrid marketing talent, advanced marketing technology, and inbound strategy to drive performance.Our Hybrid Marketing Professionals are highly trained to deliver content marketing and integrated campaign services across all touch points in today’s buyer-empowered marketplace. They are tech-savvy, “A players” who provide integrated solutions that historically required multiple agencies and consultants to bring to market.We use Advanced Marketing Technology to optimize results, improve efficiencies, personalize user experience and maximize ROI.We Engineer Inbound Marketing Playbooks that take a full-funnel approach to marketing—build the brand at the top of the funnel; generate leads and convert sales in the middle; and increase customer loyalty at the bottom.We offer 3 different inbound marketing growth packages, all of which can be tailored to a specific business's goals and budget:> Build Traffic with Content Marketing that extends your reach and builds brand equity, leveraging search & social channels.> Grow revenue with full funnel integrated inbound marketing packages that have the power of marketing automation behind them> Inbound Site Optimization that turns your web site into your best lead generator, maximizing the value traffic and inbound marketing campaigns.
  • Business Information Group
    Digital Strategist & Team Leader
    Business Information Group May 2010 - Apr 2015
    Toronto, Canada Area
    Led a multi-functional digital team that supports all of BIG's digital properties (Magazines and Directories). Real mission was to help the organization grow digital revenue and engagement within an industry that is striving to find its way within a rapidly changing marketplace. In FY14, BIG digital revenue out-paced industry growth at +22% VYA. Also turned around the FRASERS Online Directory business, reversing years of double digit revenue declines. Business is now exhibiting strong revenue growth behind a freshly launched integrated content marketing solution for the industrial marketplace, powered by FRASERS.
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  • Tokii
    Vp Marketing
    Tokii Feb 2008 - Jun 2010
    Tokii, a new online service, is focussed on helping couples stay connected with a unique online trading system specifically designed for 2 people who have a relationship with each other. It also offers shared discovery tools to help couples understand each other better and improve communication.
  • Seemeso - A Social Web Agency And Community Builder
    Managing Partner
    Seemeso - A Social Web Agency And Community Builder Jun 2007 - Feb 2008
    seemeso™ is a social web agency whose mission in life is to connect brands and publishers with the Social Web in ways that matter to audiences, gain market traction and deliver against business goals. Consultant to a major consumer packaged goods account (Nestle) on social media.Services:-Social media strategy-Social media creative and experience-Brand community co-ops - a new concept that we are bringing to market
  • Vizible Corp
    Vp, Online Services
    Vizible Corp Nov 2005 - Jun 2007
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  • Lemontonic
    Vice President, Marketing
    Lemontonic Sep 2002 - Nov 2005
    -New online dating venture - only dating network powered by Microsoft instant messenger.-Business sold for $12.6US million.
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  • Lavalife
    Director Of Marketing
    Lavalife 1995 - 2002
    -Founded online business unit and rapidly grew the business to be number 1 dating site in Canada.-Researched and conceived vision for market entry strategy, calling for a unique feature set, engaging user experience and high value, pay for use revenue model.-Grew annual revenue from zero to $25million, profitably.-Delivered over 100%+ in annual revenue growth every year.
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  • Judy Wells Inc
    Managing Director
    Judy Wells Inc 1993 - 1994
    Toronto, Canada Area
    JWI is a privately held $10 million per year company with 25 employees, competing in the Health and Beauty Aids category.
  • General Mills
    Marketing Manager
    General Mills 1991 - 1993
    Toronto, Canada Area
    Responsible for Betty Crocker Mixes portfolio and the direction of two Assistant Brand Managers
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  • Unilever
    Senior Brand Manager
    Unilever 1989 - 1991
    Toronto, Canada Area
    Responsible for Country Crock and Monarch Margarine portfolio and the direction of one Assistant Brand Manager
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  • Ralston Purina
    Brand Manager
    Ralston Purina 1986 - 1989
    Toronto, Canada Area
    Brand Manager, Happy Cat/Alley Cat 1988-1989Assistant Brand Manager, Happy Cat/Alley Cat 1988Assistant Brand Manager, New products 1987-1988Sales Trainee, Ontario 1987Brand Assistant, Dog Chow 1986-1987
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Scott Rogers Skills

Online Marketing Marketing Strategy Digital Marketing User Experience Digital Strategy Social Media Market Research Marketing Digital Media Strategy Brand Management Product Development B2b Marketing New Media Publishing Sem B2b Content Strategy Content Marketing Team Leadership Online Communities Inbound Marketing Inbound Lead Generation Online Product Development

Scott Rogers Education Details

Frequently Asked Questions about Scott Rogers

What company does Scott Rogers work for?

Scott Rogers works for V-Shopper

What is Scott Rogers's role at the current company?

Scott Rogers's current role is Shopper Analytics Specialist.

What is Scott Rogers's email address?

Scott Rogers's email address is sp****@****ail.com

What schools did Scott Rogers attend?

Scott Rogers attended Wilfrid Laurier University.

What skills is Scott Rogers known for?

Scott Rogers has skills like Online Marketing, Marketing Strategy, Digital Marketing, User Experience, Digital Strategy, Social Media, Market Research, Marketing, Digital Media, Strategy, Brand Management, Product Development.

Who are Scott Rogers's colleagues?

Scott Rogers's colleagues are Kevin Carroll, Claire Francis, Laurie Clark.

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