Scott Russell

Scott Russell Email and Phone Number

Associate Vice President, Digital Marketing Operations and Audiences @ Canadian Tire Corporation
Toronto, ON, CA
Scott Russell's Location
Toronto, Ontario, Canada, Canada
About Scott Russell

Marketing professional with over 15 years of experience managing complex digital marketing programs with a focus on Email Marketing, CRM, and Loyalty. Leading the teams responsible for some of Canada's biggest brand email programs, and developing award-winning personalization strategies to engage millions of Canadians each day.Specialties include:Digital Marketing StrategyEmail Marketing & CRMLoyalty MarketingCustomer Acquisition & RetentionIntegrated Marketing ProgramsMarketing Automation & PersonalizationEcommerce Marketing

Scott Russell's Current Company Details
Canadian Tire Corporation

Canadian Tire Corporation

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Associate Vice President, Digital Marketing Operations and Audiences
Toronto, ON, CA
Website:
canadiantire.ca
Employees:
28657
Scott Russell Work Experience Details
  • Canadian Tire Corporation
    Associate Vice President, Digital Marketing Operations And Audiences
    Canadian Tire Corporation
    Toronto, On, Ca
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  • Canadian Tire Corporation
    Manager, Campaign Management
    Canadian Tire Corporation Jun 2017 - Present
    Toronto, Canada Area
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  • Canadian Tire Corporation
    Associate Manager, Campaign Management
    Canadian Tire Corporation Apr 2016 - May 2017
    Toronto, Canada Area
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  • Canadian Tire
    Associate Manager, Email & Digital Flyer
    Canadian Tire Apr 2011 - Mar 2016
    Toronto, Canada Area
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  • Canadian Tire
    Senior Specialist, Email & Digital Flyer
    Canadian Tire Jan 2010 - Mar 2011
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  • Canadian Tire
    Email Marketing Specialist
    Canadian Tire Mar 2009 - Jan 2010
    Manage strategic development and execution of all email marketing from Canadian Tire Retail. Devise and implement email marketing tactics including segmentation, targeting, ongoing testing, email contact strategy, content planning, and creative optimization with a focus on subscriber acquisition and retention.
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  • Canadian Tire Corporation
    Search Engine Marketing Specialist
    Canadian Tire Corporation Jan 2008 - Jul 2009
    Developed and managed Search Engine Marketing programs, including budget and annual marketing plan for Google, Yahoo!, and MSN search engine campaigns. Worked with agencies and internal IT teams to implement SEO best practices with respect to site architecture and content, improving our organic search rank.
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Scott Russell Education Details

Frequently Asked Questions about Scott Russell

What company does Scott Russell work for?

Scott Russell works for Canadian Tire Corporation

What is Scott Russell's role at the current company?

Scott Russell's current role is Associate Vice President, Digital Marketing Operations and Audiences.

What schools did Scott Russell attend?

Scott Russell attended University Of Guelph.

Who are Scott Russell's colleagues?

Scott Russell's colleagues are Niki Sutherland, Parrish Fisher, Shelley Marcovitz, Daniel Cornejo, Sonya Zaparanuik, David Boucher, Jennifer Haslam.

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