PE Company: Bessemer Investors (NY)Now 5th largest US Residential Roofing company. Organic, acquisition, and greenfield growth drivers.3 primary go to market brands: Legacy Restoration, Janney Roofing, Southern Renovation & Restoration.★ Lead Generation at Scale: Spearheaded efforts to build and scale high-performing lead generation systems, driving significant growth.★ AI Integration: Implemented cutting-edge Generative AI for marketing initiatives and Conversational AI within the call center to enhance customer engagement and operational efficiency.★ Brand Revitalization: Rebuilt the company’s brand architecture, positioning, and brand promise, creating a stronger market presence and clearer differentiation.★ Enhanced Sales Enablement Tools: Launched new sales tools, significantly increasing (demo) presentation rates and driving higher close rates.★ Data-Driven Insights: Advanced the company's data analytics capabilities by developing a data lake and implementing Power BI for comprehensive funnel visibility and actionable insights.★ Accelerating Growth and Efficiency: Delivered rapid improvements in revenue growth, while reducing Cost Per Lead (CPL) and Cost of Acquisition (COA), and maximizing marketing ROI.

★ Through interim roles, I help mid size service companies define or revamp go to market strategies to accelerate growth and inform next $1 to invest.★ Revamping Go-to-Market Strategies: Specialize in interim CMO roles, guiding mid-sized service companies in defining or overhauling go-to-market strategies that accelerate growth and inform the next strategic investments.★ Optimizing Digital Ecosystems: Reshape digital marketing strategies to scale lead generation and nurturing, consistently reducing Cost Per Lead (CPL), Cost of Acquisition (COA), while improving Return on Investment (ROI).★ Building Distinctive Brands: Help companies differentiate in crowded markets by creating or revitalizing brand architecture, including visual and verbal identities, to stand out and resonate with target audiences.★ Strategic Marketing Roadmaps: Develop comprehensive marketing roadmaps, including budget planning, funnel analysis, and tactical execution to ensure marketing initiatives are aligned with business growth goals.★ MarTech Strategy for Growth: Design and implement effective MarTech strategies that enable organizations to accelerate growth by leveraging the right technology stack for marketing automation and efficiency.

Teaching Marketing in the Professional MBA program: BUSN 6560 Marketing Dynamics in the 21st CenturyAMBA 6243-533 Marketing PrinciplesAMBA 6243-533 Marketing Strategy

PE Company: Bessemer InvestorsSupported largest Roto Rooter franchise (RotoCo) - (24 markets in California).B2CBrought to company by PE Company (Bessemer Investors).★ Led a comprehensive evaluation of existing lead sources and performance, identifying key challenges and developing a strategic improvement plan to optimize lead quality and conversion.★ Executive Leadership Recruitment: Led the successful recruitment and onboarding process for a new CMO, ensuring the right fit to drive long-term strategic growth and marketing innovation.

Strategic Held: First Service★ Brand Transformation: Developed new brand architecture and crafted both visual and verbal identities, culminating in a new company name and category repositioning that distinctly separated the brand from competitors. Executed brand unification across 9 companies across 2 countries, 5 languages and 4,000 employees.★ Scalable Lead Generation Infrastructure: Built a marketing organization focused on creating a scalable lead generation framework, improving B2B pipeline performance. Integrated a MarTech stack and digital ecosystem to enhance the conversion pipeline from Lead to MQL, SQL, and Win Rate, driving organic growth across North America.★ Web Presence Repositioning: Revamped the company's web presence to improve brand awareness and the prospect learning experience, optimizing websites such as interstate-restoration.com, firstonsite.ca, and eventually unifying under firstonsite.com.★ Enhanced Sales Enablement Tools: Launched new sales tools in multiple languages, significantly increasing presentation rates and driving higher conversion to revenue.★ Data-Driven Lead Generation: Executed successful lead generation pilots utilizing supervised machine learning, significantly improving lead quality and scale. Streamlined lead routing directly to CRM systems, enhancing lead response speed and conversion rates.

PE Companies: Crestview Partners + Avista Capital★ CEO Vision Execution: Operationalized the CEO’s vision to drive top-line customer and revenue growth by transforming key go-to-market (GTM) functions, including Brand, Marketing, Product, Sales, Customer Care, and Digital Transformation, for both B2C and B2B markets.★ Successful IPO Leadership: Collaborated with the C-level team and Board to execute a successful IPO in May 2017, raising $300M to support deleveraging efforts and invest in critical go-to-market functions.★ Brand Repositioning: Repositioned the brand architecture and promise while advancing the brand identity, resulting in stronger competitive differentiation in the marketplace.★ Reversing B2C Customer Decline: Successfully reversed B2C customer net growth from negative to positive by accelerating sales velocity, improving MQL-SQL-Win Rate performance, and reducing customer churn.★ Driving Double-Digit B2B Growth: Achieved double-digit B2B sales growth by implementing sales force optimization strategies, including Salesforce integration, enhanced training, and pipeline management discipline.★ Accelerating Digital Transformation: Led digital transformation initiatives that drove sales growth, improved customer experience, and reduced customer care costs.

Collaborated with a local Venture Capital (VC) group to partner with CEOs of small-cap companies, providing strategic insights into go-to-market plans aimed at driving growth. Led projects across various industries, including non-profit, renewable energy, industrial design, and communications.

Here’s a refined version of your accomplishments:★ Local Market Launch: Operationalized the CEO’s vision to successfully introduce a localized operating model for CenturyLink in 2nd largest served market to drive success in customer growth, gain OPEX effiency, and improve employee engagement.★ Strategic P&L Leadership: Managed the complexity of a $500M Area P&L within a $2B Regional P&L, collaborating frequently with the C-level team to shape go-to-market strategies and guide capital investment for the redesign of the next-generation Internet service platform, resulting in customer acquisition growth exceeding business case expectations.★ Productivity and Satisfaction Improvements: Initiated strategic initiatives to enhance quality and productivity, significantly boosting customer and employee satisfaction.★ Leadership of 800-Person Team: Led a diverse team of 800 employees across local field operations (installation, service, and repair), marketing and sales, sales operations, human resources, and community engagement, ensuring cohesive execution across all functions.

★ Accelerated MQL's into consumer sales channels, leading to Internet subscription growth.★ Worked closely with CMO to reposition High Speed Internet service to HD Internet, to drive competitive differentiation across the 4 consumer drivers of (1) speed, (2) reliability, (3) security and (4) Price.

★ Developed roadmap for companies "Connected Home" strategy.★ Led development and launch of subscription based security offering "Qwest@Home" that bundled in Norton SaaS that in 3 years grew to $50M with 70% Gross Margins. ★ Successfully trialed "Geek Squad like" service model to help company assess implications of extending in home technician support responsibility for connected devices to determine if there was a viable business model and path to profitability.