Lead DTC Performance Marketing, Media, B2B, Finance, Supply Chain, Operations, Customer Service and Analytics.

Owned all aspects of marketing including digital, television, ecommerce, retention, creative and analytics. Responsible for all performance based acquisition marketing, DTC revenue growth and efficiently managing a $30M+ omni-channel advertising budget.

Oversaw DTC TV media and customer acquisition as well as marketing analytics across the entire organization

Led a multi-functional team responsible for marketing analytics; focused on media, creative, offer strategy, performance, cross channel optimization, customer lifetime value, campaign analysis, attribution, customer segmentation, consumer insights and predictive modeling.