At SiteOwl, we are transforming how security integrators and system owners design, implement, and maintain world-class security systems. By leveraging cutting-edge technology and innovative processes, we help integrators reduce costs and unlock new revenue opportunities while empowering system owners to maximize budgets and achieve unparalleled confidence in their security infrastructure.As CPO, I lead the Product Management team, working with Development, Customer Success & Sales teams to bring our ambitious vision to life. Responsibilities & Contributions:- Strategic product roadmap ownership, based on internal vision, industry trends and customer input- Maintaining the Artificial Intelligence product roadmap, ensuring alignment with business goals and industry needs.- Developing comprehensive training materials to support our product’s adoption and success.- Establishing and managing a robust business intelligence platform to inform strategic decision-making.- Guiding professional services to ensure seamless client experiences and maximize value delivery.Beyond leadership, I actively contribute as an individual contributor during the early stages of the company.

AlertMedia delivers a best-in-class mass communication and threat management platform, serving a diverse customer base that spans multiple industries—from mid-market organizations to Fortune 100 companies.In my role, I led product strategy and execution, with a focus on driving innovation and growth during a period of accelerated growth. During my time with the company, the platform was expanded with the addition of a Threats module. This new module increased revenue and was a critical part of the $400MM takeover by Vista Equity Partners.Responsibilities & Contributions:- Building and mentoring a high-performing Product Management team and establishing scalable workflows and processes.- Facilitating cross-functional collaboration, ensuring effective communication across teams, engaging = with customers, and staying ahead of industry trends.- Overseeing product development during a period of rapid growth, as the company’s customer base and revenues increased by 50%.- Spearheading the design and implementation of AlertMedia’s first Threats offering, which delivered significant revenue impact by expanding the target market and increasing existing customer LTV.Company success:- AlertMedia raised $60MM from investors like Silverton and JMI.- In 2021, Vista Equity Partners invested $400MM, underscoring the company’s growth and market potential.

At Wellsmith, we took an innovative approach to empower individuals managing chronic conditions, with a focus on Diabetes and COPD. Our platform featured a clinician-facing portal and a patient mobile application designed to drive improved health outcomes through positive behavior reinforcement.I was brought on to reshape the product direction to secure additional funding from our strategic investor. This effort successfully led to securing additional strategic funding, though we faced challenges that impacted the long-term success of the company.Responsibilities & Contributions:- Define and implement product strategy- Lead investor engagement- Define and drive the delivery of a next generation platform- Build and mentor the product management team- Business intelligence and data analysisCompany success:- 20+ million in strategic funding

In my role as VP of the Registry Division at Rightside, I transformed the business unit into a unified, high-performing team encompassing marketing, partner management, business intelligence, operations, support, and product development. I set ambitious targets, established budgets, and led cross-functional efforts to achieve key company objectives, culminating in a $213 million acquisition.Responsibilities & Contributions:- Oversaw revenue reporting, financial analysis, and performance metrics to ensure alignment with strategic goals.- Successfully drove revenue growth by executing against ambitious goals with a multi-million-dollar marketing budget.- Managed high-impact partnerships with major industry players, including GoDaddy, to amplify market reach and business development.- Achieved sales targets through strategic pricing models and innovative product initiatives, solidifying the division’s competitive edge.Company success:- Revenue increased 60% during my time in this role - Rightside was acquired by a competitor for $213MM

Rightside, a public company, was a leading web domain provider specializing in the development and management of new top-level domains (TLDs). The company focuses on empowering individuals and businesses to build their online presence with innovative and meaningful domain options.In my role, I led all product management efforts for the Registry division, encompassing market assessment, pricing strategy, product definition, launch execution, and ongoing oversight. I spearheaded initiatives that drove significant revenue potential and set new industry standards.Responsibilities & Contributions:- Owned and executed the pricing strategy for premium web domains, creating a revenue opportunity valued at $320 million.- Launched the industry’s most advanced, high-scale web domain search tool, capable of handling 30 million+ queries per month, driving adoption and revenue.- Established the Product Management practice from the ground up, building a skilled team and defining a comprehensive product development methodology to drive consistency and excellence.

At uStudio, an early-stage B2B/B2C video-focused startup, I was responsible for product leadership and operational management, overseeing the establishment of product management methodologies and defining strategic direction. My role was crucial in guiding the company through a transformative period and optimizing its growth potential.Responsibilities & Contributions:- Realigned the product focus by analyzing industry insights, competitive landscape, and leveraging company strengths to maximize impact and market fit.- Fostered and managed key strategic partnerships, including with major industry players like Salesforce, to expand uStudio’s ecosystem and reach.- Led and coordinated the Support, Services, and Account Management functions to ensure seamless customer experiences and operational efficiency.

At Leaf Group (previously Demand Media), I led core product teams while consulting with cross-functional teams to enhance and optimize product development efforts. I managed the Content Channels offering which drove critical value during the 2011 IPO.Responsibilities & Contributions:- Acted as the general manager for the new Content Channels product, overseeing end-to-end processes from design and development to launch and ongoing management.- Established and tracked KPIs to manage business performance effectively, leading to the consistent exceeding of revenue targets.- Collaborated directly with major partners like Hotels.com, LegalZoom, and Gannett to set competitive pricing, negotiate contract terms, and strengthen business relationships.Company success:- Demand Media had a successful IPO in 2011

I joined Pluck as the third employee, working alongside the founders to establish and scale the company from its inception. In the early stages, I wore multiple hats, including hiring engineers, establishing core processes, and building the Product Management team. My leadership helped propel the company to market-leading status and contributed to a successful $70 million acquisition.Responsibilities & Contributions:- Guided the product to become a market leader, supporting over 400 websites, including high-profile clients like Kraft, ESPN, USA Today, and Southwest Airlines.- Hired, managed and mentored a team of product managers, technical writers, and UX designers, fostering collaboration and innovation.- Partnered with Sales to secure new enterprise clients and ensure a high renewal rate, contributing to sustainable business growth.- Leveraged extensive experience in cloud-based SaaS solutions to drive product development and strategy.Company success:- Pluck was acquired by Demand Media for $70MM