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Scott Salik is listed as TV Commercials for Any Size Business | Affordable TV Campaigns For Small-Medium Sized Business | Unrivaled Targeting + Tracking at Carpe Canum Media, Inc, based in Los Angeles, California, United States. AeroLeads shows a work email signal at ygyi.com and a matched LinkedIn profile for Scott Salik.
Scott Salik previously worked as Founder | Executive Producer at Carpe Canum Media, Inc and VP of Global Content | Video | Executive Producer at Youngevity International, Inc. (Ygyi). Scott Salik holds Bs, Television & Radio from Ithaca College.
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Carpe Canum specializes in producing affordable TV commercials for small-to-medium sized businesses (SMBs). We can get them aired to reach your exact target audience in tracked campaigns that show customers’ responses, from the moment they see your commercial to the time they interact with your business. The average person will only travel 20 mins to reach your business, so why waste your budget trying to reach an entire city? Traditional TV advertising is untargeted, expensive and is not worth it for small or medium-sized businesses. We’re small business owners too, so we know the issues you face. Our inclusive packages remove the risk of costs getting out of control, so you can easily stick to your budget. With remote capture technology, there’s no need for expensive TV crews to disrupt your business. Our creative team has over 40 years of marketing experience and can fine tune messaging to meet your goals and help grow your business. Working with our cutting-edge technology partners we have developed a revolutionary solution for SMBs looking to leverage the power of TV!➤ THE TV ADVERTISING REVOLUTIONNo more wasting money advertising to an entire city, you can target precise neighborhoods, age groups and viewer interests to reach your ideal customers! From creating an effective TV commercial to ensuring it is seen by the right people, our tech partners help SMBs effectively advertise on streaming platforms including Hulu, YouTubeTV, Pluto, Peacock, ESPN+, and most other advertiser-supported services. We can easily edit and update your ads and have the new versions live in hours, empowering you to know what your top-performing ad message is and what is not working.On streaming platforms, you can leverage detailed customer data for unparalleled targeting:➜ Exact Locations: Down to towns, zip codes, neighborhoods, specific IP addresses.➜ Existing contacts from your mailing list. ➜ Demographics: Age, gender, race and ethnicity, marital status, income, education, and employment.➜ Interests: Job titles, activities and hobbies, browsing interests, TV interests, etc.➤ PORTFOLIOWe’ve worked with a huge variety of local and national clients, you can see some examples of our work here: https://carpecanum.com/connectedtv/We believe SMBs are a crucial part of the economy and communities. We want to help them grow by leveraging the power of TV, so we’ve made TV advertising simple and affordable.Let’s grab some time on our schedule and let's talk about how we can make it happen. 📅 https://tinyurl.com/ym9tjetc ✉ scott@carpecanum.com
Listed skills include Video, Television, Video Production, Social Media, and 36 others.
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Los Angeles, Us
Carpe Canum Media specializes in building your brand and your business from the business owner’s perspective. Our philosophy is to analyze your needs based upon evaluating the work you have already done, not just from the perspective of what you need to spend. We don’t believe you always need to start from scratch.
Chula Vista, California, Us
Awarded 26 Telly Awards for developing & producing global multilingual content for live events, web, app, & social channels, creating 500K global views annually. Production highlights:– Youngevity Events: Produced all video content for annual three-hour live event incorporating ~100 segments/event. Built “live to stage” on-site production services for same-day segment creation. Moved 2020 event to virtual format featuring 92 simu-live segments and 42 live breakout segments. Quickly turned live segments to VOD to increase viewership by 200%.– Youngevity University: Conceived and launched multilingual online training platform for distributors, including videos about company philosophy, product overviews, sales training, and goal setting. Optimized production operations: – Converted all processes to remote, including pivoting live events to virtual for all production & post-production. Sourced remote capture/production tools to control costs and maintain 24-hour work schedule for global team.– Transitioned to cloud-based media asset management and archive system, protecting 20+ years of media assets and reducing segment costs by ~50%. – Implemented Brightcove video hosting to centralize online video content distribution and compliance to all company websites, replicated sites, social channels, and apps. Systemized localization to deliver multilingual content in US English, US Spanish, Latin American Spanish, New Zealand/Australian English, Mandarin, Japanese, French Canadian, and Russian that enabled +30% segments for the same budget.– Implemented a “Hero, Hub, Hygiene” strategy and workflow to control costs and enable production of 600+ segments/year. • Report to the President/CEO. Manage remote and onsite team of 15+. Worked closely with legal to ensure content met domestic and international regulatory requirements for product claims and public company requirements.
Los Angeles, Ca, Us
• Lead overall strategy, content development, and day-to-day operations for online and mobile video production and video for live events. Produce both long and short-form content in 6+ languages for simultaneous distribution in North America and Europe• Built core department team, including technical and creative staff. Fostered relationships with worldwide freelancer team to scale workforce to meet global demands, tight deadlines and control costs• Implemented Kaltura video platform for agnostic content distribution across multiple platforms and syndication channels in a high volume (1,000+ videos in 1 year) production environment. Allowing quick response to changes in sales data, analytics, security, and regulatory compliance for country requirements• Increased user engagement and retention by 12% and viewership by 7% even as audience base decreased. by modifying, clarifying and shortening core marketing message, improving content accuracy, and call to action integration. Pre-produced content to allow for more cost effective international adaptation • Maximized video distribution and viewership by enabling content streaming and/or downloading on mobile devices for simple playback on AppleTV or Google Chromecast. Developed a proprietary mobile app that enabled viewing on any size screen directly from mobile device• Supervised the creation of UGC upload platform to receive testimonials and contest entries. Content could then be downloaded for use in segments. Upload tool was integrated in website and mobile app to maximize user engagement. Received over 100,000+ entries in 6 months• Produced content for 3 annual live events (as many as 98 segments per event), each attracting audiences of 8,000 – 17,000. Built on-site production facilities to create real-time content for live presentations• Reported directly to Co-Founder / Chief Marketing Officer and Chief Branding Officer
Denver, Co, Us
A CPG company that manufactures “healthy” energy shots to enhance physical health and overall performance, “Energy + Nutrition.”• Lead the company’s rebranding efforts, digital presence, social media and e-commerce strategies, increasing relevant visitor traffic by 475% and e-commerce revenue by 500%+• Coordinated brand messaging among outside agencies, management, sales and customer relations teams, resulting in improved customer retention and brand awareness• Produced on-line web series and other video content• Managed website development and e-commerce platform. Directed SEO/SEM efforts• Planned large scale multi-day promotional and branding events and created award winning media campaign to attract audience
El Segundo, Ca, Us
The creator of the nation's most popular in-home fitness and weight loss solutions, including P90X, INSANITY and Turbo Jam. • Recruited by Founder-CEO to create digital video network and be a member of the executive launch team for “Team Beachbody,” their network marketing division• Created and conceptualized video content for multiple channels, driving customer interest, loyalty, level of commitment and improving success rate• Hired, trained and managed a team of 40 staff, freelance production personnel and additional outside production companies, resulting in the creation of over 1,800 video segments viewed over 10 million times in less than 18 months• Optimized budgets and cash flow under demanding production timelines, consistently shifting priorities and evolving company messaging• Developed a strategy that used production assets in broadcast, on-line and home video channels, reducing per project costs and cutting delivery timelines by as much as 50%• Produced and created content for multi-venue, multi-event meetings, reinvigorating sales force, setting the direction for new year, and implementing sales strategies that increased revenue
Knoxville, Tennessee, Us
Independent production company specializing in the creation of niche programming for networks, including ESPN, HGTV, Animal Planet and the DIY Network. Wrote, produced and supervised the production of episodic niche cable programming that won over 11 Telly AwardsSupervising Producer, “The Whole Picture” 26-episodes DIY Network/HGTVProducer/Writer, “The Whole Picture” 14-episodes DIY NetworkProducer/Writer, “Catalog This” 11-episodes Fine Living NetworkProducer/Writer, “DIY to the Rescue” 1-epsidode DIY NetworkProducer/Writer, “Ed the Plumber” 20-epidodes DIY NetworkDirector of Development “CareerSniffer.com”
Independent production company specializing in live events, branded media, event marketing, corporate presentations and more.
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Scott Salik works for Carpe Canum Media, Inc.
Scott Salik is listed as TV Commercials for Any Size Business | Affordable TV Campaigns For Small-Medium Sized Business | Unrivaled Targeting + Tracking at Carpe Canum Media, Inc.
AeroLeads has found 1 work email signal at @ygyi.com for Scott Salik at Carpe Canum Media, Inc.
Scott Salik is based in Los Angeles, California, United States while working with Carpe Canum Media, Inc.
Scott Salik has worked for Carpe Canum Media, Inc, Youngevity International, Inc. (Ygyi), Visalus Sciences, Bazi, Inc, and Beachbody.
You can use AeroLeads to view verified contact signals for Scott Salik at Carpe Canum Media, Inc, including work email, phone, and LinkedIn data when available.
Scott Salik holds Bs, Television & Radio from Ithaca College.
Scott Salik is listed with skills including Video, Television, Video Production, Social Media, Marketing Strategy, Marketing, Entertainment, and Strategy.
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