Founded the Amazon Same-Day Delivery Market Research program. Developed a global, quarterly Amazon Same-Day Delivery brand tracker. Conducted qualitative and quantitative research to establish program benchmarks, and monitor program health and customer sentiment over time. Defined research recruitment criteria, methodology, measurement requirements, objectives, hypotheses, and actionable insights upon conclusion. Presented the Amazon Same-Day Delivery brand tracker and measurable recommendations to executives (VP+) on a quarterly basis.Confident, articulate, and professional speaking abilities. Excellent written and verbal communication skills.Influenced Product Management, UX, Marketing, and Operations strategy with Same-Day customer research learnings, product positioning recommendations, go-to-market plans, and consumer segmentation. Advised leadership on prioritization and decision-making. Partnered effectively across global teams and external vendors through communicative and transparent partnerships.Mentored and developed others. Contributed to a collaborative, supportive, and emotionally intelligent environment.Managed Amazon Same-Day Delivery Paid Search (SEM) and Organic Search (SEO) programs. Led organic and paid search optimization, experimentation (A/B testing), and managed Amazon Same-Day Delivery paid marketing budget.

Owned product strategy and prioritization for Crate & Barrel iOS apps (US and International). Led global iOS App team of 8 in agile ceremonies (daily scrum, sprint planning, sprint retrospectives) across multiple time zones.Drove App revenue growth by +77%, Add to Cart rate by +43%, and App Conversion rate by +37%, to prior year.Championed customer needs through thoughtful and iterative design and development, founded in user research.Led Gift Registry App enhancements resulting in increased App Onboarding conversion of +396%, and Gift Registry Product Add Rate of +9% to prior year, when registrants engaged with the new In-Store Registry Barcode Scanning app feature.

Evangelized mobile-first design, customer experience, site personalization, user journey, client segmentation, and on-site messaging strategy.Led digital launch of the 'ALL Rewards' cross-brand (Ann Taylor, LOFT, Lou & Grey) customer loyalty program.Helped to define the vision, requirements and goals for LOFT.com digital optimization and prioritization including Product Recommendations, Ratings & Reviews, SEO, Store Listings, UGC, and dynamic On-Site Campaigns.Oversaw mobile-first site enhancements supporting conversion, revenue, and improved digital user experience (UX).Spearheaded multiple site redesign initiatives (Mobile Homepage, Mobile Checkout flow, Product Description Page (PDP), Utility Nav) goaled on improved UX, mobile conversion, add to cart, and checkout completion rates.Managed team of LOFT.com site coordinators with a strong focus on personal growth, brand development, omni-channel experience and on-site conversion.Managed stack of 5+ third party vendors and accompanying LOFT professional services budget.

Owned LOFT.com site marketing strategy, leveraging industry and customer insights to drive customer-focused decisions through market research, user testing, and A/B testing.Managed the planning and execution of promotional & editorial website content for LOFT.com while improving digital UX through site enhancements.Led the launch of LOFToutlet.com in June 2018 (Site UX, Digital Marketing Strategy, Hiring & Training).Developed omni-channel client marketing strategies aimed at driving conversion, loyalty, and client engagement.Served as liaison of third party partners, vendors and cross-functional teams (site merchandising, product management, web production, web developers, editorial, design, marketing, client experience, and stores team).

Managed editorial and promotional website content of LOFT.com through, - Wrote and presented campaign briefs for editorial, promotional, international, store events, and key marketing activations - Created Seasonal & Monthly website refreshes to align with product merchandise deliveries and seasonal campaign brand messaging - SEO - Project Management - QA all LOFT.com site experiences for accuracyManaged site marketing content, promotional, and editorial calendars.Tracked and analyzed weekly, monthly, and quarterly website performance results.Led the 'Weekly Site Content' meeting to align with all cross-functional teams (web production, site merchandising, planning, creative, email, and brand marketing).Trained new team members on daily promotional processes, including creating comprehensive briefs, providing creative feedback and copy direction to cross-functional teams, creating site tracking links, and ensuring a thorough QA process through to execution.Presented compelling competitive research and trend analysis.Supported leaders as needed with ad-hoc site reporting and projects.

Developed and executed digital marketing strategies for multiple clients including DTC brands and eCommerce startups in the apparel and lifestyle sectors.Strategized branding efforts, conduct target consumer market research, audience profiling, social media strategy, content creation, website development, SEO/SEM, and targeted multi-channel marketing strategy.

Collaborated with national marketing directors to promote ECCO retail locations through paid and organic marketing campaigns including display ads, in-mall promotions, social media posts, monthly newsletters, e-blasts, and customer loyalty program channels.Coordinated copy and graphics to support digital marketing campaigns.Setup, monitored, and evaluated web analytics dashboards and reports to inform SEO, SEM, and Affiliate Marketing strategies.Researched and analyzed potential new marketing channels to further grow the brand including location-based mobile marketing, crowdsourced services, and aligning social data with CRM.Coordinated with vendors and merchandise departments to pull and organize inventory/props for events and trade shows.Forecasted consumer trends based on merchandise sales and customer behavior.Managed Google My Business listings for all ECCO retail store locations.