Scott Sands Email & Phone Number

Toledo, Oh, Us

New York, Ny, Us

* Directed operations for a portfolio of 65 broadcast and digital properties across 13 markets, generating $40M+ in annual revenue, and achieving sustained growth in a competitive industry.* Developed and implemented strategic plans to enhance brand visibility, increase audience engagement, and maximize profitability, resulting in improved market share across key demographics.* Monitored and analyzed performance metrics including Nielsen/Scarborough ratings, market research data, and financial reports to refine growth strategies and drive operational improvements.* Cultivated high-value partnerships with major sports and entertainment organizations (e.g., several universities, MiLB, NFL, and MLB), securing exclusive promotional opportunities and negotiating affiliate contracts that expanded brand reach and created new revenue streams.* Led targeted advertising campaigns, leveraging influencer marketing and direct client relationships to increase revenue generation and achieve ROI goals for clients.* Fostered strong community relationships, driving public service initiatives and maintaining a positive, impactful brand presence in each market.* Championed the integration of AI in content production, significantly improving efficiency, relevance, and scalability of content across all markets, while reducing production costs.* Designed and executed innovative revenue-generating strategies, incorporating on-air promotions, social media campaigns, influencer partnerships, and live events, resulting in an increase in client engagement and growth in brand visibility.* Crafted and delivered clear, concise internal and external communications, ensuring alignment with organizational goals, fostering transparency, and enhancing stakeholder relationships.* Launched the Agriculture News Network across 15 Ohio markets, contributing $100,000+ in annual revenue and establishing a trusted regional platform for agricultural news.

New York, Ny, Us

* Honored as one of the “100 Most Important Talk Show Hosts in America” by Talkers.com for exceptional contributions to the industry and influential public presence.* Created and produced a daily 3-hour radio show and podcast, capturing an engaged audience of 60,000+ listeners across multiple platforms, covering pop culture, sports, and politics.* Led all aspects of content development, from ideation to execution, ensuring compelling storytelling and timely, relevant discussions that resonated with a diverse audience.* Curated and managed guest appearances, interviews, and expert panels, enhancing listener engagement and broadening show appeal.* Spearheaded audience growth through strategic use of social media, digital marketing, and cross-platform promotion, driving increased brand visibility and show awareness.* Cultivated a loyal and growing fan base by consistently delivering high-quality, engaging content that sparked conversations and built a community of listeners.

* Hot AC Format Captain: Led the coordination and execution of programming strategies across 10+ similarly-formatted radio brands, ensuring consistent brand alignment and maximizing audience engagement. Developed and implemented cross-brand communication strategies, driving increases in total market share, audience ratings, and revenue for the cluster.* Executive Producer, Smiley Morning Show: Managed all aspects of production for the highly-rated Smiley Morning Show, overseeing content development, talent management, and daily operations. Delivered consistently high ratings, contributing to the show’s status as one of the top morning programs in its market.* Co-Creator, “Your Time with Kim Iverson”: Co-created and launched a syndicated night show that aired across 10+ Entercom-owned brands, growing overall audience and becoming a key part of Entercom's national programming strategy. Drove content development, marketing, and audience engagement, establishing the show as a staple in the network's evening lineup.

* Spearheaded the successful acquisition and launch of four radio stations, overseeing all phases from financing and engineering to programming and operational management.* Drove revenue growth and market share expansion through strategic programming initiatives.* Directed cross-functional teams across operations, marketing, and content development, optimizing performance and ensuring consistent brand messaging across all channels.* Negotiated and secured financing for station acquisitions, coordinating with investors and stakeholders to ensure seamless operational transitions and sustainable growth.* Implemented innovative programming strategies that enhanced audience engagement, resulting in 500% increase in audience ratings within the first year.* Managed budgets exceeding $2.5-million, ensuring efficient resource allocation and cost control while maintaining high-quality operations and content standards.* Fostered a collaborative culture, mentoring a team of 20 professionals, and ensuring continuous professional development and alignment with corporate objectives.