Scott Saperstein Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Responsible for creating and monitoring the account plans and revenue growth strategy for the top 150 accounts at Viacom Media Networks. I also managed a team of “hunters” responsible for the generation of new business ad sales revenue on all Viacom Music & Entertainment Networks / Platforms (linear, digital, social, data targeting, on-the-ground, mobile, licensing, CRM) nationwide. Over-delivered on all new business budget goals in last 13 years and developed and implemented a team revenue strategy isolating key emerging categories and accounts. I have a strong rolodex of C-level executives and agency leaders and have delivered hundreds of new business account wins in the last 13 years across multiple industry categories (e.g. Sports, Financial Services, QSR, Beauty, Retail, Pharma, E-Commerce, Technology, Entertainment, Travel). Interfaced with all divisions of Viacom Media Networks (Marketing, Production, Program Enterprises, Music, Research, Licensing, Legal and P&I) to develop Non-Traditional Revenue-generating partnerships.

New York, Ny, Us

Redmond, Washington, Us

Led all aspects of Advertising Sales and Business Development for MSN Financial Services East territory including both clients and agencies. I worked closely with the MSN Money product team, Tier 1 team, START Team and MSFT Legal to develop and launch ad packages / products for the credit, lending, insurance, banking and brokerage segments. I was intimately involved in creating advertising alliances with all major advertising agencies and clients in territory including but not limited to AIG, Aflac, Bank of America, Equifax, Fidelity, Fleet, Harrisdirect, ING DIRECT, ING Americas, MortgageSelect, MortgageExpo, NetBank, ReliaQuote, SunTrust, TheStreet.com, TD Waterhouse, US Treasury, Wachovia, AntFarm, Deutsch, Digitas, MediaContacts, StarCom, etc. I had the honor of managing, training and motivating my two account managers and one sales planner.

Developed the 2000-2001 sales strategy for Prodigy Internet that drove growth in ad and sponsorship sales from $1.2 million dollars in 1999 to over $8 million dollars in total sales for 2000-2001. Launched the Money, Auto, Personals, and Travel channels within the Prodigy Internet service while supporting the team of Prodigy developers and product managers to construct the channels based on desired specs and launch timetables. Designed a new ad serving proposal strategy for Prodigy Internet to improve tracking and trafficking capabilities for all partner clients. Managed two accounts executives and exceeded our quotas while constructing partnerships with industry leading companies such as Ameritrade, CSFBdirect, Wells Fargo, Autobytel, CarSmart, Rosenbluth Interactive, Hallmark, Amazon, etc.

Evaluated, negotiated, recommended, placed and managed national / international online advertising opportunities to obtain profitable, cost efficient and active on-line brokerage accounts with an online advertising budget of $25 million. Constructed partnerships that tapped large customer databases to acquire profitable, brokerage accounts including Continental Airlines, Barnes&Noble (bn.com), and AARP. I led the promotional team in creating and deploying unique offers that further attracted potential clients to DLJdirect and was responsible for the creation of mini-sites, landing pages, splash pages, and webmercials. Developed and executed contests, sweepstakes and additional registration vehicles to aggregate customer lists for future marketing endeavors. Managed an agency team at Kirshenbaum bond & Partners as well as an internal team of graphic artists in the creation, approval and deployment of all online media messages. Developed and maintained the Marketing Database Tracking System which reviews performance of media properties / creative executions as well as calculates ROI on media buys. The system allowed the marketing group to profile and query the accounts acquired. I was also a team member of the DLJdirect web site and DLJdirect America Online site redesign committee.

Developed, executed and managed online media plans for John Hancock, JCPenney, Delta Air Lines, and Tropicana. Tasks included budget allocation, site selection, target audience analysis, brainstorming creative execution designs and creating added-value opportunities. Created comprehensive post analysis buy reports for AT&T (Worldnet, 1800CALLATT, USTraveler, College Network, Wireless) and Lucent Technologies. Researched and evaluated new media products such as Push Technology, E-Commerce Tools, Revenue sharing systems, Affiliate Networks, etc. and created and distributed agency POV’s on new and established web sites.

Bachelors, Communication

Master Of Business Administration - Mba, Marketing / Information Systems