With a focus on Blue Chip works, I connect collections to collectors; discreetly and off market. I also offer art curation services, for both corporate clients and private homes and projects.

I consciously curated the sounds of the SEEDS Universe for those to connect with themselves and with the outside world.As an Audio Alchemist, I consult Hypha in its Sonic Strategy. Translating the essence of SEEDS into auditory form, I was responsible for: • Sound strategy• App sonification• Auditory and musical assets• Sonic signature• Video/podcasts

Spearheaded three key divisions; corporate communications, marketing & business development• Analysed market conditions, aligned marketing, PR & sales with strategy• Proposed creative commercial solutions for the UAE and GCC• Initiated the group’s PR strategy• Key accounts include; Mubadala, EXPO2020, The Dakar Rally, Motul, DSOA and Emaar

2020 - Emaar/Futtaim - Retailtainment • Creative Consultant • Bridging the gap between new digital mediums and tagible experiential within the retail space• Conceptualised and consulted key c-suite members on short-long term strategy. 2018 – Greenstone Equity Partners – Private Equity• Corporate Communications/Marketing (Consultant)• Created and scheduled a calendar of key PR, marketing & communication activity to be initiated over a number of crucial touch… Show more 2020 - Emaar/Futtaim - Retailtainment • Creative Consultant • Bridging the gap between new digital mediums and tagible experiential within the retail space• Conceptualised and consulted key c-suite members on short-long term strategy. 2018 – Greenstone Equity Partners – Private Equity• Corporate Communications/Marketing (Consultant)• Created and scheduled a calendar of key PR, marketing & communication activity to be initiated over a number of crucial touch points• Sought and confirmed global PR activity for senior execs and created all assets required• Brand guardian for all activity – selected and trained full-time marketing staff to continue with strategyAston Martin• Created the strategy and marketing outline for Aston Martin’s reintroduction to MENA region. 2011 - 2012– Kcal – F&B• Start-up advisor & franchise developer• Developed go to market strategies• Expanded product offering – monthly meal plans• Franchised & expanded brand• Marketing, experiential & development Show less

• Established the commercial division• Introduced creative consultancy & identified several new service offerings within the agency• Expanded geographical operations (APAC, Europe) • Developed teams of creative commercial thinkers • Trained teams in approach, creative understanding, presentation & listening skills• Key accounts include: Viceroy, Emaar and Bateel• Lead conversion ratio of 72% achieved in 6 months

• Entertainment consultancy (thematic core concepts – interactive special events)• Ideation – implementation & management across a number of experiences – wellness – nightlife• Marketing, digital integration & strategic alliances• Due diligence, feeder market analysis & support

• Strategised market launched for tens of new to market brands• Developed sales and promotional activity for all brands including experiential launches via tradeshows such as Gulfood• Developed entire brand launches, including experiential, radio, TV, product placement etc• Proposed a line of private label FMCGs identified as plugging a market gap• Ran due diligence diagnostics for all new to market brands • Team management

• Editor of Property Report SE Asia & HELM Superyacht• Art direction – website & print• Identification of trends, analysis & industry thought-leaders• Journalism, editing, art directing, event management & marketing

• Features writer for Arabian Business & CEO Middle East• Liaised with PR agencies to keep abreast of all news• Onsite reporting and investigation• Responsible for feature articles, news, analysis reports