Scott Schaefers Email & Phone Number

Saint Paul, MN, US

Maple Grove, MN

Leading marketing, communication and customer experience teams for ProAg, one of the premier approved insurance providers to the farming industry. Working closely with our agents to provide superior crop insurance solutions for their agricultural clients. Developing innovative strategies and solutions to meet the changing needs of our distribution channel.

Shoreview, MN

• Independent consultant providing a wide-range of marketing and strategic solutions to diverse client base.
• Developed new message platform and provided website design consultation and recommendations
• Facilitated new product development and strategy discussion for virtual reality technology start-up
• Developing business plan and strategy for higher education start-up aimed at boomer encore careers

Saint Paul, MN

• Drive marketing strategy of $860M division comprised of 4 unique businesses whose products and services were aimed at small businesses, vertical markets (trucking) and distributed through multi-tiered distribution.
• Created and implemented integrated marketing campaigns by refining target segments, developing key messaging, providing creative direction for promotional tactics and sales support tools, resulting in:o Increased.
• Provided customer and market insights through both primary and secondary research resulting in the pursuit of new customer segments and markets
• Coordinated all industry trade shows resulting in increased brand awareness and prospects
• Planned/coordinated all agent related events with top performing agents representing 83% of revenues
• Spearheaded website redesign including mobile enablement, enhanced SEO capabilities, web analytics and deployment of digital assets increasing site visitors by 100% over previous site

Greater Minneapolis-St. Paul Area

• As an independent consultant, provided a range of marketing and strategic solutions to a diverse client base.
• Leading three distinct organizations through visioning process on how to become more customer centric. Conducting strategic assessment of each business, identifying ways to transform systems and gain synergies with one.
• Developing growth strategy to expand business within an existing market segment and making recommendations to executive leadership.
• Providing merger and acquisition strategy overview to executive management.

Greater Minneapolis-St. Paul Area

• Overall responsibility for $1.0B of revenue across the Enterprise. Managed 40+ employees and multi-million dollar budgets through period of great transformation.
• Grew corporation’s largest customer acquisition program by 13%, bringing in an estimated 575,000 small business customers annually through B2B direct marketing efforts.
• Realized $800,000 in annual cost savings, reduced product sku’s by 30%, and aligned pricing across 4 brands through new “Simply the Best” customer focused initiative.
• Managed 23 eCommerce sites, accounting for 50,000 first time buyers and grew revenue by 9% to over $75M in revenue. Realized $1M of order processing savings.

Greater Minneapolis-St. Paul Area

• Responsible for the identification and recommendation of potential acquisitions to the Executive Leadership Team, resulting in the $700M acquisition of New England Business Services in 2004, Deluxe’s largest.
• Helped identify over $60M of corporate synergies and led sales and marketing integration teams which realized $2M in revenue gains and $7M in cost savings.
• Developed filtering process, built business cases, and made recommendations for approximately dozen potential targets related to our core business and adjacencies.
• Created 3-year strategic plans consisting of competitive and market analysis, strategies and tactics, and revenue/cost projections resulting in 8.8% CAGR for the division.

Greater Minneapolis-St. Paul Area

• Overall responsibility for $250M of product revenue and $22M of eCommerce channel revenue while managing the efforts of 14 people and multi-million dollar budgets.
• Pioneered Deluxe’s entry into eCommerce, developing the vision and launching its first fully integrated web sites, which grew to represent $27M or 11% of revenue for the division.
• Introduced new check screening service (patent pending), reducing fraud attempts 5-fold and provided $15M in revenue since inception.
• Regained Microsoft as strategic alliance after 5-year absence, representing $10M in annual revenue and led $2M legacy system enhancement to meet new client’s needs.

Mba, Marketing

Activities and Societies: Outstanding MBA Of The Year Award

Bs, Business Administration