Scott S. work email
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Scott S. personal email
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Scott S. phone numbers
I am a roll-up-your-sleeves inspirational marketing leader with a history of transforming companies via digital and eCommerce strategies. My experience spans both B-to-C and B-to-B within Fortune 500 and IR500 companies: Dell, USAA, Lands’ End, Accenture, Brookstone.STRENGTHS• Digital Marketing & eCommerce• Omni-Channel• Social Media• Mobile Marketing• Customer Acquisition• Customer Retention• CRM• Direct Marketing• Inspirational Leadership • Turn-Arounds• Digital Transformation• Platforms• UI and Information Architecture• Content Marketing • Promotions• Multivariate Testing• P&LEXPERIENCEMost recently I served as the VP of eCommerce where I led Brookstone.com's drive back to profitability after joining the company directly after it emerged from bankruptcy. With P&L responsibility for Brookstone’s direct business I retooled the talent, platform, digital marketing and online merchandising strategies which delivered positive EBITDA contributions to the company’s bottom line.Prior to Brookstone, I served as VP eCommerce for Acquity Group, Accenture Interactive. In this role I was responsible for management of the P&L and all aspects of online marketing, content management, operations and development for a $5B Fortune 500 B2B enterprise client.I previously served as the Director of Digital Marketing at Lands' End. My organization managed all aspects of Online Marketing inclusive of SEM, SEO, Affiliate Marketing, Online Marketplaces, Comparison shopping and Behavioral Display Advertising. In addition, I had responsibility over content management operations and site capabilities for all of the Lands' End Web and Mobile properties. My team also spearheaded the Brand's entrance and embrace of Social Media. Ultimately, I also assumed responsibility for the Catalog business. Prior to USAA, I served in Sr. Management roles at USAA, Dell, and L3 Communications
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Former Cmo And Ecommerce LeaderRetired 2020 - PresentLondon, Gb -
Chief Marketing OfficerEmerson Ecologics 2017 - 2019Manchester, Nh, Us -
Vice President, EcommerceBrookstone Jun 2015 - 2016Merrimack, Nh, UsI served as the VP of eCommerce at Brookstone where I led Brookstone.com's drive back to profitability. With P&L responsibility for Brookstone’s direct business, I had ownership of digital marketing, digital merchandising, online operations, affiliate marketing, site capabilities and the Amazon marketplace. Re-engineering all aspects of online business in less than a year, we drove increases in visits, revenue, average order value, customer acquisition and margin $’s while driving down operating costs. -
Vice President, Ecommerce & Digital, Acquity GroupAccenture 2013 - 2015Dublin 2, IeI served as VP eBusiness for Acquity Group, Accenture Interactive. In this role I was responsible for management of the P&L and all aspects of online marketing, content management, operations and development for a $5B Fortune 500 B2B enterprise client. -
Director, Internet MarketingLands' End Oct 2008 - 2013Dodgeville, Wi, UsI served as the Director of Internet Marketing at Lands' End. My organization managed all aspects of Online Marketing inclusive of SEM, SEO, Affiliate Marketing, Online Marketplaces and Behavioral Display Advertising. In addition, I had responsibility over content management operations and site capabilities for all of the Lands' End Web and Mobile properties. My team also spearheaded the Brand's entrance and embrace of Social Media. Ultimately I assumed responsibility for catalog marketing as well. -
Executive Director, Interactive MarketingUsaa Jul 2006 - Oct 2008San Antonio, Texas, UsThe marketing organization which I founded and directed is responsible for demand generation and conversion through USAA’s online and mobile channels. Managing a multi-million dollar budget and multiple advertising and interactive agency partnerships, we led the migration of USAA’s customer acquisition and development strategies to a more efficient online channel. Specifically, the Interactive Marketing organization manages all aspects of Search Engine Marketing, Search Engine Optimization, Display Advertising, E-Mail Marketing, Social Networking, site merchandising and partnerships with aggregators, ad networks, and financial products shopping sites. -
Head Of Crm & Sfa, Global EbusinessDell 2003 - 2006Round Rock, Texas, UsSELECTED RESULTS:Stood the “Global Business Intelligence and Data Management “ Product Management Organization Delivered $28M in annualized incremental OpInc @ 4X ROI in 2006Created and executed Dell’s Customer Data Integration (CDI) Strategy – Consolidating Dell’s customer Information across the globeGlobalized Dell’s E-Intelligence and Web Analytics capabilitiesDelivered “Customer Profitability” analytics tools enabling the identification high profit / low support home customers Directed the delivery of Sales Tools in 2005 delivering $32M in annualized incremental OpInc Established Global Sales Force Automation (SFA) programDelivered CRM tools comprising Account Management, Pricing Analytics, Contact Management and Sarbanes/Oxley compliant Order Management Systems -
Head Of Online Store Product Management, Americas EbusinessDell 1998 - 2003Round Rock, Texas, UsSELECTED RESULTS:Delivered Dell's 1st frictionless eBusiness platform and operations which now accounts for over $3 Billion in revenue per annumExtended e-commerce platform and operations to Canada and Latin AmericaDelivered a 15 point improvement to customer satisfaction scoresEstablished the “Quick Impact” program at Dell - A RAD method to deliver monthly product enhancements Co-developed Online Waterfall metrics – A methodology to measure eCommerce operational and financial performance
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Ecommerce Sr. Marketing ManagerStream International / Corporate Software / L3 1993 - 1998SELECTED RESULTS:Established world's 1st e-commerce channel for Software Licensing Generated over $100M in incremental sales via e-commerce channel – 10% of Total Revenue
Scott S. Skills
Scott S. Education Details
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Southern New Hampshire UniversityMarketing -
Westford Academy
Frequently Asked Questions about Scott S.
What company does Scott S. work for?
Scott S. works for Retired
What is Scott S.'s role at the current company?
Scott S.'s current role is Former CMO and eCommerce Leader.
What is Scott S.'s email address?
Scott S.'s email address is ss****@****ics.com
What is Scott S.'s direct phone number?
Scott S.'s direct phone number is +160357*****
What schools did Scott S. attend?
Scott S. attended Southern New Hampshire University, Westford Academy.
What are some of Scott S.'s interests?
Scott S. has interest in Model Railroading, European History, Driving Corporate Cultural Change, European Automobiles, General Aviation, European Travel, Purcussion.
What skills is Scott S. known for?
Scott S. has skills like E Commerce, Web Analytics, Online Marketing, Email Marketing, Sem, Digital Marketing, Seo, Marketing Strategy, Web Marketing, Integrated Marketing, Affiliate Marketing, Online Advertising.
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