Scott Sharp Email & Phone Number

Chagrin Falls, Oh, Us

Personal consulting service, which offers proficiency in e-commerce, conversion rate optimization, analytics, and digital marketing.I collaborate with brands directly, while also partnering with agencies as a subcontractor. My portfolio includes collaborations with brands like Step One, focusing on conversion rate optimization, and Bloomtech, where I contributed to analytics and attribution initiatives.

San Francisco, Ca, Us

Columbus, Oh, Us

• Led three-person ecommerce team, responsible for the management of $30M+ D2C ecommerce store, including user experience, product catalog, performance, technology, and integrations with third-party systems• Owned and executed digital product roadmaps for Shopify Online Store and conversion rate optimization experimentation program, scaling the A/B testing velocity 10x and driving a 40% increase in YoY revenue• Overhauled web analytics tracking to increase granularity of event tracking, including migration to Google Analytics 4. Built detailed reports, analyses, and dashboards for critical business areas, including conversion funnels, merchandising, and online user behavior• Managed relationships with 3rd-party agencies and vendors for web development, loyalty, and referrals

Columbia, Md, Us

• Provided strategic leadership to clients in the areas of experimentation, A/B testing, personalization, analytics, and managing optimization programs. Client roster included $1B+ brands such as Under Armour, Stellantis, and Vanguard• Created, managed, and executed detailed experimentation roadmaps, overseeing the ideation, project management, and results analysis and reporting• Built comprehensive measurement strategies and testing plans to ensure detailed insights were derived from experiments

Westlake, Ohio, Us

• Led conversion rate optimization programs for key properties, including BudgetDumpster.com and Dumpsters.com • Increased experiment velocity from < 1 test per month to 5 tests per month, without adding additional headcount, while also running more successful experiments• Developed, owned, and executed experimentation roadmap, experiment prioritization and resource allocation, and experimentation insight sharing across the entire organization • Worked closely with BI and analytics team to ensure thorough and accurate recording of digital behaviors, including analytics and tag management strategies and implementation • Provided guidance and expertise to marketing leadership team to ensure effective experimentation across multiple channels, including websites, ecommerce flows, email, SEO, and paid media

Kentfield, Ca, Us

• Led conversion rate optimization engagements for $100M+ e-commerce and direct-to-consumer clients, including Allbirds, Tory Burch, DoorDash, and Teachers Pay Teachers • Consistently achieved 20x+ ROI on optimization program costs on a quarterly basis • Responsible for conceptualizing, executing, and analyzing experimentation roadmaps for 5-7 clients at a time• Led monthly e-commerce product management meetings to share learnings and industry developments• Executed thorough analytics investigations to uncover low-performing areas of website, better understand customer behavior, and analyze differences in behavior when running optimization experiments

Cleveland, Ohio, Us

Cleveland, Oh, Us

Cleveland, Oh, Us

Accountable for developing and executing a digital marketing strategy that generates leads and converts leads to sales.Full marketing stack execution including:• CRM and web analytics• Conversion rate optimization• Marketing automation• Email marketing• Paid search and social advertising• Display advertising• SEO• Website strategy• Landing page optimization

Cleveland, Oh, Us

Coordinate with technical and marketing staff to deliver web development and marketing services to over 50 academic departments and interdisciplinary programs.

Cleveland, Oh, Us

Master Of Business Administration (Mba), Marketing

Bs, Information Systems