Scott Shern Email & Phone Number

California, United States

San Francisco , Ca , Us

San Francisco, Ca, Us

Skilled at taking a business problem and finding a creative solution that engages consumers and motivates action. Clients include: Owen Jones/Portland, Genentech/SF, GilmoreGroup/NYC, Wells Fargo/SF, BlueWolf | IBM/SF, and Parallel Advisors/SF.

New York, New York, Us

San Francisco, California, Us

Lead Creative Director of Copywriter/Art Director teams responsible for the development of marketing campaigns for multiple lines of businesses. Managed the day-to-day creative development from concept to execution. Responsible for ensuring that all video content met Wells Fargo brand standards — and integrated seamlessly with every campaign touch-point. Chief liaison between creative and account leads from both in-house and external agencies. Lead creative representative in the development of Wells Fargo’s Marketing Video Center of Excellence.ACCOMPLISHMENTSWarriors To Summits SponsorshipIncreased brand awareness through our support of Warriors to Summits and engaged millions of consumers through an integrated marketing approach that included social, experiential, in-store, digital, and PR, resulting in3.1mm impressions and 375k engagement.Wells Fargo In-Store Advertising and Digital Signage NetworkEvolved digital signage content from a static position to an engaging, rich, and dynamic format that increased recall rates of Wells Fargo marketing campaigns. Lead team that created 286 ad units in 13 unique categories for 13 different lines of businesses which ran on four different screen formats in under 10 months.

San Francisco, California, Us

Lead creative manager of Copywriter/Art Director teams responsible for the development of in-store marketing campaigns for multiple lines of businesses. Managed the day-to-day creative development from concept to execution.ACCOMPLISHMENTSDesigned, directed, and implemented re-brand of all communication products; Developed and produced brand standards; Creation of print collateral and web graphics. Lead creative on In-Store Digital Signage channel development.Creative lead on Wachovia mortgage’s first Direct Response TV campaigns. “The ad received significantly above average for all key metrics including: Spoke directly to me, Clever, Makes me want to take action, Worth talking about, and Informative.” — Brand Tracker

Us

Managed creative teams who designed direct mail, newspaper, in-branch posters, counter cards, and supporting sweepstakes materials for DeNovo initiatives (new branch openings). ACCOMPLISHMENTSSupervised the design of the Annual Report, PINC Print Excellence Gold Award winner.Created Brand Standards that unified marketing materials in the entire World Savings enterprise footprint.Supervised the design and execution of national direct mail program that generated the single highest monthly deposit growth in company history, and the highest quarterly deposit change in company history. This program generated $2 billion in deposits, doubling the previous record of $952 million.

Marina Del Rey, Ca, Us

Creative team lead responsible for Brand Response marketing campaigns. Clients included: Webvan.com, iMotors.com, EA Sports.com, and eLuxury.com.

Clients included: Permax, Zanaflex, Connetics, and Neutrogena

I was part of the lead team that launched Mizuno USA®. Created Mizuno’s first TV spot in the United States featuring Chipper Jones from the Atlanta Braves. That same year I helped launch Mizuno’s Wave Technology running shoe, which is now the go to shoe for a majority of Olympic athletes worldwide.

Boulogne Billancourt, Fr

Contract Art Director