Scott Shober Email & Phone Number

An accomplished growth strategy and market intelligence advisor. A results-driven and analytical practitioner who emphasizes strategic marketing/sales fundamentals built from a solid fact base. An effective partner collaborating with management to produce innovation and solve strategic challenges. Comprehensive knowledge and experience in directing qualitative and quantitative market research programs resulting in actionable insights for clients who are leaders in their industries.

Listed skills include Market Research, Competitive Analysis, Strategic Planning, Business Strategy, and 13 others.

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  Director

  Ducker Worldwide

  May 1996 - Present - Jacksonville, Florida Area

  Responsible for selling, planning and executing all elements of growth strategy, innovation and market intelligence programs for global clients across a range of consumer, industrial and private equity markets. Key strategic services which I have helped clients address include:• Market intelligence, external analysis• Growth strategies• Competitive intelligence and financial forensics• Customer insights• Channel optimization• Competitive positioning• M&A transaction and market/customer due diligence• New product development and commercialization• New market entry• Sales and Marketing process improvement• Portfolio pricingCore skills include:• Extensive background in market intelligence, competitive and customer intelligence• Comprehensive research design and management of qualitative and quantitative studies, including competitive intelligence, new technology and product concept assessments, market size and segmentation, market forecasting, strategic planning, purchase behavior and customer voice modeling, as well as market due diligence for private equity transactions• Significant experience with primary research design, in-depth interviewing, focus group moderation, questionnaire design, patent research, data analysis, forecasting, report development, and delivering compelling presentations for audiences of all sizes and levels within an organization• Proficient with Sawtooth Conjoint tools, SPSS and advanced statistical analysis, including: regression, factor reduction, cluster analysis (hierarchical, K-means), MaxDiff, conjoint (CBC, ACA, ACBC), chi-squared, t-test, ANOVA, correlation, Van Westendorp, Kano, NPS, etc.• Responsible for developing and managing client and vendor relations, developing detailed project budgets and schedules, securing all resources, and leading primary research teams to deliver studies with aggressive timelines and budgets• Competitive intelligence trainer• Industry speaker for various organizations