Lead all business operations for the industry's most respected digital marketing agency for law firms, growing annual revenue from $3 million to $20 million since 2019. Hennessey Digital is an all-remote company that has received nods from the U.S. Agency Awards and the US Search Awards, as well as The Financial Times list as one of the fastest-growing companies in the Americas. It’s been honored on the Inc. 5000 list of fastest-growing private companies in America and the Quartz list of Best Company for Remote Workers.

• Business Development & Operations: Led the largest privately-owned test prep & admissions consulting company in the world, reporting to company owners. Exited when the company was acquired by Varsity Tutors in December 2018.• Cross-Functional Leadership: Demonstrated consistent high-level oversight of eight direct reports, 15 HQ staff, and hundreds of instructors and counselors around the world; set priorities and strategy with owners, and allocated $2M, hiring and developing talent in Finance, Marketing, Sales, Customer Experience, Technology & Engineering. • Channel Strategy: Guided the company into new markets and business lines to drive 140% YoY growth in online test prep courses. Led creation of new online learning tools that generated up to 7,000 new leads per month. Steered company into high-end college test prep and admissions counseling, which became the company’s second-largest business within two years.• Talent Acquisition: Drove build-out of the admissions consulting team to become the largest and highest-rated in the industry, with thousands of five-star average ratings on public review sites. Invested in development opportunities, recording high retention despite competitors’ competitive compensation.• Partnerships: Partnered with industry players–Bloomberg, Businessweek, GMAT Club, Beat the GMAT, and Clear Admit–increasing website traffic 250%, from referral channels, and optimized the funnel via affiliates.• Demand Generation: Used creative solutions in media buying across the marketing mix, including direct mail and the mobile app. Leveraged Salesforce, MailChimp, Marketo, Zapier, WordPress, Optimizely, Google Optimize.• Digital Marketing & Analytics: Led a digital-heavy investment in Google Ads, Bing Ads, Facebook, Twitter, and Search Engine Optimization (SEO) with focus on automated bidding and programmatic display ads.

• Strategic Product Roadmap: Won upper management support by presenting three-year roadmap for Scrubbing Bubbles bath cleaners, identifying new product and base product innovation opportunities in Household and Retail.• Expansion: Led the most successful line extension in Scrubbing Bubbles aerosol cleaners history, bringing the business to $100M+ in annual revenue for the first time since it was acquired (1998). Managed a ~$22M Advertising/Promotion budget. Delivered sales at 123% of budget, net profit at 137% of budget in first full year on the business.• Materials Packaging Innovation: Drove ~100% growth in the Flushable Wipes category with minimal R&D.• Hispanic Market: Identified a new insight and launched product’s first Spanish-language campaign; oversaw the agency and market research team from strategy through successful copy testing to print and television production.Brand Manager - Scrubbing Bubbles Brand (May 2007 - Mar. 2008)Associate Brand Manager - Scrubbing Bubbles Brand (Jan. 2006 - May 2007)Assistant Brand Manager - Ziploc Brand (Aug. 2004 - Jan. 2006)

• B2C Online: Established company firsts in direct and online marketing programs that were sustainable and universal for future campaigns; drove product and service revenue by launching a systematic online direct marketing program that converted web site visitors to subscribers of premium products and services.• Service Packaging: Led interdepartmental team representing Customer Service, Design, Engineering, and Marketing to launch new financial advice service that met $750,000 sales target in first year. Identified market opportunity, created concept, and launched new online seminar product line.

• Enterprise Software: Owned up to $200M in business product marketing initiatives as youngest team member in small business-development team, reporting directly to CEO. Represented the company at conferences and tradeshows.• Field Sales: Partnered with sales force to land several key partners, gaining $2M in indirect annual sales.