Scott Sipherd Email & Phone Number

Salt Lake City, UT, US

• Manage all Metro Global Ventures marketing and that of the companies in its portfolio. Responsible for all aspects of marketing, including strategy, research, analytics, messaging, brand strategy, communications.
• Built a marketing organization for Metro Global Ventures companies Sun IP, Fluid Gifts, and Park Evaluations/Translations.
• Developed messaging and strategies for Sun IP and Park Evaluations/Translation
• Implemented marketing automation, content marketing, event marketing, and social channels.

Salt Lake City, Utah, US

• Manage all aspects of marketing, including strategy, research, analytics, messaging, brand strategy, communications, advertising, press relations, analyst relations, lead generation, and sales enablement.
• Built a modern, efficient marketing organization that quickly increased awareness, lead generation, and revenues.
• Expanded marketing channels to comprehensive and effective omnichannel campaigns with precise monitoring.
• Developed messaging, products, and programs to reposition Eccovia as a leading provider of SaaS platforms, data warehousing, artificial intelligence, deep learning, predictive analytics, and services in the Social.

Orem, Utah, US

Lead all aspects of marketing and product marketing, including strategy, research, analytics, messaging, brand strategy, communications, advertising, press relations, analyst relations, lead generation, partner marketing, and sales enablement.

Salt Lake City, Utah, US

• Managed product launches and feature introductions, created competitive positioning and messaging, and produced buyer insights and sales tools/training. Repositioned RiskRecon as a thought leader with research.
• Corporate marketing – developed content and provided branding website design, project management, and support.
• Thought Leadership – developed content and relationships with Forrester for RiskRecon to showcase our product.
• Demand generation – supported trade show / open house events, lead generation, and email marketing campaigns.

Pleasanton, California, US

• Transformed Radius XR into a vision care platform provider that provides assisted vision, diagnostic and therapeutic services. Radius XR assists legally blind users see with a wearable virtual reality headset.
• Developed messaging and programs to reposition Radius XR, increase awareness, and generate leads and revenue.
• Developed an integrated marketing framework that delivered rich targeted content with marketing automation, Salesforce CRM, SEM, social media, event, email, and content marketing.
• Delivered lead generation through social advertising, thought leadership, Internet, content, and email marketing.
• Worked with Sales to provide leads and resources.

San Antonio, Texas, US

• Transformed TINT into an enterprise social media content platform provider using artificial intelligence and deep learning to empower marketers by integrating earned content and the power of social media across every.
• Developed messaging, strategies, and marketing programs that repositioned TINT as an enterprise content platform.
• Built a marketing framework that delivered rich targeted content with HubSpot, Salesforce, SEM, and social media.
• Delivered lead generation through social advertising, thought leadership, Internet, content, and email marketing.
• Worked with Sales to provide leads, resources, and training to engage new markets and senior-level executives.

San Ramon, California, US

• Transformed ARC into a leader in managed print and content services and SaaS solutions utilizing deep learning and big data to extract intelligence. Built a modern, efficient marketing organization.
• Developed strategies and implemented marketing programs that transformed ARC into a professional service, then a SaaS solution provider, ultimately a provider of deep learning in content management and MPS.
• Transformed ARC into a content services leader, recognized by Gartner. Created and executed go-to-market programs growing service from $20M to $90M in 5 years, capturing a third of the industry’s largest organizations.
• Established marketing stack that delivered rich targeted content with Oracle Eloqua, Salesforce CRM, Internet, social media, event, email, and content marketing. Exceeded lead gen goals in 2016 by 250%.

Palo Alto, CA, US

• Managed Graphics Solutions Business marketing, transforming the digital print industry with cloud solutions and marketing programs. Exceeded market share, revenue, and profit targets. Positioned HP as the industry.
• Developed and executed marketing programs that established HP as the industry leader and opened new markets.
• Mentored a team, leveraging individual talents to produce optimal results and marketplace leadership.
• Managed go-to-market, industry, and customer marketing to capture market share and grow new markets.
• Developed programs that led HP to become the industry leader and exceed revenue and profit targets.
• Managed thought leadership, customer marketing, and lead generation activities.

Palo Alto, CA, US

• Created new markets for HP cloud solutions. Managed solutions business with solid predictability and business judgment. Supported HP’s $1B acquisition of Indigo. Monitored business performance, competition, and trends.
• Delivered breakthrough cloud solutions enabling HP, Shutterfly, and others to create highly profitable markets.
• Managed solution marketing and defined requirements for cloud workflow solutions.
• Developed marketing programs enabling sales to exceed revenue and profit goals.

Norwalk, Connecticut, US

• Developed business cases for Production Systems Group. Led cross-departmental team interfacing with senior management, product groups, operating units, partners, and third parties.
• Managed $2M annual market research budget to study the marketplace, develop, and validate $19B business case.
• Cultivated relationships for inbound and outbound OEM businesses.

Norwalk, Connecticut, US

• Transformed the print industry with color production class solutions and positioned Xerox as the industry leader. Managed a team of eight and all areas of product marketing.
• Managed a team of marketing managers to expand the product line, engage partners, and extend into new industries.
• Managed Xerox’ partner marketing, including strategic alliances, development and marketing partners.
• Conducted market research and analysis to define DocuColor product family. Uncovered an opportunity that grewrevenues by $1.4B or 40% with only an investment of $60K. Awarded Xerox’ corporate commendation.
• Performed all product management and marketing functions and developed go-to-market strategies and materials and sales education programs for direct and indirect channels in finance, banking, and professional services.
• Supported Xerox’ $25M Drupa trade show marketing program, the largest in company history.

Post Graduate Css, Business Administration And Management, Marketing/Marketing Management

Mba, Business Administration And Management

Bachelor Of Arts (Ba), Art And Design