Scott Smith Email & Phone Number

Roseville, Ca, Us

Sunnyvale, California, Us

I provide strategic Analyst and Influencer Relations services and have helped B2B companies take full advantage of their relationships with the global Information and Communications Technology (ICT) analyst community for the better part of two decades, while maximizing the value from analyst-related spend. I’ve worked in both agency and in-house roles, and focused on a broad set of technologies.In 2023, I set out on my own to provide my services to B2B companies as a freelancer through ARphilic. If you are a startup or emergent company seeking to implement a new AR program and need help getting it designed and off the ground, or if you are a larger organization that needs additional help to augment an existing program, please contact me – I can help.Mobile: +1.408.438.3408

I’ve partnered with a longtime tech recruiter friend of mine, 🔎 🎤 Mark Tortorici 🎹 🎶 to launch a limited podcast series called “The Recruiter of Oz.” In this series, Mark and I will have thoughtful, candid discussions relevant to job seekers, as they navigate the process and intricacies of finding gainful employment.

New York, Ny, Us

• Built Analyst program from an ad hoc series of tactics to a replicable framework based on best practices• Strategic oversight/executive consultation and execution for Dataiku’s global analyst relations program• Owned program/project management for all research submissions (including all major ranked research including Magic Quadrants, Marketscapes and Waves)• Create and manage executive AR engagement program for Dataiku CEO focusing on new market creation• Global AR budget management

San Jose, Ca, Us

• Led AR for network security and SASE programs• Developed and drove strategy/execution for Cisco’s global Cybersecurity analyst relations group• Provided regular strategic AR counsel to Cisco Security GM and PMM/PM VPs• Managed AR budget for line of business• Mentoring and management of three AR managers

Fort Lauderdale, Fl, Us

I led analyst relations for Citrix Networking, which includes the Application Delivery Controller, Citrix Analytics Service, SD-WAN, Web Application Firewall, Unified Gateway products. In addition to my core role, I am also the AR lead for the Citrix security initiative.

San Jose, Ca, Us

FORESCOUT TECHNOLOGIES, INC.ForeScout is a pre-IPO IT security company providing next-generation Network Access Control (NAC) technology that gives IT departments complete visibility and control over devices accessing their networks. Head of Global Public Relations, Analyst Relations and Social MediaResponsible for developing PR and AR strategy in conjunction with Directors of Marketing and Solution Marketing, and CMO. Creates global tactical plan from strategy, trains direct reports and external resources on objectives and drives process in all applicable regions including the US, UK, DACH, France and APJ.•Drove transition of new CEO by providing direct and ongoing executive communications counsel, developing C-level message platform and talking points, and overseeing a successful launch of his appointment, which was picked up in numerous trade and business outlets including CBS, The Huffington Post, SC Magazine, CRN, etc.•Revamped corporate social media model to increase engagement with key constituents, established regular cadence of content for all main platforms (blog, Twitter, LinkedIn, Facebook) and organically grew followers on blog by ~33%, Twitter by ~25% YoY, LinkedIn Groups by 10% YoY.•Managed named customer reference program and secured an average of one new case study/press release/speaking slot per month.•Maintained leadership position for ForeScout CounterACT in major analyst reports including the Gartner Magic Quadrant.•Created press release roadmap and crafted/distributed an average of four press releases per month.•Two direct reports

Austin, Tx, Us

HID GLOBAL, IDENTITY ASSURANCEHID Global is a leading provider of technologies that allow the creation, management and use of secure identities. The Identity Assurance business unit provides IT security solutions for strong authentication/credential management and single sign-on.Segment Marketing Communications ManagerResponsible for the development of strategic positioning and messaging, marketing collateral and global lead-generation assets for HID Global logical access offerings. Manages business unit public relations and analyst relations, with heavy emphasis on redefining the market and providing expert commentary on key industry trends.•Drove AR and PR strategy and execution for global BU including all major analyst reports (MQ, Wave, etc.)•Developed message platform from the top down, defining key corporate differentiators and supporting messages. Successfully built messages into over 52 sales documents, an entire Web content revamp and an all-levels training program to ensure that global outbound spokespersons delivered a consistent ‘compel-and-inform’ corporate story.•Created IA speaker bureau, and developed repository of speaking submission topics for targeted industry events, securing placements at key horizontal and vertical events including RSA and CloudSlam.•Maintained leadership position for ActivIdentity/HID Global in major analyst reports including the Gartner Magic Quadrant.

San Jose, Ca, Us

STERLING COMMUNICATIONS Sterling Communications is a boutique high technology public relations and creative services firm. Client roster is varied, but is heavily-focused on the mobility and security industries. Account SupervisorResponsible for strategic oversight on accounts, outbound media and analyst relations, primary client contact and team management. Account supervisors generally maintain a client load of between three and five accounts, depending on the size and scope of each.•Oversaw agency flagship account (Mitel) and acted as the primary contact and counsel for client. Managed team of two account executives and team averaged 10-15 proactive and reactive briefings per month resulting in almost 150 unique articles in key media outlets over the course of a year and a half.•Conceptualized and produced short agency podcast series (four episodes) to discuss issues pertinent to client industries and PR practices.

SCOTT SMITH STRATEGIC COMMUNICATIONS Consultancy providing project-based strategic media and analyst relations, content creation and campaign planning services to a broad range of companies in the security, enterprise software, storage and semiconductor manufacturing industries.Owner/ConsultantProvides communications and content creation services to companies ranging from ~$10M - $1B+. Recent project results include:•Developed detailed PR Playbook for Duo Security, which included rotating roster of proactive pitches, messaging and briefing scenarios. Utilized Playbook content to create and place two contributed articles, and secure expert commentary briefings with target media outlets.•Provided counsel and writing services to emergent Israeli security startup CEO in the development of new corporate messaging in preparation for US launch of product/company.

Milpitas, California, Us

SEMICONDUCTOR EQUIPMENT AND MATERIALS INTERNATIONAL (SEMI) SEMI is the global industry association serving the manufacturing supply chain for the micro- and nano-electronics industries including: Semiconductors, Photovoltaics (PV), LED, Flat-Panel Display (FPD) and Micro-electromechanical Systems (MEMS).Senior Global Public Relations, Analyst Relations and Social Media ManagerResponsible for the development of strategic global positioning and messaging, statistics reporting, content creation, analyst and media relations, events management and overall global direction of the PR and AR functions. •Generated significant visibility for SEMI industry initiatives including PV, Market Statistics, EHS, Standards and Public Policy. Secured regular placements in key industry trade, major business and daily media outlets, and established SEMI executives as industry experts and first-call commentators. •Developed 95 percent of corporate internal and external news releases (~100/year), and made regular editorial contributions to various member publications.•Conceptualized, produced and distributed 13-episode Voices of the Industry podcast series, which went from 10 to greater than 300 downloads per episode over course of series. Generated significant visibility for member initiatives/products/processes.

San Francisco, Ca, Us

-Managed campaigns and team for Sybase (enterprise applications) business units-Developed technical articles and press releases for Sybase-Trained and managed senior associate -Conducted business development effort focused on digital content creation and enterprise application markets

San Jose, California, Us

-Provided strategic direction and tactical execution for client roster including Transmeta, OKI Semiconductor and ClearSpeed (semiconductors), FileNet and Kingdee (enterprise applications), BPM Forum and CMO Council (affinity groups)-Managed multiple PR campaigns for Transmeta (microprocessor manufacturer), securing over 150 briefings with key press resulting in over 350 articles/mentions in target media outlets in 2004-Managed successful multi-faceted vertical campaign for major ECM vendor

New York, Ny, Us

Main account - SAP

-Managed PR function for agency, and worked in conjunction with advertising department to deliver comprehensive marketing-communications programs to roster of clients including Force Computers (HA/HE scalable server systems), Galil Motion Control (motion controllers), and Smart Modular Technologies (memory chips)-Developed and placed numerous technical articles focused on AIN and PSTN applications -Played integral role in advertising design process and copywriting-Team and budget management/planning

New York, Ny, Us

-Established Shandwick North American Reviews lab for Hewlett-Packard MCD, NetServer and BDD divisions, and successfully launched multiple product lines for Hewlett-Packard-Hired/supervised two quality assurance specialists and managed day-to-day lab operations-Created and managed technical reviews program, launched multiple SKUs of H-P ePC, OmniBook and Vectra platforms; managed key media and analyst relationships; secured reviews in all top-tier publications

Ba, Psychology

Aa, General/Business

Diploma, General Studies

Education record