Scott Smoot Email & Phone Number

Salt Lake City, Ut, Us

Utah, United States

Started an agency with the intent to help business of all sizes to grow and develop, with a focus of utilizing AI tools. AI has reached a point where all digital marketers should be utilizing it, and I take that mentality with me in the consulting work that I do. This software will not replace anyone's jobs, but it will change how we do things. Embracing the change means staying ahead of the curve and growing your business. Any tool, however, is only as good as the experts using it. That's where I come in, helping businesses grow using the 18 years of experience to drive growth within paid media.

San Francisco Bay Area

Managed over $1MM in advertising spend for the headlining client of the agency. Managed the relationship, and all Google Ads & Microsoft Ads spend. I partnered with the owner of the agency in maximizing the lead production and value for the client. I also worked with CRO, via our web developers, Social, and SEO teams to coordinate a full digital marketing strategy. While working at the agency, I completely restructured all of the campaigns, employing best practices in search, improving our lead production YoY. I also managed a smaller eComm client in the rugs and home furniture space, including their shopping feeds via GoDataFeed, and via PMax and traditional shopping listings. I was able to help this struggling NY based retailer grow their brand and non-brand revenue by more than 150% YoY, while maximizing ROAS. I also helped drastically improve reporting capabilities, many of which were adopted throughout the rest of the agency. This included automated reports, helping to streamline imports into Google Ads from Salesforce and Google Analytics, as well as preparing numerous analytical deliverables.

Chicago, Illinois, United States

After working with Quantic Mind for over a year, the company was acquired by Centro, which is now Basis. I worked on the Paid Search team focusing on the larger national and international accounts.Main duties involved budget management, and ensuring full delivery of expected ad spend.

Greater Salt Lake City Area

Joined a very small start-up agency with the intent of helping it to grow and expand. This resulted in wearing a few different hats and helping out in various aspects of the company. After a year, QuanticMind was acquired by Centro, which later changed its name to Basis.Established standard operating procedures for reporting, script utilization, task scheduling, and account setup to enhance agency efficiency. Led the strategy and execution of Paid Search campaigns, delivering tailored solutions for a diverse portfolio of over 30 startup and mid-sized clients. Successfully retained and revitalized several at-risk accounts, earning the informal title "client whisperer" for exceptional client relationship management.

San Francisco Bay Area

While working at 3Q I lead all aspects of the client relationship. This included communication, project management, strategy, and team management. I was primarily responsible for paid search (Adwords and Bing), but also managed social (Facebook and Snapchat), and various mobile campaigns (mobile networks as well as Apple Search and UAC). I also hired and grew a team up to 4 people. My clients varied from small start-ups in the Silicon Valley area, to larger corporations which included Square.

While at Overstock, I managed all Paid Search campaigns, which included thousands of ad groups and tens of thousands of active keywords. Overall spend for the channel topped $1.3 million a month. I also managed a team and relationships with several third party providers. During my tenure, I took a channel that was shrinking and turned it around to become a profitable, growing channel for the company. I also improved processes to handle tasks at scale, automation of reporting and added new streams of revenue for the company. In addition to these primary duties, I also relied heavily on SQL for reporting needs, and interacting with numerous internal parties.

Utah

During this period of my career, I took on additional responsibilities as an online marketing consultant.With experience in both PPC and SEO, I'm well equipped to take any sized business to new levels. I've also worked with numerous other professionals and companies in the state of Utah, so if there is any work that I don't feel comfortable with, I relied on their expertise to make sure all aspects of a company's marketing needs are met. My primary client was Henry Walker Homes, who was recently acquired by Oakwood homes. I put my consulting practices on hold during my time at Overstock.com.

Greater Salt Lake City Area

At Online Image I created a brand new PPC program from scratch with a special focus on local results. I worked on creating software to handle the huge load of smaller clients as well as building out a team to fulfill on these accounts.Within 6 months we saw our department become profitable and self-sufficient, with continued strong growth anticipated. We have successfully built processes and software to streamline the process of handling mass volumes of accounts at an affordable and profitable price point.

Greater Salt Lake City Area

As the integrated Marketing Manager, I managed our SEO campaigns with over 300k visits per month and Paid Search of over $600k spend per month. I set and helped implement strategy on both channels. I also ensured that the strategies were implemented and followed through, working with numerous departments internally. I also worked with several third party companies to diversify our efforts in both channels.During my tenure, we saw 30% lift in both our non-brand organic and paid search traffic.

Salt Lake City, Ut

Worked in-house as the SEO, SEM expert. I found myself responsible for much of the reporting needs of the company, taking nearly sole responsibility for Google Analytics. I also worked very closely with many departments in the company fine tuning our link building and SEO practices. While I was there, we saw an increase of 25k visitors monthly over several sites, mostly due to duplicate content and structural issues.

I have worked with SEO.com for almost 4 years as an SEO Manager. Within that time frame I have been responsible for the following items:Managed up to 29 clients at any given timeSet strategy and worked with a team to implement and monitorCreated and implemented Link Building strategiesCommunicated strategies directly with clients and resolved concernsPerformed trainings, webinars, and spoke at workshops (for example, http://www.seo.com/workshop-november/, view part two, my presentation begins at 1 hour, 23 minutes)Participated in writing several blog posts for the SEO.com Blog, participating in the community (http://www.seo.com/author/scott/)

I performed basic SEO functions, including content writing, compeitive link building, PPC management, and other various link building tasks.

For this position I was responsible for both acquiring and managing different client's advertising efforts with Spin Media Marketing. Performed both a consulting role as well as a sales role, working with the designers and clients to provide the advertising desired.