Began employment at ProAssurance after its acquisition of my previous employer, NORCAL Group.

Began employment at ProAssurance after its acquisition of NORCAL Group.Content Marketing Successes* Built a web library of more than 130 content deliverables and growing since 2017 through content repurposing, freelance writers, and self-written articles (https://www.norcal-group.com/library)* Developed a best-in-class content strategy — a first for the company — in 2016 and have refined and updated it regularly to address changing business and market needs* Added a formal… Show more Began employment at ProAssurance after its acquisition of NORCAL Group.Content Marketing Successes* Built a web library of more than 130 content deliverables and growing since 2017 through content repurposing, freelance writers, and self-written articles (https://www.norcal-group.com/library)* Developed a best-in-class content strategy — a first for the company — in 2016 and have refined and updated it regularly to address changing business and market needs* Added a formal social media strategy to the content strategy in 2020 after taking responsibility for social media management* Developed an editorial framework based on five thematic pillars to guide content development and social media posting and ensure that all content conforms to the strategic goals of the content program* Established a system of repurposing content that helped rapidly expand our content repository, customize existing content for multiple audiences, and enable production of multiple content deliverables from a single development process* Increased web views of our content repository in 12 out of 14 quarters post-launch through SEO best practices and consistent posting of new contentSocial Media Successes* Increased LinkedIn engagement by 25% and more than doubled Twitter engagement during my two years in the social media management role* Increased social posts of original content 86.9% to highlight NORCAL expertise as a market differentiator* Produced a 5x increase in weekly social media posts during the pandemic to deliver timely news to policyholder and producer audiences* Established weekly themes for social media posts based on our editorial framework to more effectively present relevant content and show connections between topics Show less

* Established a system of repurposing content that helped rapidly expand our content repository, customize existing content for multiple audiences, and enable produce of multiple content deliverables from a single development process.

Freelance writing, editing, and content marketing services:• Blogging• SEO copywriting• Proofreading• Feature Writing

Content Marketing Specialist (2011–2014)I managed all web content and marketing collateral as the primary content producer and blogger reporting to the Chief Marketing Officer.I performed as the primary author and editor of blog posts and articles, ensuring error-free content, alignment with brand messaging, and keyword optimization.• Wrote 96 blog posts on cybersecurity, fraud, data analytics, and online privacy• Copyedited 90+ blog posts for 19 subject matter… Show more Content Marketing Specialist (2011–2014)I managed all web content and marketing collateral as the primary content producer and blogger reporting to the Chief Marketing Officer.I performed as the primary author and editor of blog posts and articles, ensuring error-free content, alignment with brand messaging, and keyword optimization.• Wrote 96 blog posts on cybersecurity, fraud, data analytics, and online privacy• Copyedited 90+ blog posts for 19 subject matter experts• Ghost-wrote and edited articles for industry websites and digital publicationsI also led content marketing efforts to produce shareable digital content and sales enablement collateral and manage social media presence, generating new leads and increasing client engagement.• Managed sales support and marketing collateral, meeting changing market needs, product updates, and evolving messaging• Coordinated with the lead generation team, increasing client engagement through content marketing, email marketing, and social media campaigns• Ensured consistent use of the new 21CT brand voice and tone by updating existing content and employing this voice and tone in all new content and blog postsTechnical Writer (2010–2012)Prior to my marketing role, I managed the company's document and proposal development processes.• Researched and learned new technologies to create a user guide for a custom plug-in for 21CT's flagship LYNXeon product, delivering a 60-page document in a tight deadline of two weeks• Re-engineered the development process for federal small business contract proposals, increasing the company's win rateSkills: Writing, Blogging, Content Marketing, Editing, Social Media Marketing, Inbound Marketing, Web Content Management, Search Engine Optimization (SEO), Sales Enablement, Sales Support, Word, Excel, PowerPoint, SharePoint, Mura, Technical Writing, Document Development Show less

I coordinated the development of 100+ document deliverables on a multimillion-dollar Army software development contract; improved documentation quality and efficiency by identifying a lack of standards and procedures and taking the initiative to develop a Document Development Guide and an Editorial Style Guide.Skills: Writing, Editing, Technical Writing, Document Management, Document Development, Word, Excel, PowerPoint