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Bereavement industry expert

Digital Marketing Specialist for a global, independent fast-paced, and specialty insurance broker that protects businesses from non-payment events.* Provided strategic direction, business analytics, operational effectiveness, utilized customer segmentation, and differentiated target audience through field marketing planning and and data-driven content messaging.* Digital Product Manager: Directed product marketing and digital operations and search engine marketing to fine tune Google adwords and PPC campaigns to support continuous improvement initiatives to drive new leads, prospects, and sales* Customer Marketing: Utilized customer experience, business process, email campaigns, and journey mapping to create consistent detailed field marketing communications and sales enablement architecture for the sales team.

Marketing Director for a $600M+ annual sales and $4B+ market cap medical device company. Increased sales by creating go-to-market strategies for new product launches, sales messaging and multi-channel exposure for orthopedic spinal implants, rods, screws and biologic products. Implemented Voice of Customer to create customized messaging and brand awareness for multi-channel delivery of product lines within minimally invasive, deformity and degenerative disc disease procedures.

Marketing & Communications leader for a financial services education institution. Established marketing objectives and integrated marketing programs to support internal sales team as well as raise brand awareness to financial services companies.

Business owner of strategic marketing agency with a successful track record of providing engaging growth strategies in the following industries: financial services, insurance, chemical, aviation, staffing, technology, life sciences, and real estate. Provided buyer behavior insight, campaign optimization, customer loyalty and retention programs to increase sales and build brand awareness.