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Marketing & Business Strategist, GenAI Student and Practitioner, VP/CMO, and Technical Product Marketer with experience in Direct Marketing, MarTech, Executive & Business Coaching, Marketing, Sales and Business Strategy. Google Partner and Google Ads Certified.Named Top 50 Marketing Innovator/Influencer by TopRank Marketing.Ten plus years of Sales Experience in Named Account Sales, Sales Channel Development, Direct Sales, and Sales Management.3 Time LMI (Leadership Management International) Facilitator of the Year. Personally facilitated executive and management training and executive coaching with over 2,000 people and over 200 companies.Personally, I'm active in my church through leadership, teaching, coaching and music ministry.All posts and comments are my own.
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Outsourced Vp Of Marketing / Executive CoachMass Martech Sep 2016 - May 2024Ashby, Massachusetts, UsHelping companies to define their business and marketing strategy, plans and execution.Decades of learning and a firm grasp of new marketing technologies give my clients a significant competitive advantage.Current clients include:A manufacturer of compostable and recycled plastic products. Products are sold worldwide including compostable single serve coffee pods, recycled cutlery, and dispensers used in Whole Foods. Increased web traffic by over 80% in one-quarter.Executive coaching and VP of Client Development for a marketing agency that specializes in marketing for manufacturing businesses. A fast growing, tech savvy firm.Marketing support to a newly formed plumbing services business. SEM marketing provided 90% of the companies leads at inception. A surge in business required a reduction in SEM marketing. Experienced business, sales and management coach working with over 2,000 individuals and 200 companies.CMO, very knowledgeable in demand generation, digital marketing and agile.Sales professional skilled in consultative selling.MBA experienced financial analyst and accountant.Companies from startup to $2B.Certified in Facilitation from Leadership Management Inc. (LMI) -
Devops Product Marketing ManagerMathworks Sep 2022 - Feb 2024Natick, Ma, UsDevelop foundational marketing plans and materials on integration of MATLAB tools within enterprise DevOps platforms, targeting transportation, aerodef and industrial automation. Content planning and creation, including: - CTO and VP level presentations focused on Software Defined Vehicles (SDV).- Executive and user personas and messaging - Competitive messaging analysis- Internal and field training presentations- Website and SEOWorldwide and cross functional stakeholder management and negotiation. -
Co-FounderAicontentgen May 2021 - Sep 2022Analyzing & reporting on the current state of Artificial Intelligence for generating content for marketing. Published: The 2021 AI Content Generation Scorecard.
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SelectmanTown Of Ashby, Ma Apr 2019 - Sep 2020
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Vice President Of MarketingKubotek Usa Mar 2004 - Jul 2016Marlborough, Ma, UsRecord breaking revenues in Q1 20162015-2016 software renewal rate average: 90%Launched revolutionary new product April 2016: KCM Geometric Modeling KernelHands on manager of a very productive team focused on the creation and nurturing of sales ready leads to grow our Computer Aided Design (CAD) software business.Planned, developed and designed new website on a new CMS platform (Salesforce.com) to improve ease of use of the website, improving website ranking by almost 100%. Installed and managed marketing automation (Hubspot) to grow inbound and outbound lead generation and lead nurturing. Actively utilizing social media to increase awareness, create thought leadership and generate leads.Previous responsibilities in the organization have included management of the sales and customer service.Opened new sales channels in Latin America, achieving substantial sales during the first year in Brazil. Developed major new and existing accounts - successful sales wins and major new installations in aerospace, transportation, DOD and other organizations including Boeing, John Deere, Kawasaki, General Atomics and The Navy. Previous management of direct sales executives, application engineers, customer service representatives and channel sales managers for the Americas. -
Director Of FacilitationLeadership Dynamics May 1994 - Mar 2004Leominster, Massachusetts, UsSell and deliver educational and consulting programs to senior executives and managers of small and medium sized companies, and divisions of larger organizations. -
New England Regional Sales ManagerBj'S Wholesale Club Jan 1993 - Apr 1994Marlborough, Ma, UsHired, trained and managed new outside sales representatives throughout New England, a total of 16 sales people.Consistently overachieved quota and set records for the region. -
Marketing Communications ManagerDigital Equipment Corporation May 1991 - Dec 1992Houston, Texas, UsSupported $1B computer memory business. $1M Marcom budget. In charge of all aspects of Marcom. Management of multiple media, direct mail, sales training projects through various subcontractors. -
Financial Analyst / Accounting ManagerDigital Equipment Corporation May 1985 - Jul 1991Houston, Texas, UsDevelopment of pricing, forecasts, sales and expense budgets for networking computer storage products. Management of 15 people in accounting functions.
Scott Sweeney Skills
Scott Sweeney Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing Concentration -
University Of Massachusetts AmherstPolitical Science
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Concord Carlisle High School
Frequently Asked Questions about Scott Sweeney
What is Scott Sweeney's role at the current company?
Scott Sweeney's current role is Business & Marketing Leader in Enterprise Software recently focused on Digital Transformation Platforms including Software-Defined Vehicles (SDV) within Transportation, AeroDef and Industrial Automation..
What is Scott Sweeney's email address?
Scott Sweeney's email address is ss****@****usa.com
What is Scott Sweeney's direct phone number?
Scott Sweeney's direct phone number is +150822*****
What schools did Scott Sweeney attend?
Scott Sweeney attended D'amore-Mckim School Of Business At Northeastern University, University Of Massachusetts Amherst, Concord Carlisle High School.
What are some of Scott Sweeney's interests?
Scott Sweeney has interest in Groupon, Kubotek, Technology, Social Media In India, Web Marketing, Hubspot, Reading, Massachusetts, Barack Obama, Marketing Technology.
What skills is Scott Sweeney known for?
Scott Sweeney has skills like Lead Generation, Marketing, Strategic Planning, Strategy, Direct Sales, Management, Marketing Communications, Sales, Salesforce.com, Social Media Marketing, Leadership, Public Relations.
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