Scott Sweeney Email & Phone Number

Ashby, Massachusetts, Us

Helping companies to define their business and marketing strategy, plans and execution.Decades of learning and a firm grasp of new marketing technologies give my clients a significant competitive advantage.Current clients include:A manufacturer of compostable and recycled plastic products. Products are sold worldwide including compostable single serve coffee pods, recycled cutlery, and dispensers used in Whole Foods. Increased web traffic by over 80% in one-quarter.Executive coaching and VP of Client Development for a marketing agency that specializes in marketing for manufacturing businesses. A fast growing, tech savvy firm.Marketing support to a newly formed plumbing services business. SEM marketing provided 90% of the companies leads at inception. A surge in business required a reduction in SEM marketing. Experienced business, sales and management coach working with over 2,000 individuals and 200 companies.CMO, very knowledgeable in demand generation, digital marketing and agile.Sales professional skilled in consultative selling.MBA experienced financial analyst and accountant.Companies from startup to $2B.Certified in Facilitation from Leadership Management Inc. (LMI)

Natick, Ma, Us

Develop foundational marketing plans and materials on integration of MATLAB tools within enterprise DevOps platforms, targeting transportation, aerodef and industrial automation. Content planning and creation, including: - CTO and VP level presentations focused on Software Defined Vehicles (SDV).- Executive and user personas and messaging - Competitive messaging analysis- Internal and field training presentations- Website and SEOWorldwide and cross functional stakeholder management and negotiation.

Analyzing & reporting on the current state of Artificial Intelligence for generating content for marketing. Published: The 2021 AI Content Generation Scorecard.

Marlborough, Ma, Us

Record breaking revenues in Q1 20162015-2016 software renewal rate average: 90%Launched revolutionary new product April 2016: KCM Geometric Modeling KernelHands on manager of a very productive team focused on the creation and nurturing of sales ready leads to grow our Computer Aided Design (CAD) software business.Planned, developed and designed new website on a new CMS platform (Salesforce.com) to improve ease of use of the website, improving website ranking by almost 100%. Installed and managed marketing automation (Hubspot) to grow inbound and outbound lead generation and lead nurturing. Actively utilizing social media to increase awareness, create thought leadership and generate leads.Previous responsibilities in the organization have included management of the sales and customer service.Opened new sales channels in Latin America, achieving substantial sales during the first year in Brazil. Developed major new and existing accounts - successful sales wins and major new installations in aerospace, transportation, DOD and other organizations including Boeing, John Deere, Kawasaki, General Atomics and The Navy. Previous management of direct sales executives, application engineers, customer service representatives and channel sales managers for the Americas.

Leominster, Massachusetts, Us

Sell and deliver educational and consulting programs to senior executives and managers of small and medium sized companies, and divisions of larger organizations.

Marlborough, Ma, Us

Hired, trained and managed new outside sales representatives throughout New England, a total of 16 sales people.Consistently overachieved quota and set records for the region.

Houston, Texas, Us

Supported $1B computer memory business. $1M Marcom budget. In charge of all aspects of Marcom. Management of multiple media, direct mail, sales training projects through various subcontractors.

Houston, Texas, Us

Development of pricing, forecasts, sales and expense budgets for networking computer storage products. Management of 15 people in accounting functions.

Mba, Marketing Concentration

Ba, Political Science

Education record