Senior Digital Marketing Manager
CurrentOverseeing the continuous improvement of PAC Worldwide’s digital strategy, website design, content, and functionality to optimize engagement and lead conversion. This includes managing site accessibility, content updates, and SEO.Utilizing web, digital marketing, and social media analytics tools to monitor digital traffic and performance. Measuring and reporting on the performance of all digital properties and campaigns, assessing against goals (ROI and KPIs).Campaign Coordination & Collaboration: Coordinating and collaborating with the greater Marketing team to plan, execute, align, and implement campaigns. Identifying critical conversion points and drop-off points to optimize user funnels.Developing and implementing a comprehensive digital marketing strategy for all of PAC Worldwide’s websites.