Scott Williams Email & Phone Number

New York, NY, US

Lead strategic growth through targeted development projects and strategic partnership cultivation and market expansion. Oversee Main Street's narrative across markets through branding initiatives to enhance visibility and align with our core values and business objectives of growth in brand equity and increase in market penetration.

Responsible for enterprise-wide brand architecture and positioning, development, marketing and communication initiatives and experience design for the independent hospitality group and its portfolio of eight properties located throughout the Northeast, which includes the storied Red Lion Inn in the Berkshires, Hammett’s Hotel in Newport, Canoe Place Inn &.

New York, NY, US

Executive Forum is a community of executives from leading corporations who share a passion for "what's next" to drive the business growth of tomorrow. 400 members who are the top-most leaders at market moving companies, run portfolios for the most innovative PE firms and serve as directors on boards — public, private and non-profit. Admission to the.

New York City, US

Hired by client, The Nantucket Project, to become their President from 2016 - 2020. See below.Hired by client, Commune Hotels/Thompson Hotels, to become their Chief Creative Officer from 2013 - 2015. See below. Hitchcock Partners is a business growth advisory working with innovative lifestyle, hospitality and entertainment brands, uniting brand and.

Nantucket, MA, US

• The Nantucket Project (TNP) is a media and event company producing short-form content, live gatherings and digital storytelling all over the U.S.
• Created and grew revenue through the sale of branded media platforms, programs and experiences with partners ranging from EY, Intel, jetBlue, BMW, PublicisSapient, Walmart.
• Installed client base sales, marketing, consumer journey, monetizing digital marketing and partner strategy.
• Executed brand strategy with brand thinking across enterprise.
• Reported to CEO/co-founder.
• Translated the mission and vision of TNP into a realized story, product, experience including The Neighborhood Project, a direct-to-consumer DTC platform of small groups of global members who engage in conversations.

San Francisco, CA, US

• Senior executive leading all Marketing and Communications in all creative processes on new hotel concept development, brand identity, positioning, and ongoing marketing of all Commune’s brands and hotels and direct.
• “Key man” on new Tommie hotel brand (now Arlo)
• Redesigned websites for Thompson and Joie de Vivre brands: web traffic increased 300%, email adoption up 400% and open rates increased 23.5% from 14.5% and conversion rate up 29% and revenue up for 56% and 32%.
• Secured partnerships with Tribeca Film Festival, Lyft, Virgin America, Noise Pop and The Shoe.
• Streamlined advertising and creative and product development process.
• Executed point-of-sale merchandising solutions in retail shops and sales centers.

New York, NY, US

• Senior executive on Morgans Hotel Group (MHG) executive and investment committees. As Executive Vice President and Chief Marketing Officer, oversaw and was architect of brand strategy and marketing, e-commerce.
• Achieved unprecedented first-year growth of 6% to 19.4% of total revenue executing new booking engine and website.
• Implemented Sales & Marketing Management infrastructure in first 120 days: created team of strategic sellers who developed and managed focused priority accounts of top retailers, fashion houses, beauty brands, ad.

Stamford, CT, US

• Reported to President & Chief Marketing Officer and direct engagement with the Executive Team. Responsible for setting Starwood’s visual and verbal communications strategy and responsibility for the quality of all.
• Led all Starwood’s global brand advertising campaigns including rebranding six websites.
• Brand awareness of W, Sheraton, Westin, St. Regis and Four Points resulted in 10–17% average increases.
• Rolled-out award-winning Westin “Who Are You Sleeping With?” and “Heavenly Bed” campaigns. Set new standard for for accommodations in hospitality and increased overall brand satisfaction 7.8%.
• Moved Sheraton brand from the #9 position among considered brands for business traveler choice into the #3 position in a 1-year period.
• Managed integrated marketing communications for the Starwood Preferred Guest (SPG) loyalty program.

New York, NY, US

Reported to President/CEO. Senior executive at first cable network launched by CBS. Sold to Discovery Networks. Executive in charge of business unit strategy and production for all original productions. Responsible for 50+ hours of original programs and 200+ short form programs. Directly responsible for a multitude of production duties including set.

Bristol, CT, US

Senior manager at Classic Sports Network, television’s first sports network to rebroadcast the greatest games and celebrate the biggest names in sports history. Acquired by Disney. Created and implemented programming/marketing stunts that increased ad sales by 30%. Supported distribution growth to 10 million from 4 million homes. Key role in senior.

New York, NY, US

Responsible for maintaining the creative direction of short and long form feature production for HBO and Cinemax On-Air Promotion. Monitored production and post-production of all advertising, promotions and marketing videos. Supervised six direct reports and freelance personnel. Responsible for conceiving, writing and producing network, radio and in-house.

Gmp, Business Administration General Management

Mfa, Masters Of Fine Arts

Ba, Theatre