Scott Williams Email & Phone Number

New York, Ny, Us

Lead strategic growth through targeted development projects and strategic partnership cultivation and market expansion. Oversee Main Street's narrative across markets through branding initiatives to enhance visibility and align with our core values and business objectives of growth in brand equity and increase in market penetration.

Responsible for enterprise-wide brand architecture and positioning, development, marketing and communication initiatives and experience design for the independent hospitality group and its portfolio of eight properties located throughout the Northeast, which includes the storied Red Lion Inn in the Berkshires, Hammett’s Hotel in Newport, Canoe Place Inn & Cottages in The Hamptons and Porches Inn at Mass MoCA. Oversee company's mission to deliver unparalleled experiences through an authentic approach to hospitality that centers around the communities in which our hotels exist.

New York, Ny, Us

Executive Forum is a community of executives from leading corporations who share a passion for "what's next" to drive the business growth of tomorrow. 400 members who are the top-most leaders at market moving companies, run portfolios for the most innovative PE firms and serve as directors on boards — public, private and non-profit. Admission to the Executive Forum is based upon a rigorous nomination and review process. By design, approximately half the EF members are President/CEOs, and the others are at the COO, CFO, CMO, CIO and VP levels.

New York City, Us

Hired by client, The Nantucket Project, to become their President from 2016 - 2020. See below.Hired by client, Commune Hotels/Thompson Hotels, to become their Chief Creative Officer from 2013 - 2015. See below. Hitchcock Partners is a business growth advisory working with innovative lifestyle, hospitality and entertainment brands, uniting brand and creative with data-driven insights and an understanding of the customer journey.From launching startups to working with global companies, lines of business, products and programs, we help to define businesses and how they exist and evolve in the marketplace.We develop, create and produce comprehensive campaigns for major brands, across a range of platforms, rooted in experiential events and immersive experiences.Our central belief is to market less but matter more. Clients: Univision Deportes, Marriott Renaissance Hotels, David Barton Gym, Maidenform, New York Cosmos, One World Sports, E21, Spiritual Care TV, David Barton Gym, Commune and Thompson Hotels, The Nantucket Project, AOL and several restricted senior assignments.

Nantucket, Ma, Us

The Nantucket Project (TNP) is a media and event company producing short-form content, live gatherings and digital storytelling all over the U.S. • Created and grew revenue through the sale of branded media platforms, programs and experiences with partners ranging from EY, Intel, jetBlue, BMW, PublicisSapient, Walmart. • Installed client base sales, marketing, consumer journey, monetizing digital marketing and partner strategy. • Executed brand strategy with brand thinking across enterprise. • Reported to CEO/co-founder.• Translated the mission and vision of TNP into a realized story, product, experience including The Neighborhood Project, a direct-to-consumer DTC platform of small groups of global members who engage in conversations (in-person and online) on a multitude of topics.Provided market insights and strategic advice to CEO for potential investment and acquisitions. Performance Marketing brand strategy leader. https://www.nantucketproject.comhttps://theneighborhoodproject.com

San Francisco, Ca, Us

Senior executive leading all Marketing and Communications in all creative processes on new hotel concept development, brand identity, positioning, and ongoing marketing of all Commune’s brands and hotels and direct oversight of department heads of Marketing, Public Relations and Digital and Social Media teams. Worked in collaboration with property and general management teams and hotel asset management teams to drive incremental revenue through creative development and implementation of both property and portfolio level revenue strategies. Reported to CEO.• “Key man” on new Tommie hotel brand (now Arlo)• Redesigned websites for Thompson and Joie de Vivre brands: web traffic increased 300%, email adoption up 400% and open rates increased 23.5% from 14.5% and conversion rate up 29% and revenue up for 56% and 32% respectively for Thompson and Joie de Vivre Hotels. • Secured partnerships with Tribeca Film Festival, Lyft, Virgin America, Noise Pop and The Shoe. • Streamlined advertising and creative and product development process.• Executed point-of-sale merchandising solutions in retail shops and sales centers.• Published more than 15,000 pieces of unique content across social channels.• 2.9B YOY media impressions for all brands and individual hotels.• Six HSMAI awards for 2014.• Hired out of Hitchcock Partners to become CCO at Commune.

New York, Ny, Us

Senior executive on Morgans Hotel Group (MHG) executive and investment committees. As Executive Vice President and Chief Marketing Officer, oversaw and was architect of brand strategy and marketing, e-commerce, entertainment and nightlife, public relations, HR training programs, reporting to the Chief Executive Officer. Lead the divisional brand management teams and ensured delivery against global strategy and vision and managed the brand’s global marketing funds. Created Brand Marketing organization, established strategic priorities and developed all operating plans of the new group. • Achieved unprecedented first-year growth of 6% to 19.4% of total revenue executing new booking engine and website.• Implemented Sales & Marketing Management infrastructure in first 120 days: created team of strategic sellers who developed and managed focused priority accounts of top retailers, fashion houses, beauty brands, ad agencies, production companies, and others.Leveraged the MHG brand positioning with a strong emphasis on viral and non-traditional marketing to target a new core target consumer via public relations, partnerships, online and event marketing and oversaw the integration, timing and balance of all marketing messages across internal and external channels including guest confirmation, in-hotel (TV, phone, POS) and distribution channels (call center, web, third party). Managed all brand events globally and worked with multiple creative and PR agencies to develop brand’s visual identity, design direction and supervised consistent implementation. Developed new product offerings to further distinguish Morgans in an increasingly competitive and commoditized marketplace.

Stamford, Ct, Us

Reported to President & Chief Marketing Officer and direct engagement with the Executive Team. Responsible for setting Starwood’s visual and verbal communications strategy and responsibility for the quality of all Starwood’s creative products and for $80MM advertising activity for Sheraton, Westin, Luxury Collection, Four Points and W Hotels. Direct brand account management with three agencies, including brand reviews, marketing plan presentations, creative strategies and media planning/buying. Initiated Starwood’s visual communications strategy and control creative output by setting worldwide creative standards.• Led all Starwood’s global brand advertising campaigns including rebranding six websites.• Brand awareness of W, Sheraton, Westin, St. Regis and Four Points resulted in 10–17% average increases.• Rolled-out award-winning Westin “Who Are You Sleeping With?” and “Heavenly Bed” campaigns. Set new standard for for accommodations in hospitality and increased overall brand satisfaction 7.8%. • Moved Sheraton brand from the #9 position among considered brands for business traveler choice into the #3 position in a 1-year period. • Managed integrated marketing communications for the Starwood Preferred Guest (SPG) loyalty program. • Led award-winning Westin “Heavenly Bed” campaigns. Overall satisfaction of brand increased 7.8% in two years and total advertising awareness grew 33%.• Produced $8.5M global conferences for 2,100 top leaders in San Diego, Phoenix and Hawaii.• Executed Six Sigma training deliverables across global enterprise.• Streamlined advertising and creative and product development process. Developed an in-house creative infrastructure of 75 marketers and designers that saved $18M in billable hours.

New York, Ny, Us

Reported to President/CEO. Senior executive at first cable network launched by CBS. Sold to Discovery Networks. Executive in charge of business unit strategy and production for all original productions. Responsible for 50+ hours of original programs and 200+ short form programs. Directly responsible for a multitude of production duties including set design, casting, hiring crew, post-production and graphical packaging of over 100 episodes.

Bristol, Ct, Us

Senior manager at Classic Sports Network, television’s first sports network to rebroadcast the greatest games and celebrate the biggest names in sports history. Acquired by Disney. Created and implemented programming/marketing stunts that increased ad sales by 30%. Supported distribution growth to 10 million from 4 million homes. Key role in senior management team that sold network to ESPN.

New York, Ny, Us

Responsible for maintaining the creative direction of short and long form feature production for HBO and Cinemax On-Air Promotion. Monitored production and post-production of all advertising, promotions and marketing videos. Supervised six direct reports and freelance personnel. Responsible for conceiving, writing and producing network, radio and in-house advertising, promotion for theatrical features, HBO original movies, programs and series. Produced first HBO infomercial with Matt Lauer and first Multiplex campaign.

Gmp, Business Administration General Management

Mfa, Masters Of Fine Arts

Ba, Theatre